{"id":156158,"date":"2026-10-01T08:28:54","date_gmt":"2026-10-01T06:28:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156158"},"modified":"2026-10-01T08:32:18","modified_gmt":"2026-10-01T06:32:18","slug":"la-part-de-marche-de-colruyt-continue-de-baisser-aucun-signe-de-redressement-en-vue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-part-de-marche-de-colruyt-continue-de-baisser-aucun-signe-de-redressement-en-vue\/","title":{"rendered":"La part de march\u00e9 de Colruyt continue de baisser, aucun signe de redressement en vue"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au cours des premiers mois de l&rsquo;exercice en cours, la part de march\u00e9 combin\u00e9e de <strong>Colruyt<\/strong>, <strong>Okay<\/strong> et <strong>Spar <\/strong>en<strong> <\/strong>Belgique a continu\u00e9 de baisser, a annonc\u00e9 mercredi soir <strong>Colruyt Group<\/strong> lors de son assembl\u00e9e g\u00e9n\u00e9rale. Le second semestre s&rsquo;annonce encore plus difficile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9volution de la dynamique concurrentielle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les points sensibles sont connus : l\u2019extension des ouvertures le dimanche, l\u2019\u00e9largissement des horaires d\u2019ouverture et la suppression du jour de repos obligatoire sont autant de facteurs qui modifient la dynamique concurrentielle sur le march\u00e9 belge, explique Colruyt Group. En cons\u00e9quence, la part de march\u00e9 combin\u00e9e de Colruyt, Okay et Spar continue de baisser : au cours des cinq premiers mois de l\u2019exercice en cours, cette part de march\u00e9 s\u2019\u00e9levait \u00e0 28,3 %, contre 28,5 % pour l\u2019ensemble de l\u2019exercice 2025\/26.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le distributeur ne donne pas trop de d\u00e9tails, cette baisse est probablement en grande partie, voire enti\u00e8rement, imputable \u00e0 un recul de la formule Colruyt Meilleurs Prix, qui r\u00e9alise la majeure partie du chiffre d\u2019affaires alimentaire au sein du groupe. La cha\u00eene de magasins de quartier Okay a \u00e9galement subi cet impact, mais a vu la situation s\u2019am\u00e9liorer d\u00e8s le d\u00e9but de l\u2019ann\u00e9e 2026, lorsque la formule a ouvert tous ses magasins \u00e9galement le dimanche matin, indique l\u2019entreprise. Bio-Planet a enregistr\u00e9 une l\u00e9g\u00e8re croissance et a conserv\u00e9 sa position de leader sur le march\u00e9 belge sp\u00e9cialis\u00e9 du bio. Le service d\u2019\u00e9picerie en ligne Collect&amp;Go et le service de paniers-repas Foodbag ont progress\u00e9 parall\u00e8lement \u00e0 la reprise du march\u00e9 du commerce \u00e9lectronique. Colruyt n\u2019a pas communiqu\u00e9 sur l\u2019\u00e9volution de la part de march\u00e9 de Spar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avertissement sur les r\u00e9sultats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe continue d\u2019investir dans l\u2019extension de son r\u00e9seau de magasins, en mettant l\u2019accent sur la pr\u00e9sence en centre-ville, des horaires d\u2019ouverture plus larges, une offre adapt\u00e9e et des services en ligne renforc\u00e9s. Une attention constante port\u00e9e \u00e0 l\u2019efficacit\u00e9 et \u00e0 la ma\u00eetrise des co\u00fbts reste \u00e9galement essentielle. Mais comme les co\u00fbts augmentent plus rapidement que le chiffre d\u2019affaires, le second semestre s\u2019annonce encore plus difficile, indique le distributeur, qui s\u2019attend \u00e0 ce que le r\u00e9sultat d\u2019exploitation de l\u2019ensemble de l\u2019exercice 2026\/27 recule l\u00e9g\u00e8rement par rapport \u00e0 l\u2019exercice pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans surprise, le PDG Stefan Goethaert a de nouveau plaid\u00e9 en faveur de conditions de concurrence \u00e9quitables dans le commerce : \u00ab Les divergences entre les commissions paritaires et la flexibilisation croissante du march\u00e9 exigent un cadre coh\u00e9rent et applicable pour les salari\u00e9s, les entreprises et les clients. \u00bb Le distributeur avait d\u00e9j\u00e0 soulign\u00e9 auparavant que les ouvertures dominicales ne seraient pas rentables pour ses grands supermarch\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des premiers mois de l&rsquo;exercice en cours, la part de march\u00e9 combin\u00e9e de Colruyt, Okay et Spar en Belgique a continu\u00e9 de baisser, a annonc\u00e9 mercredi soir le groupe Colruyt lors de son assembl\u00e9e g\u00e9n\u00e9rale. Le second semestre s&rsquo;annonce encore plus difficile.<\/p>\n","protected":false},"author":3,"featured_media":156159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[369,572,201,141,847,338,483],"topic":[266],"region":[226],"class_list":["post-156158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-bio-planet","company-collectgo","company-colruyt","company-colruyt-group","company-foodbag","company-okay","company-spar","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La part de march\u00e9 de Colruyt continue de baisser, aucun signe de redressement en vue - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours des premiers mois de l&#039;exercice en cours, la part de march\u00e9 combin\u00e9e de Colruyt, Okay et Spar en Belgique a continu\u00e9 de baisser, a annonc\u00e9 mercredi soir Colruyt Group lors de son assembl\u00e9e g\u00e9n\u00e9rale. 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