{"id":15633,"date":"2016-11-28T15:30:49","date_gmt":"2016-11-28T15:30:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delifrance-sinstalle-dans-les-stations-service-de-texaco-2\/"},"modified":"2016-11-28T15:30:49","modified_gmt":"2016-11-28T15:30:49","slug":"delifrance-sinstalle-dans-les-stations-service-de-texaco-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delifrance-sinstalle-dans-les-stations-service-de-texaco-2\/","title":{"rendered":"D\u00e9lifrance s\u2019installe dans les stations-service de Texaco"},"content":{"rendered":"<p>La cha\u00eene de sandwicheries <strong>D\u00e9lifrance<\/strong> pr\u00e9pare un projet pilote en collaboration avec <strong>EFR<\/strong>, l\u2019exploitant des stations-service <strong>Texaco <\/strong>en Belgique, en vue d\u2019ouvrir au moins 5 magasins dans des stations-service,\u00a0selon un nouveau concept.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>A chaque heure de la journ\u00e9e<\/h2>\n<p>Le nouveau concept, d\u00e9j\u00e0 lanc\u00e9 aux Pays-Bas l\u2019an dernier, comprend un restaurant, ainsi qu\u2019un coin &lsquo;Grab &amp; Go&rsquo; pour les touristes press\u00e9s et une petite boutique avec des produits typiquement fran\u00e7ais. Le groupe cherche \u00e0 attirer les clients non seulement pour le lunch, mais \u00e9galement \u00e0 toute heure de la journ\u00e9e. EFR propose d\u00e9j\u00e0 le concept \u2018Go Fresh\u2019 dans ses stations-service, mais veut \u00e0 pr\u00e9sent effectuer un test avec une enseigne forte et connue.<\/p>\n<p>\nCette acquisition confirme les ambitieux projets d\u2019expansion d\u2019EFR (European Forecourt Retail Group): le mois dernier le groupe a fusionn\u00e9 avec Euro Garages en vue de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/automobile\/un-nouveau-groupe-fusionn%C3%A9-de-stations-service-mise-pleinement-sur-le-retail\" target=\"_blank\" rel=\"noopener\">transformer pr\u00e8s de 1500 stations-service en v\u00e9ritable centres commerciaux<\/a>. EFR dit \u00ab vouloir utiliser le pouvoir d\u2019attraction d\u2019une marque forte comme D\u00e9lifrance et vouloir mieux r\u00e9pondre \u00e0 la demande du consommateur belge \u00e0 la recherche de produits de qualit\u00e9 locaux. \u00bb<\/p>\n<p>\nLes premiers tests seront effectu\u00e9s d\u2019ici peu \u00e0 Gand, Kontich et Uccle. L\u2019an prochain il y aura donc encore au moins deux autres ouvertures. Si le test s\u2019av\u00e8re concluant, EFR envisage le d\u00e9ploiement du concept dans d\u2019autres stations-service.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de sandwicheries D\u00e9lifrance pr\u00e9pare un projet pilote en collaboration avec EFR, l\u2019exploitant des stations-service Texaco en Belgique, en vue d\u2019ouvrir au moins 5 magasins dans des stations-service,\u00a0selon un nouveau concept.\u00a0 A chaque heure de la journ\u00e9e Le nouveau concept, d\u00e9j\u00e0 lanc\u00e9 aux Pays-Bas l\u2019an dernier, comprend un restaurant, ainsi qu\u2019un coin &lsquo;Grab &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9lifrance s\u2019installe dans les stations-service de Texaco - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de sandwicheries D\u00e9lifrance pr\u00e9pare un projet pilote en collaboration avec EFR, l\u2019exploitant des stations-service Texaco en Belgique, en vue d\u2019ouvrir au moins 5 magasins dans 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