{"id":156320,"date":"2026-10-05T09:57:23","date_gmt":"2026-10-05T07:57:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156320"},"modified":"2026-10-05T09:57:25","modified_gmt":"2026-10-05T07:57:25","slug":"damart-fait-son-entree-dans-les-supermarches-francais","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/damart-fait-son-entree-dans-les-supermarches-francais\/","title":{"rendered":"Damart fait son entr\u00e9e dans les supermarch\u00e9s fran\u00e7ais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Damart <\/strong>s&rsquo;aventure pour la premi\u00e8re fois en dehors de son propre r\u00e9seau de magasins. La marque de mode fran\u00e7aise distribue ses sous-v\u00eatements thermiques dans plus de 1 100 points de vente, notamment chez <strong>Carrefour<\/strong>, <strong>E.Leclerc<\/strong>, <strong>Coop\u00e9rative U<\/strong> et <strong>La Halle<\/strong>. La cha\u00eene esp\u00e8re ainsi toucher un public plus jeune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De 150 \u00e0 1 100 points de vente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir du mois d\u2019octobre, Damart fera son entr\u00e9e dans la grande distribution fran\u00e7aise. Cette initiative \u00e9largit consid\u00e9rablement la port\u00e9e de la marque : Damart compte 150 magasins, dont 95 en France, mais gagne d\u2019un seul coup plus de 1 100 points de vente gr\u00e2ce \u00e0 ses nouveaux partenaires de distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marque souhaite non seulement accro\u00eetre sa visibilit\u00e9, mais aussi toucher un public plus jeune. Damart reste fortement associ\u00e9e \u00e0 ses sous-v\u00eatements Thermolactyl et \u00e0 une client\u00e8le d\u2019un certain \u00e2ge. En s\u2019implantant dans les supermarch\u00e9s et autres cha\u00eenes de magasins, la marque esp\u00e8re toucher des consommateurs qui ne se rendraient pas spontan\u00e9ment dans un magasin Damart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Damart limite d\u00e9lib\u00e9r\u00e9ment ce d\u00e9ploiement pour l&rsquo;instant. Ce n\u2019est pas l\u2019int\u00e9gralit\u00e9 de la collection qui est transf\u00e9r\u00e9e vers la grande distribution : les <a href=\"https:\/\/www.lsa-conso.fr\/distributeurs-non-alimentaires\/mode-sport\/pourquoi-damart-fait-son-entree-en-grande-distribution-chez-carrefour-e-leclerc-u-ou-encore-la-halle.MZAJKDGV55FPDBB67ZL2XLSZQI.html\">partenaires re\u00e7oivent une s\u00e9lection de produits Thermolactyl<\/a>, rapporte le magazine sp\u00e9cialis\u00e9 LSA. Ceux-ci doivent servir de point d\u2019entr\u00e9e et orienter ensuite les clients vers l\u2019offre plus large.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Visible et accessible \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Damart, il ne s\u2019agit absolument pas d\u2019une course \u00e0 un chiffre d\u2019affaires suppl\u00e9mentaire alors que le march\u00e9 de la mode est sous pression. L\u2019entreprise affirme au contraire que son r\u00e9seau de magasins existant affiche de bons r\u00e9sultats. L\u2019ann\u00e9e derni\u00e8re, le chiffre d\u2019affaires a augment\u00e9 de 4 % pour atteindre 346,8 millions d\u2019euros hors TVA, et tous les magasins seraient rentables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Sur un march\u00e9 sous pression, il ne suffit pas de se contenter d\u2019attendre. Notre r\u00e9seau de magasins physiques est en excellente sant\u00e9 et c\u2019est pr\u00e9cis\u00e9ment cette base solide qui nous permet aujourd\u2019hui de nous lancer dans de nouveaux domaines \u00bb, d\u00e9clare Filiep Blontrock, directeur g\u00e9n\u00e9ral de la soci\u00e9t\u00e9 m\u00e8re Damartex et de Damart International, \u00e0 LSA. \u00ab Notre ambition est de rendre Damart plus visible, plus accessible et plus attrayante, sans jamais compromettre ce qui fait la valeur et le caract\u00e8re unique de la marque. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Damart s&rsquo;aventure pour la premi\u00e8re fois en dehors de son propre r\u00e9seau de magasins. La marque de mode fran\u00e7aise commercialise ses sous-v\u00eatements thermiques dans plus de 1 100 points de vente, notamment chez Carrefour, E.Leclerc, Coop\u00e9rative U et La Halle. La cha\u00eene esp\u00e8re ainsi toucher un public plus jeune.<\/p>\n","protected":false},"author":5,"featured_media":156321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1846],"topic":[276],"region":[342],"class_list":["post-156320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-damart","topic-expansion","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Damart fait son entr\u00e9e dans les supermarch\u00e9s fran\u00e7ais - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/damart-fait-son-entree-dans-les-supermarches-francais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Damart fait son entr\u00e9e dans les supermarch\u00e9s fran\u00e7ais - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Damart s&#039;aventure pour la premi\u00e8re fois en dehors de son propre r\u00e9seau de magasins. 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