{"id":15615,"date":"2016-11-25T10:57:14","date_gmt":"2016-11-25T10:57:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bavaria-acquiert-limportateur-americain-de-palm\/"},"modified":"2016-11-25T10:57:14","modified_gmt":"2016-11-25T10:57:14","slug":"bavaria-acquiert-limportateur-americain-de-palm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bavaria-acquiert-limportateur-americain-de-palm\/","title":{"rendered":"Bavaria acquiert l\u2019importateur am\u00e9ricain de Palm"},"content":{"rendered":"<p>La brasserie <strong>Bavaria <\/strong>qui d\u00e9tient d\u00e9j\u00e0 la brasserie <strong>Palm <\/strong>et <strong>Rodenbach<\/strong>, a \u00e9galement repris l\u2019entreprise am\u00e9ricaine Latis Imports.\u00a0 Cet importateur est sp\u00e9cialis\u00e9 dans les bi\u00e8res sp\u00e9ciales belges, dont les bi\u00e8res de Palm.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0\u00ab La prochaine \u00e9tape \u00bb<\/h2>\n<p>\u00a0\u00ab Il s\u2019agit de notre prochaine \u00e9tape aux Etats-Unis \u00bb, pr\u00e9cise le membre du conseil d\u2019administration Peer Swinkels au FD.\u00a0 \u00ab Nous aurons ainsi un meilleur acc\u00e8s \u00e0 un des march\u00e9s les plus comp\u00e9titifs et les plus inaccessibles. \u00bb<\/p>\n<p>\nBavaria a l\u2019intention de poursuivre l\u2019\u00e9largissement de l\u2019offre de Latis Imports, m\u00eame si l\u2019attention reste principalement ax\u00e9e sur la Rodenbach.\u00a0 L\u2019entreprise souhaite tenter le lancement des marques comme Bavaria, Hollandia et Claro aux Etats-Unis.\u00a0 \u00ab Avec les marques de la brasserie Palm, notre portefeuille est suffisamment \u00e9tendu pour nous lancer nous-m\u00eames sur le march\u00e9 am\u00e9ricain.\u00a0 Vos marques sont ainsi davantage mis en valeur que lorsque vous travaillez avec un importateur qui distribue une centaine de marques diff\u00e9rentes \u00bb, selon Swinkels.<\/p>\n<p>\nLa reprise de Latis, et pr\u00e9c\u00e9demment celle de Palm, s\u2019inscrit dans la nouvelle strat\u00e9gie de Bavaria qui mise sur l\u2019expansion par le biais de reprises.\u00a0 L\u2019objectif est de doubler le chiffre d\u2019affaires d\u2019ici quatre ans \u00e0 1 milliard d\u2019euros.\u00a0 Bavaria reprend Latis \u00e0 son fondateur David van Wees, qui reste aux commandes de l\u2019entreprise, et \u00e0 Manhattan Beer Distributors.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie Bavaria qui d\u00e9tient d\u00e9j\u00e0 la brasserie Palm et Rodenbach, a \u00e9galement repris l\u2019entreprise am\u00e9ricaine Latis Imports.\u00a0 Cet importateur est sp\u00e9cialis\u00e9 dans les bi\u00e8res sp\u00e9ciales belges, dont les bi\u00e8res de Palm. \u00a0\u00ab La prochaine \u00e9tape \u00bb \u00a0\u00ab Il s\u2019agit de notre prochaine \u00e9tape aux Etats-Unis \u00bb, pr\u00e9cise le membre du conseil d\u2019administration Peer Swinkels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bavaria acquiert l\u2019importateur am\u00e9ricain de Palm - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La brasserie Bavaria qui d\u00e9tient d\u00e9j\u00e0 la brasserie Palm et Rodenbach, a \u00e9galement repris l\u2019entreprise am\u00e9ricaine Latis Imports. 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