{"id":156489,"date":"2026-10-06T17:09:29","date_gmt":"2026-10-06T15:09:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156489"},"modified":"2026-10-06T17:09:33","modified_gmt":"2026-10-06T15:09:33","slug":"primark-amenage-des-espaces-dedies-a-lallaitement-dans-ses-magasins-allemands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-amenage-des-espaces-dedies-a-lallaitement-dans-ses-magasins-allemands\/","title":{"rendered":"Primark am\u00e9nage des espaces d\u00e9di\u00e9s \u00e0 l&rsquo;allaitement dans ses magasins allemands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Primark <\/strong>am\u00e9nage dans 26 magasins allemands des \u00ab Mom\u2019s Rooms \u00bb sp\u00e9ciales o\u00f9 les m\u00e8res peuvent allaiter ou tirer leur lait en toute tranquillit\u00e9. La cha\u00eene de mode r\u00e9pond ainsi \u00e0 un besoin qu\u2019elle a elle-m\u00eame fait \u00e9tudier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mom\u2019s Rooms<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de la moiti\u00e9 des m\u00e8res interrog\u00e9es d\u00e9clarent que l\u2019absence d\u2019un endroit calme a d\u00e9j\u00e0 rendu une visite en magasin difficile. Environ trois sur quatre souhaitent pouvoir utiliser librement un espace s\u00e9par\u00e9 pendant leurs achats. Les \u00ab Mom\u2019s Rooms \u00bb seront install\u00e9es \u00e0 proximit\u00e9 des cabines d\u2019essayage et seront notamment \u00e9quip\u00e9es d\u2019un si\u00e8ge et offriront davantage d\u2019intimit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primark souligne toutefois que cette initiative ne vise pas \u00e0 d\u00e9courager l\u2019allaitement en public. \u00ab Chaque m\u00e8re doit pouvoir d\u00e9cider elle-m\u00eame o\u00f9 et comment elle allaite son enfant \u00bb, d\u00e9clare Karolina Klingenberg, porte-parole de Primark pour l\u2019Allemagne et l\u2019Autriche. En Allemagne, Primark compte actuellement 28 magasins ; seuls deux d\u2019entre eux ne participent donc pas (encore) \u00e0 cette initiative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le soutien technique, Primark collabore avec l\u2019association familiale allemande Wellcome. Gr\u00e2ce \u00e0 des codes QR install\u00e9s dans ces espaces, les m\u00e8res ont \u00e9galement acc\u00e8s \u00e0 des conseils et des astuces. Primark souhaite par ailleurs \u00e9tendre ce concept au-del\u00e0 de ses propres magasins. L\u2019enseigne invite \u00e9galement d\u2019autres magasins, des \u00e9tablissements de restauration, des centres commerciaux et des institutions publiques \u00e0 mettre en avant les espaces adapt\u00e9s \u00e0 l\u2019allaitement. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primark am\u00e9nage dans 26 magasins allemands des \u00ab Mom\u2019s Rooms \u00bb sp\u00e9ciales o\u00f9 les m\u00e8res peuvent allaiter ou tirer leur lait en toute tranquillit\u00e9. La cha\u00eene de mode r\u00e9pond ainsi \u00e0 un besoin qu\u2019elle a elle-m\u00eame fait \u00e9tudier.<\/p>\n","protected":false},"author":5,"featured_media":156490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[230],"topic":[],"region":[470],"class_list":["post-156489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-primark","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark am\u00e9nage des espaces d\u00e9di\u00e9s \u00e0 l&#039;allaitement dans ses magasins allemands - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-amenage-des-espaces-dedies-a-lallaitement-dans-ses-magasins-allemands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark am\u00e9nage des espaces d\u00e9di\u00e9s \u00e0 l&#039;allaitement dans ses magasins allemands - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Primark am\u00e9nage dans 26 magasins allemands des \u00ab Mom\u2019s Rooms \u00bb sp\u00e9ciales o\u00f9 les m\u00e8res peuvent allaiter ou tirer leur lait en toute tranquillit\u00e9. 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