{"id":155984,"date":"2026-09-29T11:36:33","date_gmt":"2026-09-29T09:36:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=155984"},"modified":"2026-09-29T11:45:14","modified_gmt":"2026-09-29T09:45:14","slug":"gamma-se-replie-sur-la-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/gamma-se-replie-sur-la-flandre\/","title":{"rendered":"Gamma se replie sur la Flandre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Belgique, la cha\u00eene de bricolage <strong>Gamma<\/strong> se d\u00e9sengage de la partie francophone du pays afin de concentrer davantage son attention et ses investissements sur la Flandre. L&rsquo;entreprise souhaite y passer \u00e0 75 \u00e0 80 magasins dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encore 7 magasins wallons<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s la fermeture r\u00e9cente <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/gamma-ferme-deux-magasins-a-bruxelles\/\">des deux magasins bruxellois<\/a> et de plusieurs points de vente wallons ces derni\u00e8res ann\u00e9es, les rumeurs d\u2019un \u00e9ventuel retrait de Gamma de Belgique se sont amplifi\u00e9es. Ce n\u2019est pas le cas, comme l\u2019indique aujourd\u2019hui un communiqu\u00e9 de presse de la soci\u00e9t\u00e9 m\u00e8re <strong>Intergamma<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Gamma Belgique va clairement miser, dans les ann\u00e9es \u00e0 venir, sur la poursuite du d\u00e9veloppement de son r\u00e9seau de magasins. En collaboration avec ses franchis\u00e9s, la cha\u00eene de bricolage travaille \u00e0 l\u2019ouverture de nouveaux points de vente, \u00e0 des d\u00e9m\u00e9nagements, \u00e0 des agrandissements et \u00e0 des modernisations. La cession \u00e9ventuelle de magasins wallons par l\u2019un de ses franchis\u00e9s permet d\u00e9sormais de consacrer davantage d\u2019attention et d\u2019investissements \u00e0 la Flandre \u00bb, indique le communiqu\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenaire franchis\u00e9 n\u2019est autre que le groupe <strong>Bourrelier<\/strong>, cot\u00e9 en bourse, qui exploite 35 succursales Gamma en Belgique et 31 succursales Gamma et Karwei aux Pays-Bas. Et qui choisit apparemment de se retirer progressivement du march\u00e9 wallon, difficile, o\u00f9 la cha\u00eene ne compte que 7 de ses 77 succursales belges au total.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Confiance dans les perspectives de croissance \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le centre de gravit\u00e9 de Gamma se situe depuis toujours en Flandre. C\u2019est l\u00e0 que se trouvent \u00e9galement les principales opportunit\u00e9s de croissance, selon l\u2019entreprise : \u00ab L\u2019ambition est d\u2019y passer \u00e0 75 \u00e0 80 magasins au cours des cinq \u00e0 dix prochaines ann\u00e9es. \u00bb Cette croissance doit passer non seulement par l\u2019ouverture de nouveaux magasins, mais aussi par des d\u00e9m\u00e9nagements, des agrandissements et la modernisation des magasins de bricolage existants. Des projets men\u00e9s notamment \u00e0 Oostkamp, Mol, Herentals, Tongres et Saint-Trond illustrent concr\u00e8tement cette d\u00e9marche. L\u2019ouverture d\u2019un nouveau magasin \u00e0 Zedelgem est pr\u00e9vue dans le courant de l\u2019ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous travaillons depuis longtemps \u00e0 la mise en place d\u2019un r\u00e9seau de magasins solide et p\u00e9renne \u00bb, explique Wouter Lefevere, directeur de Gamma Belgique &amp; Pays-Bas. \u00ab Les d\u00e9veloppements concernant certaines de nos succursales wallonnes nous permettent de concentrer encore davantage notre \u00e9nergie et nos investissements sur la Flandre. Nous disposons d\u2019un solide portefeuille de projets potentiels et avons confiance dans les opportunit\u00e9s de croissance pour les ann\u00e9es \u00e0 venir. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La part de march\u00e9 de Gamma en Belgique a recul\u00e9 de 0,2 % en 2025. R\u00e9cemment, la concurrence s\u2019est encore intensifi\u00e9e avec l\u2019ouverture \u00e0 Machelen d\u2019un premier magasin de 20 000 m\u00b2 de la nouvelle enseigne <strong>Colos<\/strong>, qui pr\u00e9voit <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/interview-nous-visons-10-a-15-agences-en-belgique-loic-hardy-colos\/\">d\u2019ouvrir \u00e0 terme entre dix et quinze magasins <\/a>en Belgique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Belgique, la cha\u00eene de bricolage Gamma se d\u00e9sengage de la partie francophone du pays afin de concentrer davantage son attention et ses investissements sur la Flandre. L&rsquo;entreprise souhaite y passer \u00e0 75 \u00e0 80 magasins dans les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"author":3,"featured_media":155985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,16],"tags":[],"people":[],"extra":[43],"company":[476,475],"topic":[276,247],"region":[226],"class_list":["post-155984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","category-doe-het-zelf-tuin","extra-plus","company-gamma","company-intergamma","topic-expansion","topic-franchise","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamma se replie sur la Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En Belgique, la cha\u00eene de bricolage Gamma se d\u00e9sengage de la partie francophone du pays afin de concentrer davantage son attention et ses investissements sur la Flandre. 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