{"id":156173,"date":"2026-10-01T09:22:02","date_gmt":"2026-10-01T07:22:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156173"},"modified":"2026-10-01T09:22:04","modified_gmt":"2026-10-01T07:22:04","slug":"broeklin-brussels-devoile-le-nom-du-premier-locataire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/broeklin-brussels-devoile-le-nom-du-premier-locataire\/","title":{"rendered":"Broeklin Brussels d\u00e9voile le nom du premier locataire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Broeklin Brussels<\/strong> a trouv\u00e9 son premier enseignant. La cha\u00eene de mode fran\u00e7aise <strong>Celio <\/strong>s&rsquo;installe dans l&rsquo;ancien projet Uplace \u00e0 Machelen, dont l&rsquo;ouverture est d\u00e9sormais pr\u00e9vue pour l&rsquo;automne 2029.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un par un<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019offre commerciale de Broeklin commence \u00e0 prendre forme. Celio est la premi\u00e8re cha\u00eene de magasins \u00e0 confirmer son arriv\u00e9e au sein de ce projet d\u2019envergure \u00e0 Machelen. La marque de mode fran\u00e7aise compte plus de 1 000 magasins \u00e0 travers le monde et propose des basiques, des tenues \u00ab smart-casual \u00bb et des v\u00eatements de loisirs pour hommes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broeklin annonce par ailleurs que d\u2019autres noms suivront dans les secteurs de la mode, de la restauration et du lifestyle. \u00ab C\u2019est le d\u00e9but d\u2019une s\u00e9rie d\u2019annonces qui fa\u00e7onneront l\u2019avenir de la destination la plus ambitieuse de Belgique \u00bb, d\u00e9clare le promoteur. \u00ab Les noms vont arriver, un par un. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9but des travaux de terrassement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le site lui-m\u00eame commence \u00e9galement \u00e0 s\u2019animer. Sur le terrain o\u00f9 devait initialement s\u2019implanter Uplace, les travaux de terrassement pr\u00e9paratoires ont commenc\u00e9. Selon le calendrier actuel, ces travaux se poursuivront jusqu\u2019en novembre au plus tard. La construction proprement dite pourra alors d\u00e9buter. Ainsi, ce projet tant attendu prend peu \u00e0 peu forme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broeklin remplace le concept initial d\u2019Uplace, surtout connu comme un centre commercial \u00e0 grande \u00e9chelle, par une offre beaucoup plus diversifi\u00e9e. Outre des magasins, le promoteur pr\u00e9voit notamment des espaces de travail, des \u00e9tablissements de restauration, des locaux pour les entrepreneurs, une salle de concert et une ferme urbaine. Le commerce de d\u00e9tail devient ainsi un \u00e9l\u00e9ment parmi d\u2019autres d\u2019un complexe plus vaste destin\u00e9 \u00e0 inciter les visiteurs \u00e0 rester plus longtemps sur le site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Des lieux o\u00f9 les gens vivent des exp\u00e9riences, et c\u2019est pr\u00e9cis\u00e9ment pour cela qu\u2019ils reviennent. En Asie et aux \u00c9tats-Unis, cela existe depuis longtemps. Chez nous, ce n\u2019est pas encore le cas. Il y a vingt ans d\u00e9j\u00e0, j\u2019estimais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/de-uplace-a-broeklin-pourquoi-bart-verhaeghe-souhaite-voir-plus-grand-dans-le-secteur-du-commerce-de-detail\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/de-uplace-a-broeklin-pourquoi-bart-verhaeghe-souhaite-voir-plus-grand-dans-le-secteur-du-commerce-de-detail\/\">que la Belgique m\u00e9ritait un tel lieu \u00bb<\/a>, a d\u00e9clar\u00e9 l\u2019initiateur du projet, Bart Verhaeghe, lors de l\u2019\u00e9v\u00e9nement \u00ab Captains of Retail \u00bb en septembre. \u00ab Aujourd\u2019hui, nous commen\u00e7ons enfin \u00e0 les construire, ici, chez nous. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broeklin Brussels a trouv\u00e9 son premier enseigne. La cha\u00eene de mode fran\u00e7aise Celio s&rsquo;est engag\u00e9e dans l&rsquo;ancien projet Uplace \u00e0 Machelen, dont l&rsquo;ouverture est d\u00e9sormais pr\u00e9vue pour l&rsquo;automne 2029.<\/p>\n","protected":false},"author":5,"featured_media":156174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1050,1033],"topic":[591,310],"region":[226],"class_list":["post-156173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-broeklin","company-celio","topic-immobilier","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broeklin Brussels d\u00e9voile le nom du premier locataire - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/broeklin-brussels-devoile-le-nom-du-premier-locataire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broeklin Brussels d\u00e9voile le nom du premier locataire - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Broeklin Brussels a trouv\u00e9 son premier enseigne. La cha\u00eene de mode fran\u00e7aise Celio s&#039;est engag\u00e9e dans l&#039;ancien projet Uplace \u00e0 Machelen, dont l&#039;ouverture est d\u00e9sormais pr\u00e9vue pour l&#039;automne 2029.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/broeklin-brussels-devoile-le-nom-du-premier-locataire\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T07:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T07:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/broeklin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"921\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Broeklin Brussels d\u00e9voile le nom du premier locataire\",\"datePublished\":\"2026-10-01T07:22:02+00:00\",\"dateModified\":\"2026-10-01T07:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/broeklin.jpg\",\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/broeklin-brussels-devoile-le-nom-du-premier-locataire\\\/\",\"name\":\"Broeklin Brussels d\u00e9voile le nom du premier locataire - 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