{"id":156181,"date":"2026-10-01T10:04:19","date_gmt":"2026-10-01T08:04:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156181"},"modified":"2026-10-01T10:04:21","modified_gmt":"2026-10-01T08:04:21","slug":"boir-la-plateforme-de-boissons-de-colruyt-lance-un-sommelier-ia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/boir-la-plateforme-de-boissons-de-colruyt-lance-un-sommelier-ia\/","title":{"rendered":"Boir, la plateforme de boissons de Colruyt, lance un sommelier IA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Babette : c&rsquo;est le nom de la sommeli\u00e8re qui, gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, aide les clients \u00e0 trouver plus facilement la boisson qui leur convient sur boir.be, la plateforme en ligne d\u00e9di\u00e9e aux boissons de<strong> Colruyt Group<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les experts restent \u00e0 votre disposition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Babette guide les clients \u00e0 travers l\u2019offre de pr\u00e8s de 2 000 produits de la boutique en ligne de boissons <strong>Boir<\/strong> et leur propose une s\u00e9lection cibl\u00e9e en fonction de leurs go\u00fbts, de l\u2019occasion ou de leur budget. Ce chatbot aliment\u00e9 par l&rsquo;intelligence artificielle fournit des conseils personnalis\u00e9s, s&rsquo;appuyant sur plus de 80 ans d&rsquo;expertise en mati\u00e8re de vin accumul\u00e9e au sein du groupe Colruyt, pr\u00e9cise l&rsquo;entreprise. Babette aide \u00e9galement les clients \u00e0 d\u00e9couvrir des alternatives sans alcool, un univers qui reste encore m\u00e9connu pour beaucoup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019une question devient trop sp\u00e9cifique ou trop complexe, un humain prend le relais : Babette redirige alors le client vers le service client, qui peut ensuite le mettre directement en contact avec les sommeliers. \u00ab Babette nous permet de mettre notre expertise au service du client d\u2019une nouvelle mani\u00e8re : l\u2019intelligence artificielle l\u2019aide \u00e0 s\u2019orienter parmi notre assortiment, tandis que nos experts restent disponibles lorsqu\u2019il souhaite aller plus loin dans le conseil \u00bb, explique Jeroen Van Belleghem, responsable chez Boir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Babette : c&rsquo;est le nom de la sommeli\u00e8re qui, gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, aide les clients \u00e0 trouver plus facilement la boisson qui leur convient sur boir.be, la plateforme en ligne d\u00e9di\u00e9e aux boissons du groupe Colruyt.<\/p>\n","protected":false},"author":3,"featured_media":156182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[],"extra":[],"company":[141],"topic":[631],"region":[226],"class_list":["post-156181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","tag-intelligence-artificielle","company-colruyt-group","topic-digitalisation","region-belgique"],"acf":[],"yoast_head":"<!-- This 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