{"id":156230,"date":"2026-10-01T16:26:17","date_gmt":"2026-10-01T14:26:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156230"},"modified":"2026-10-01T16:26:20","modified_gmt":"2026-10-01T14:26:20","slug":"en-images-madmum-fait-son-entree-comme-alternative-a-starbucks-a-la-gare-centrale-danvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-madmum-fait-son-entree-comme-alternative-a-starbucks-a-la-gare-centrale-danvers\/","title":{"rendered":"[En images] Madmum fait son entr\u00e9e comme remplacement de Starbucks \u00e0 la gare centrale d&rsquo;Anvers"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 684)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156221\" data-id=\"156221\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-9.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156218\" data-id=\"156218\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-5-1367x2048.jpg 1367w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-6.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156225\" data-id=\"156225\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-2.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-156224\" data-id=\"156224\" data-aspect-ratio=\"684 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-684x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-684x1024.jpg 684w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-768x1150.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1-1367x2048.jpg 1367w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Madmum-Antwerpen-2-1.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Madmum<\/strong> a officiellement ouvert les portes de son caf\u00e9 \u00e0 la gare centrale d&rsquo;Anvers, dans l&#8217;emplacement o\u00f9 <strong>Starbucks <\/strong>se trouvait avant. Le torr\u00e9facteur de Louvain souhaite, selon ses propres dires, prouver qu&rsquo;un caf\u00e9 pris \u00e0 la gare peut \u00eatre bien plus qu&rsquo;une simple dose rapide de caf\u00e9ine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u2019un march\u00e9 de niche \u00e0 un march\u00e9 de masse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s \u00e0 peine quatre semaines de travaux, Madmum a ouvert son nouvel \u00e9tablissement \u00e0 la gare centrale d\u2019Anvers. Le bar propose du caf\u00e9 de sp\u00e9cialit\u00e9 fra\u00eechement torr\u00e9fi\u00e9, des viennoiseries, des grains de caf\u00e9 et des produits d\u00e9riv\u00e9s, et est ouvert sept jours sur sept.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019acteur louvaniste opte ainsi d\u00e9lib\u00e9r\u00e9ment pour un environnement commercial \u00e0 forte fr\u00e9quentation et g\u00e9n\u00e9rant de nombreuses visites r\u00e9p\u00e9t\u00e9es. Le fondateur, Pieter Claes, souhaite bousculer les codes du caf\u00e9 de gare classique. \u00ab Une gare n\u2019est peut-\u00eatre pas le premier endroit auquel on pense lorsqu\u2019on recherche un caf\u00e9 de qualit\u00e9 ou des p\u00e2tisseries artisanales. Nous voulons changer cette perception. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Madmum torr\u00e9fie lui-m\u00eame son caf\u00e9 \u00e0 Louvain, ce qui lui permet de contr\u00f4ler l\u2019ensemble du processus de production. Pour son offre gastronomique \u00e9galement, la marque recherche des partenaires locaux. Les viennoiseries destin\u00e9es \u00e0 la gare d\u2019Anvers-Central proviennent d\u2019une boulangerie situ\u00e9e \u00e0 quelques minutes \u00e0 v\u00e9lo du nouveau bar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La bataille pour les moments caf\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Son implantation \u00e0 Anvers am\u00e8ne Madmum dans une ville o\u00f9 la sc\u00e8ne du caf\u00e9 est d\u00e9j\u00e0 bien \u00e9tablie. Pendant les travaux de r\u00e9novation, Madmum a donc maintenu ses ventes gr\u00e2ce \u00e0 un conteneur-caf\u00e9 temporaire install\u00e9 devant la porte. La marque a ainsi pu s\u2019imposer imm\u00e9diatement sur le site, avant m\u00eame l\u2019ouverture d\u00e9finitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Anvers poss\u00e8de d\u00e9j\u00e0 une sc\u00e8ne du caf\u00e9 tr\u00e8s anim\u00e9e, avec de nombreux acteurs locaux qui torr\u00e9fient et servent de magnifiques caf\u00e9s. Nous voulons \u00e9galement offrir \u00e0 cette communaut\u00e9 un espace au sein de la gare, afin que chacun puisse d\u00e9sormais y trouver son bonheur en mati\u00e8re de caf\u00e9 \u00bb, explique Claes. Pour l\u2019ouverture, Madmum a d\u2019embl\u00e9e attir\u00e9 l\u2019attention gr\u00e2ce \u00e0 une op\u00e9ration originale : les 250 premiers clients ont pu, apr\u00e8s avoir pass\u00e9 leur commande, tourner la manivelle d\u2019un grand distributeur de boules de chewing-gum rose. Le gros lot consistait en 365 jours de caf\u00e9 gratuit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madmum a officiellement ouvert les portes de son caf\u00e9 \u00e0 la gare centrale d&rsquo;Anvers, dans l&#8217;emplacement o\u00f9 Starbucks se trouvait avant. Le torr\u00e9facteur de Louvain souhaite, selon ses propres dires, prouver qu&rsquo;un caf\u00e9 pris \u00e0 la gare peut \u00eatre bien plus qu&rsquo;une simple dose rapide de caf\u00e9ine.<\/p>\n","protected":false},"author":5,"featured_media":156231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1914],"people":[],"extra":[43],"company":[1936],"topic":[1262],"region":[561],"class_list":["post-156230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cafe","extra-plus","company-madmum","topic-en-images","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Madmum fait son entr\u00e9e comme remplacement de Starbucks \u00e0 la gare centrale d&#039;Anvers - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-madmum-fait-son-entree-comme-alternative-a-starbucks-a-la-gare-centrale-danvers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[En images] Madmum fait son entr\u00e9e comme remplacement de Starbucks \u00e0 la gare centrale d&#039;Anvers - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Madmum a officiellement ouvert les portes de son caf\u00e9 \u00e0 la gare centrale d&#039;Anvers, dans l&#039;emplacement o\u00f9 Starbucks se trouvait avant. 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