{"id":156351,"date":"2026-10-05T14:27:27","date_gmt":"2026-10-05T12:27:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156351"},"modified":"2026-10-05T14:27:29","modified_gmt":"2026-10-05T12:27:29","slug":"une-consommation-de-cafe-en-baisse-permet-a-costa-coffee-de-sortir-du-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-consommation-de-cafe-en-baisse-permet-a-costa-coffee-de-sortir-du-rouge\/","title":{"rendered":"La consommation de caf\u00e9 en baisse permet \u00e0 Costa Coffee de sortir du rouge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s deux ann\u00e9es de pertes, <strong>Costa Coffee<\/strong> renoue avec les b\u00e9n\u00e9fices. La cha\u00eene de caf\u00e9s britannique tire profit de la r\u00e9novation de ses magasins et d\u2019une offre de boissons \u00e9largie, les jeunes clients en particulier se tournant de plus en plus vers le matcha, le caf\u00e9 glac\u00e9 et les alternatives sans caf\u00e9ine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les jeunes changent leurs habitudes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les caf\u00e9s Costa ont enregistr\u00e9 un b\u00e9n\u00e9fice d&rsquo;exploitation de 20 millions de livres sterling (environ 23,6 millions d&rsquo;euros) au cours de l&rsquo;ann\u00e9e se terminant fin d\u00e9cembre 2025. Un an plus t\u00f4t, l&rsquo;entreprise avait encore subi une perte d&rsquo;exploitation de 13,5 millions de livres sterling (15,9 millions d&rsquo;euros), apr\u00e8s une perte de 5,8 millions de livres sterling en 2023. Le chiffre d&rsquo;affaires a augment\u00e9 de 5 % pour atteindre pr\u00e8s de 1,3 milliard de livres sterling (1,53 milliard d&rsquo;euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Costa cherche r\u00e9solument \u00e0 se d\u00e9velopper au-del\u00e0 de la tasse de caf\u00e9 classique, en proposant notamment du caf\u00e9 glac\u00e9, du matcha, des tisanes et des p\u00e2tisseries plus fra\u00eeches. La cha\u00eene affirme d\u00e9sormais \u00eatre le premier vendeur de boissons au matcha dans les caf\u00e9s du Royaume-Uni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le PDG Philippe Schaillee, c\u2019est surtout la demande de boissons que les consommateurs consomment plus tard dans la journ\u00e9e qui progresse. \u00ab Le caf\u00e9 devient de plus en plus une <a href=\"https:\/\/www.theguardian.com\/business\/2026\/oct\/04\/costa-coffee-shops-return-profit-iced-drinks-matcha\">destination tant pour le matin que pour l\u2019apr\u00e8s-midi \u00bb<\/a>, d\u00e9clare-t-il au Guardian. Selon lui, outre la caf\u00e9ine, les clients recherchent \u00e9galement du th\u00e9 glac\u00e9 et d\u2019autres boissons pour l\u2019apr\u00e8s-midi et la soir\u00e9e. Ce sont surtout les jeunes consommateurs qui s\u2019int\u00e9ressent au matcha, aux boissons fra\u00eeches et au caf\u00e9 d\u00e9caf\u00e9in\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De nouveaux points de vente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Costa compte environ 4 000 \u00e9tablissements dans le monde, dont 2 700 au Royaume-Uni et en Irlande. L\u2019ann\u00e9e derni\u00e8re, 50 \u00e9tablissements britanniques ont \u00e9t\u00e9 ouverts, ce qui repr\u00e9sente la premi\u00e8re croissance nette du r\u00e9seau depuis plusieurs ann\u00e9es. Cette ann\u00e9e, la cha\u00eene pr\u00e9voit d\u2019ouvrir \u00e0 nouveau 50 magasins, dont davantage de drive-in et de magasins urbains classiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Costa acc\u00e9l\u00e8re \u00e9galement la modernisation de son r\u00e9seau existant. Sur les 1 700 magasins g\u00e9r\u00e9s en propre, plus de 1 200 ont d\u00e9j\u00e0 fait l\u2019objet d\u2019une r\u00e9novation. L\u2019entreprise pr\u00e9voit de r\u00e9nover environ 250 \u00e9tablissements par an. Par ailleurs, Costa cherche \u00e0 g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires en dehors de ses caf\u00e9s : depuis mai, l\u2019entreprise commercialise des machines \u00e0 caf\u00e9 Podio destin\u00e9es aux bureaux et souhaite poursuivre sa croissance avec des machines \u00e0 caf\u00e9 pour la maison.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, les prix \u00e9lev\u00e9s du caf\u00e9 restent un risque majeur. M. Schaillee met en garde contre le fait que des ph\u00e9nom\u00e8nes climatiques tels qu\u2019El Ni\u00f1o pourraient perturber davantage la production de caf\u00e9. \u00ab Nous devons nous y pr\u00e9parer \u00bb, d\u00e9clare le PDG.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s deux ann\u00e9es de pertes, Costa Coffee renoue avec les b\u00e9n\u00e9fices. La cha\u00eene de caf\u00e9s britannique tire profit de la r\u00e9novation de ses magasins et d&rsquo;une offre de boissons plus vari\u00e9e, les jeunes clients en particulier se tournant de plus en plus vers le matcha, le caf\u00e9 glac\u00e9 et les alternatives sans caf\u00e9ine.<\/p>\n","protected":false},"author":5,"featured_media":156352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1914],"people":[],"extra":[43],"company":[1146],"topic":[266],"region":[381],"class_list":["post-156351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cafe","extra-plus","company-costa-coffee","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La consommation de caf\u00e9 en baisse permet \u00e0 Costa Coffee de sortir du rouge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-consommation-de-cafe-en-baisse-permet-a-costa-coffee-de-sortir-du-rouge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La consommation de caf\u00e9 en baisse permet \u00e0 Costa Coffee de sortir du rouge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s deux ann\u00e9es de pertes, Costa Coffee renoue avec les b\u00e9n\u00e9fices. 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