{"id":15622,"date":"2016-11-28T09:41:23","date_gmt":"2016-11-28T09:41:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/hema-lance-son-nouveau-concept-en-belgique-2\/"},"modified":"2016-11-28T09:41:23","modified_gmt":"2016-11-28T09:41:23","slug":"hema-lance-son-nouveau-concept-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/hema-lance-son-nouveau-concept-en-belgique-2\/","title":{"rendered":"Hema lance son nouveau concept en Belgique"},"content":{"rendered":"<p>La cha\u00eene de magasins n\u00e9erlandaise <strong>Hema <\/strong>va tester son nouveau concept de magasin en Belgique.\u00a0 Le concept \u2018international\u2019 a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour faire cro\u00eetre la marque en dehors de la zone n\u00e9erlandophone, mais semble remporter un franc succ\u00e8s aux Pays-Bas aussi.<\/p>\n<p><!--break--><\/p>\n<h2>Quatre magasins test en Belgique<\/h2>\n<p>En Belgique, le test se limite provisoirement \u00e0 quatre points de vente : Hasselt, Izegem, Rocourt (Li\u00e8ge) et Tirlemont.\u00a0 Ils seront divis\u00e9s en diff\u00e9rents univers de perception.\u00a0 Chaque univers regroupera une cat\u00e9gorie de produits, comme les v\u00eatements pour dames par exemple.\u00a0 Cela permettra d\u2019accro\u00eetre la vue d\u2019ensemble et l\u2019impression de fra\u00eecheur, estime la cha\u00eene.<\/p>\n<p>\n\u00a0\u00ab Nous sommes tr\u00e8s satisfaits du d\u00e9marrage de ce projet-pilote en Belgique.\u00a0 Les premiers r\u00e9sultats aux Pays-Bas sont positifs, ce qui permet d\u2019accentuer notre conviction de r\u00e9ussite de ce nouveau concept de magasin.\u00a0 Ces prochains mois, nous aurons un regard critique sur ces points de vente et nous adapterons constamment le concept sur base des r\u00e9sultats et du feedback des clients, pour ainsi offrir une v\u00e9cu en magasin optimal qui correspond \u00e0 nos clients et \u00e0 leurs souhaits \u00bb, pr\u00e9cise le CEO Tjeerd Jegen.<\/p>\n<p>\nHema a d\u00e9velopp\u00e9 le concept en premier lieu pour soutenir son expansion internationale, mais les r\u00e9sultats semblent \u00eatre tellement positifs que le concept a \u00e9galement \u00e9t\u00e9 lanc\u00e9 dans cinq points de vente aux Pays-Bas.\u00a0 Dans le courant de l\u2019ann\u00e9e prochaine, le groupe d\u00e9cidera si le concept international sera \u00e9galement d\u00e9ploy\u00e9 sur le march\u00e9 int\u00e9rieur.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins n\u00e9erlandaise Hema va tester son nouveau concept de magasin en Belgique.\u00a0 Le concept \u2018international\u2019 a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour faire cro\u00eetre la marque en dehors de la zone n\u00e9erlandophone, mais semble remporter un franc succ\u00e8s aux Pays-Bas aussi. Quatre magasins test en Belgique En Belgique, le test se limite provisoirement \u00e0 quatre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema lance son nouveau concept en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins n\u00e9erlandaise va tester son nouveau concept de magasin en Belgique. 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