{"id":15598,"date":"2016-11-24T10:47:49","date_gmt":"2016-11-24T10:47:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-ouvre-la-premiere-boutique-jordan-brand-europeenne-2\/"},"modified":"2016-11-24T10:47:49","modified_gmt":"2016-11-24T10:47:49","slug":"nike-ouvre-la-premiere-boutique-jordan-brand-europeenne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-ouvre-la-premiere-boutique-jordan-brand-europeenne-2\/","title":{"rendered":"Nike ouvre la premi\u00e8re boutique \u2018Jordan Brand\u2019 europ\u00e9enne"},"content":{"rendered":"<p>Ce jeudi\u00a0<strong>Nike<\/strong> a ouvert \u00e0 Paris\u00a0le tout premier \u2018<strong>Jordan Brand<\/strong>\u2019-store d\u2019Europe : 290 m\u00b2 enti\u00e8rement d\u00e9di\u00e9s \u00e0 la gamme de sport, d\u00e9velopp\u00e9e par\u00a0le g\u00e9ant am\u00e9ricain,\u00a0en collaboration avec l\u2019ancienne l\u00e9gende de la NBA, Michael Jordan.<\/p>\n<p><!--break--><\/p>\n<h2>Avec Foot Locker pour partenaire<\/h2>\n<p>La boutique \u2018Jordan Bastille\u2019 \u2013 situ\u00e9e dans le 12\u00e8me arrondissement de Paris \u2013 est le premier point de vente en Europe \u00e0 \u00eatre enti\u00e8rement consacr\u00e9 \u00e0 cette sous-marque du groupe Nike, ultra populaire aupr\u00e8s des jeunes. Nike a d\u00e9j\u00e0 ouvert des magasins de ce type, notamment \u00e0 Chicago, New-York, Hong Kong\u00a0 et Duba\u00ef, et en ce moment un pop-up store est transform\u00e9 en magasin permanent \u00e0 Toronto au Canada.<\/p>\n<p>\nEt \u00e0 pr\u00e9sent <a href=\"http:\/\/news.nike.com\/news\/jordan-bastille-store-paris\" target=\"_blank\" rel=\"noopener\">Paris accueille la premi\u00e8re boutique europ\u00e9enne<\/a>. Pour ce faire Nike s\u2019est associ\u00e9 \u00e0 <strong>Foot Locker<\/strong>, avec qui le groupe collabore d\u00e9j\u00e0 aux Etats-Unis. \u00ab Paris est la capitale de la mode. Pour nous il \u00e9tait donc logique d\u2019y ouvrir notre premier magasin europ\u00e9en \u00bb, commente Larry Miller, pr\u00e9sident de Jordan Brand. D\u2019autre part le lien entre Paris et Jordan remonte \u00e0 bien longtemps. \u00ab En 1985 Michael Jordan est venu y pr\u00e9senter sa toute premi\u00e8re basket et l\u2019an dernier il \u00e9tait pr\u00e9sent lors de la c\u00e9l\u00e9bration du 30\u00e8me anniversaire d\u2019Air Jordan dans le Palais de Tokyo. La culture du basket en France est forte et unique. \u00bb Apr\u00e8s les Etats-Unis, la France est l\u2019un des plus grands pourvoyeur de joueurs de basket pour la NBA.<\/p>\n<h2>\nInstagram comme vitrine (suppl\u00e9mentaire)<\/h2>\n<p>Outre la gamme compl\u00e8te de Jordan, le magasin parisien propose \u00e9galement aux fans une petite salle de sport (pour tester les chaussures), un atelier (pour personnaliser la paire de baskets achet\u00e9e), ainsi qu\u2019un espace r\u00e9serv\u00e9 aux enfants.<\/p>\n<p>\nDe plus la boutique aura recours \u00e0 Instragram comme \u2018vitrine\u2019 suppl\u00e9mentaire pour la vente de mod\u00e8les rares : des photos de mod\u00e8les uniques ou de s\u00e9ries limit\u00e9es y seront publi\u00e9es. Les fans pourront r\u00e9server les baskets de leur choix et prendre rendez-vous pour venir les essayer en magasin :\u00a0 \u00ab <a href=\"http:\/\/www.strategies.fr\/actualites\/marques\/1052204W\/instagram-vitrine-de-nike-pour-sa-marque-jordan.html\" target=\"_blank\" rel=\"noopener\">C\u2019est un service que nous rendons \u00e0 nos clients fid\u00e8les<\/a>. Souvent ils font la file toute la nuit devant un magasin pour \u00eatre les premiers \u00e0 se procurer un mod\u00e8le unique \u00bb.<\/p>\n<p>\n\u00a0\u2018Jordan Brand\u2019 est un important moteur de croissance pour Nike : la marque g\u00e9n\u00e8re un chiffre d\u2019affaires de 2,75 milliards de dollars et a progress\u00e9 de 18% durant l\u2019ann\u00e9e \u00e9coul\u00e9e. Une croissance trois fois sup\u00e9rieure \u00e0 celle de l\u2019ensemble du groupe Nike, qui durant son exercice fiscal d\u00e9cal\u00e9 2015-2016 (clos fin mai) a d\u00fb se contenter d\u2019une croissance de 5,8%\u00a0 (soit un chiffre d\u2019affaires de 32,38 milliards de dollars). A l\u2019\u00e9chelle mondiale il se serait d\u00e9j\u00e0 vendu plus de 100 millions de paires de Jordan.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce jeudi\u00a0Nike a ouvert \u00e0 Paris\u00a0le tout premier \u2018Jordan Brand\u2019-store d\u2019Europe : 290 m\u00b2 enti\u00e8rement d\u00e9di\u00e9s \u00e0 la gamme de sport, d\u00e9velopp\u00e9e par\u00a0le g\u00e9ant am\u00e9ricain,\u00a0en collaboration avec l\u2019ancienne l\u00e9gende de la NBA, Michael Jordan. Avec Foot Locker pour partenaire La boutique \u2018Jordan Bastille\u2019 \u2013 situ\u00e9e dans le 12\u00e8me arrondissement de Paris \u2013 est le premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike ouvre la premi\u00e8re boutique \u2018Jordan Brand\u2019 europ\u00e9enne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce jeudi Nike a ouvert \u00e0 Paris le tout 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