{"id":156232,"date":"2026-10-01T16:22:49","date_gmt":"2026-10-01T14:22:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156232"},"modified":"2026-10-01T16:22:50","modified_gmt":"2026-10-01T14:22:50","slug":"bike-totaal-vise-a-compter-50-magasins-de-velo-en-flandre-dici-fin-2030","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/bike-totaal-vise-a-compter-50-magasins-de-velo-en-flandre-dici-fin-2030\/","title":{"rendered":"Bike Totaal vise 50 magasins en Flandre d&rsquo;ici fin 2030"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le premier des six magasins<strong> Bike Totaal<\/strong> en Belgique a ouvert ses portes jeudi \u00e0 Pelt. Sur un march\u00e9 du v\u00e9lo en phase de consolidation, la formule de franchise du n\u00e9erlandais <strong>Dynamo Retail Group<\/strong> vise \u00e0 faciliter la vie des entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une formule adapt\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le magasin de v\u00e9los Consentec, une valeur s\u00fbre \u00e0 Pelt depuis 2013, est le premier en Flandre \u00e0 poursuivre d\u00e9sormais ses activit\u00e9s sous l&rsquo;enseigne Bike Totaal. D&rsquo;autres magasins suivront plus tard ce mois-ci \u00e0 Ingelmunster, Kortessem, Herselt, Maldegem et Sint-Eloois-Vijve. Ce n\u2019est qu\u2019un d\u00e9but pour la cha\u00eene n\u00e9erlandaise de magasins de v\u00e9los : d\u2019ici fin 2030, le d\u00e9taillant souhaite en compter une cinquantaine ici, explique le directeur national Raf Lavigne, qui poss\u00e8de une vaste exp\u00e9rience dans le monde du v\u00e9lo, notamment au sein du groupe <strong>Accell<\/strong>, r\u00e9cemment disparu, connu pour ses marques Batavus et Sparta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le concept belge n\u2019est pas une simple copie du mod\u00e8le n\u00e9erlandais, assure-t-il lors d\u2019un entretien avec RetailDetail. \u00ab Nous nous sommes r\u00e9unis avec des entrepreneurs et nous avons peaufin\u00e9 le concept. L\u2019assortiment, notamment, diff\u00e8re consid\u00e9rablement : les v\u00e9los longtail et les speed-pedelecs occupent une place bien plus importante en Flandre qu\u2019aux Pays-Bas. \u00bb Il souligne l\u2019importance de l\u2019esprit d\u2019entreprise local au sein de la cha\u00eene : \u00ab Bike Totaal est une formule de franchise souple qui laisse une grande marge de man\u0153uvre aux entrepreneurs, tout en conservant une image de marque uniforme. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">All\u00e9ger la charge des entrepreneurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Il y a dix ans, j\u2019aurais d\u00e9clin\u00e9 cette mission, mais aujourd\u2019hui, j\u2019y vois de nombreuses opportunit\u00e9s \u00bb, d\u00e9clare M. Lavigne. Sur un march\u00e9 en pleine consolidation, avec des cha\u00eenes telles que <strong>Lucien<\/strong>, <strong>Wildiers<\/strong> et <strong>Bike Republic<\/strong> qui se d\u00e9veloppent par le biais d\u2019acquisitions, les cavaliers ind\u00e9pendants ont besoin d\u2019un soutien pour continuer \u00e0 faire face \u00e0 la concurrence. Les services dans les domaines des achats, du marketing, des donn\u00e9es et du commerce \u00e9lectronique constituent le point fort de Dynamo Retail Group, qui compte 840 magasins de v\u00e9lo aux Pays-Bas, en Belgique et en Allemagne : \u00ab Les entrepreneurs ont ainsi plus de temps \u00e0 consacrer \u00e0 leurs clients. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;autant plus que le leasing est d\u00e9sormais le principal moteur de la croissance sur le march\u00e9 du v\u00e9lo, ce soutien n&rsquo;est pas un luxe superflu, comme le confirme \u00e9galement l&rsquo;entrepreneur Dennis De Locht. \u00ab Le leasing repr\u00e9sente d\u00e9j\u00e0 60 \u00e0 70 % des ventes. Cela entra\u00eene beaucoup de t\u00e2ches administratives suppl\u00e9mentaires. Bike Totaal nous d\u00e9charge de ces t\u00e2ches et nous permet, par exemple, d&rsquo;offrir une garantie de cinq ans. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est \u00e0 Pelt que s&rsquo;est ouvert jeudi le premier des six magasins Bike Totaal en Belgique. Sur un march\u00e9 du v\u00e9lo en phase de consolidation, la formule de franchise souple du groupe n\u00e9erlandais Dynamo Retail Group vise \u00e0 faciliter la vie des entrepreneurs ind\u00e9pendants.<\/p>\n","protected":false},"author":3,"featured_media":156233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[1750],"people":[],"extra":[43],"company":[2120],"topic":[276,247],"region":[226],"class_list":["post-156232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-velos","extra-plus","company-bike-totaal","topic-expansion","topic-franchise","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bike Totaal vise 50 magasins en Flandre d&#039;ici fin 2030 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le premier des six magasins Bike Totaal en Belgique a ouvert ses portes jeudi \u00e0 Pelt. 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