{"id":156258,"date":"2026-10-02T10:14:17","date_gmt":"2026-10-02T08:14:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156258"},"modified":"2026-10-02T10:14:18","modified_gmt":"2026-10-02T08:14:18","slug":"barry-callebaut-confie-les-renes-de-ses-activites-au-benelux-a-un-dirigeant-issu-de-ses-rangs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/barry-callebaut-confie-les-renes-de-ses-activites-au-benelux-a-un-dirigeant-issu-de-ses-rangs\/","title":{"rendered":"Barry Callebaut confie les r\u00eanes de ses activit\u00e9s au Benelux \u00e0 une dirigeante issu de ses rangs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Barry Callebaut<\/strong> nomme Stefanie De Roover au poste de directrice g\u00e9n\u00e9rale pour le Benelux. Mme De Roover, qui \u00e9tait d\u00e9j\u00e0 \u00e0 la t\u00eate du marketing au Benelux, prend d\u00e9sormais la direction de ce que le PDG Hein Schumacher qualifie explicitement de \u00ab march\u00e9 prioritaire \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un berceau aux perspectives de croissance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis le 1er septembre, Mme De Roover est \u00e0 la t\u00eate des op\u00e9rations en Belgique, aux Pays-Bas et au Luxembourg. Elle rend compte \u00e0 Alvaro Alonso, pr\u00e9sident de Barry Callebaut pour l\u2019Europe occidentale. Cette nomination est le fruit d\u2019une promotion interne : Mme De Roover occupait depuis deux ans le poste de directrice des ventes et du marketing pour le Benelux et, selon l\u2019entreprise, a jou\u00e9 un r\u00f4le cl\u00e9 dans le d\u00e9veloppement des relations clients et le renforcement du segment gastronomique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au total, elle cumule plus de quinze ans d\u2019exp\u00e9rience commerciale dans l\u2019industrie agroalimentaire. Avant de rejoindre Barry Callebaut, elle a notamment occup\u00e9 des postes de direction chez le fabricant d\u2019ingr\u00e9dients <strong>Beneo<\/strong>. \u00ab Elle conna\u00eet parfaitement nos clients, nos collaborateurs et le march\u00e9 \u00bb, d\u00e9clare M. Alonso. Il attend d\u2019elle qu\u2019elle participe au d\u00e9ploiement du programme \u00ab Focus for Growth \u00bb et qu\u2019elle \u00ab concr\u00e9tise de nouvelles opportunit\u00e9s de croissance au Benelux, berceau de notre marque belge Callebaut \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de l\u2019exercice 2024\/2025, Barry Callebaut a r\u00e9alis\u00e9 un chiffre d\u2019affaires d\u2019environ 14,8 milliards de francs suisses, soit environ 15,9 milliards d\u2019euros. Le groupe compte plus de soixante sites de production et plus de 13 000 collaborateurs \u00e0 travers le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barry Callebaut nomme Stefanie De Roover au poste de directrice g\u00e9n\u00e9rale pour le Benelux. Mme De Roover, qui dirigeait d\u00e9j\u00e0 le d\u00e9partement marketing au Benelux, prend d\u00e9sormais la t\u00eate de ce que le PDG Hein Schumacher qualifie explicitement de \u00ab march\u00e9 prioritaire \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":156259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[597],"people":[],"extra":[],"company":[652],"topic":[609],"region":[324],"class_list":["post-156258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-chocolade","company-barry-callebaut","topic-changement-de-direction","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barry Callebaut confie les r\u00eanes de ses activit\u00e9s au Benelux \u00e0 une dirigeante issu de ses rangs - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/barry-callebaut-confie-les-renes-de-ses-activites-au-benelux-a-un-dirigeant-issu-de-ses-rangs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barry Callebaut confie les r\u00eanes de ses activit\u00e9s au Benelux \u00e0 une dirigeante issu de ses rangs - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Barry Callebaut nomme Stefanie De Roover au poste de directrice g\u00e9n\u00e9rale pour le Benelux. 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