{"id":155970,"date":"2026-09-29T10:56:49","date_gmt":"2026-09-29T08:56:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155970"},"modified":"2026-09-29T10:56:50","modified_gmt":"2026-09-29T08:56:50","slug":"prenatal-passe-entre-les-mains-de-son-propre-pdg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/prenatal-passe-entre-les-mains-de-son-propre-pdg\/","title":{"rendered":"Pr\u00e9natal passe entre les mains de son propre PDG"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9natal <\/strong>change de propri\u00e9taire : son PDG, Jochem van Bueren, rach\u00e8te l&rsquo;int\u00e9gralit\u00e9 des actions de l&rsquo;enseigne n\u00e9erlandaise sp\u00e9cialis\u00e9e dans les produits pour m\u00e8res et enfants \u00e0 l&rsquo;investisseur allemand <strong>Mutares<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Poursuite de l\u2019activit\u00e9 en toute autonomie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette acquisition, Van Bueren devient l\u2019unique propri\u00e9taire de Pr\u00e9natal. Il conserve \u00e9galement son poste de PDG. Selon l\u2019entreprise, cela n\u2019entra\u00eenera que peu de changements dans l\u2019organisation quotidienne : la direction actuelle, les \u00e9quipes et les partenariats seront maintenus. C\u2019est ce qu\u2019annonce le magazine sp\u00e9cialis\u00e9 M&amp;A. Les d\u00e9tails financiers n\u2019ont pas \u00e9t\u00e9 divulgu\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette transaction vise avant tout \u00e0 garantir la continuit\u00e9 et \u00e0 donner \u00e0 Pr\u00e9natal la marge de man\u0153uvre n\u00e9cessaire pour poursuivre sa croissance en tant qu\u2019entreprise ind\u00e9pendante. \u00ab Nous constatons que Pr\u00e9natal <a href=\"https:\/\/mena.nl\/strategie-en-marktontwikkeling\/winkelketen-prenatal-in-handen-van-ceo-jochem-van-bueren\">est \u00e0 nouveau pr\u00eate pour l\u2019avenir<\/a> et nous sommes fiers de pouvoir poursuivre cette aventure avec succ\u00e8s \u00bb, d\u00e9clare Van Bueren, selon M&amp;A.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mutares avait rachet\u00e9 Pr\u00e9natal en 2023 \u00e0 <strong>PRG Retail Group<\/strong>. Sous l\u2019\u00e9gide de l\u2019investisseur allemand, Pr\u00e9natal a notamment \u00e9largi ses partenariats avec des \u00ab Premium Partners \u00bb et mis en place un mod\u00e8le de consignation, dans lequel les marques restent propri\u00e9taires de leurs produits jusqu\u2019\u00e0 leur vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le positionnement sur le march\u00e9 a \u00e9galement b\u00e9n\u00e9fici\u00e9 d\u2019un nouvel \u00e9lan, notamment gr\u00e2ce \u00e0 des collaborations avec des influenceurs. Sous la direction de Van Bueren, Pr\u00e9natal souhaite continuer \u00e0 investir dans des partenariats de marque \u00e0 long terme et \u00e0 \u00e9largir encore davantage sa gamme destin\u00e9e aux (futurs) parents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9natal change de propri\u00e9taire : son PDG, Jochem van Bueren, rach\u00e8te l&rsquo;int\u00e9gralit\u00e9 des actions de cette enseigne n\u00e9erlandaise sp\u00e9cialis\u00e9e dans les produits pour la m\u00e8re et l&rsquo;enfant \u00e0 l&rsquo;investisseur allemand Mutares. <\/p>\n","protected":false},"author":5,"featured_media":155971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[2128],"topic":[282],"region":[524],"class_list":["post-155970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-prenatal","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9natal passe entre les mains de son propre PDG - 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