{"id":156212,"date":"2026-10-01T14:24:31","date_gmt":"2026-10-01T12:24:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156212"},"modified":"2026-10-01T14:24:32","modified_gmt":"2026-10-01T12:24:32","slug":"ava-poursuit-son-programme-de-renovation-a-roulers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ava-poursuit-son-programme-de-renovation-a-roulers\/","title":{"rendered":"AVA poursuit son programme de r\u00e9novation \u00e0 Roulers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AVA<\/strong> ouvre un nouveau magasin \u00e0 Roulers et y adopte d&#8217;embl\u00e9e le nouveau concept de magasin de la cha\u00eene. \u00c0 ce jour, pr\u00e8s de 40 % des magasins ont d\u00e9j\u00e0 adopt\u00e9 cette nouvelle formule.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">21 magasins r\u00e9am\u00e9nag\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AVA a d\u00e9m\u00e9nag\u00e9 son magasin de Roeselare du num\u00e9ro 481 au num\u00e9ro 343 de la Chauss\u00e9e de Bruges, au sein d\u2019un p\u00f4le commercial qui accueille notamment Kruidvat, Torfs, Hunkem\u00f6ller et Standaard Boekhandel. La surface et l\u2019assortiment ne changent pratiquement pas, mais la v\u00e9ritable innovation r\u00e9side dans l\u2019exp\u00e9rience client : AVA opte pour un agencement plus ouvert, un point de conseil central et diff\u00e9rentes zones d\u2019inspiration comprenant notamment des tables dress\u00e9es, des bonbons de bapt\u00eame et des arches de ballons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9taillant a d\u00e9sormais r\u00e9am\u00e9nag\u00e9 21 de ses 53 magasins selon ce nouveau concept. Cela repr\u00e9sente pr\u00e8s de 40 % de son r\u00e9seau. \u00ab Un tel d\u00e9ploiement est un travail de longue haleine, mais les r\u00e9actions des clients sont invariablement positives \u00bb, d\u00e9clare le co-PDG Koen Van Weddingen. Le d\u00e9m\u00e9nagement lui-m\u00eame s\u2019est transform\u00e9 en un v\u00e9ritable sprint logistique : en cinq jours, plus de 35 collaborateurs internes et externes ont mont\u00e9 le nouveau magasin, vid\u00e9 l\u2019ancien site et transf\u00e9r\u00e9 le stock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce concept vise avant tout \u00e0 permettre aux clients de d\u00e9couvrir davantage la gamme de produits. Selon M. Van Weddingen, le nouvel am\u00e9nagement rend les magasins plus clairs et laisse davantage de place au conseil et \u00e0 l\u2019inspiration. \u00ab Gr\u00e2ce \u00e0 l\u2019image de marque, le nouveau magasin reste reconnaissable et incite surtout les clients \u00e0 d\u00e9couvrir l\u2019ensemble de la gamme. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du magasin au service de d\u00e9coration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AVA s&rsquo;efforce parall\u00e8lement de d\u00e9velopper davantage de services autour de son assortiment en magasin, comme <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zou-er-iemand-je-merk-missen-de-retail-marketing-day-in-zeven-quotes\/\">l\u2019a expliqu\u00e9<\/a> la co-PDG <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zou-er-iemand-je-merk-missen-de-retail-marketing-day-in-zeven-quotes\/\">Fay Van Weddingen lors du Retail Marketing Day<\/a>. Avec les nouveaux \u00ab Styling Services \u00bb, une \u00e9quipe sp\u00e9cialis\u00e9e se charge des d\u00e9corations pour les f\u00eates priv\u00e9es et les \u00e9v\u00e9nements d\u2019entreprise, des compositions florales aux arches de ballons en passant par les tables dress\u00e9es. L\u2019\u00e9quipe est \u00e9galement responsable de la d\u00e9coration des 53 magasins AVA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 Roulers, les soldes de fin d\u2019ann\u00e9e battent d\u00e9j\u00e0 leur plein. \u00ab Nous constatons que les clients fouillent d\u00e9j\u00e0 avec curiosit\u00e9 parmi les articles de No\u00ebl. Les d\u00e9corations de No\u00ebl continuent de faire r\u00eaver \u00bb, explique la responsable du magasin, Lies Van Eenoo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVA ouvre un nouveau magasin \u00e0 Roulers et y adopte d&#8217;embl\u00e9e le nouveau concept de magasin de la cha\u00eene. \u00c0 ce jour, pr\u00e8s de 40 % des magasins ont d\u00e9j\u00e0 adopt\u00e9 cette nouvelle formule.<\/p>\n","protected":false},"author":5,"featured_media":156213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,20],"tags":[],"people":[],"extra":[],"company":[655],"topic":[340,310],"region":[1065],"class_list":["post-156212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-vrije-tijd","company-ava","topic-concept-de-magasin","topic-ouverture-de-magasin","region-flandre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA poursuit son programme de r\u00e9novation 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