{"id":15650,"date":"2016-11-29T12:09:53","date_gmt":"2016-11-29T12:09:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/blokker-lance-sa-premiere-marque-maison-2\/"},"modified":"2016-11-29T12:09:53","modified_gmt":"2016-11-29T12:09:53","slug":"blokker-lance-sa-premiere-marque-maison-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/blokker-lance-sa-premiere-marque-maison-2\/","title":{"rendered":"Blokker lance sa premi\u00e8re marque maison"},"content":{"rendered":"<p>Pour la premi\u00e8re fois\u00a0de son histoire l\u2019enseigne <strong>Blokker<\/strong> lance sa propre marque. En outre la cha\u00eene ajoute 34 autres marques\u00a0\u00e0 son assortiment et propose\u00a0la nouvelle cat\u00e9gorie de produits \u2018Salle de bain et literie\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>De l\u2019\u00e9l\u00e9mentaire au luxe<\/h2>\n<p>La nouvelle marque maison, baptis\u00e9e Blokker tout simplement, propose des produits dans diverses cat\u00e9gories, notamment des articles de f\u00eate, des bougies, du textile de cuisine et des serviettes. La nouvelle cat\u00e9gorie \u2018Salle de bain et literie\u2019 comprend elle aussi des produits sous marque propre.<\/p>\n<p>\nLa nouvelle marque n\u2019est pas purement discount : selon l\u2019enseigne elle couvre tout le march\u00e9, allant de l\u2019\u00e9l\u00e9mentaire au luxe. Blokker entend ainsi r\u00e9pondre aux d\u00e9sirs et aux attentes des clients, explique le manager de la cat\u00e9gorie, Johanneke de Moor : \u00ab Donner le nom Blokker \u00e0 certains articles, signifie qu\u2019ils nous ressemblent 100%. (\u2026) Cet assortiment sous marque propre refl\u00e8te ce que l\u2019on attend de Blokker, \u00e0 savoir la qualit\u00e9 \u00e0 petits prix, sauf que nous y avons ajout\u00e9 une touche d\u2019atmosph\u00e8re, un design moderne et des tendances joyeuses. \u00bb<\/p>\n<h2>\nFaire un chez soi de sa maison \u2026 et de son magasin<\/h2>\n<p>En outre Blokker va \u00e9galement adapter son offre en fonction des saisons, \u00e0 commencer par une s\u00e9rie de nouveaux produits pour la p\u00e9riode des f\u00eates. Sous le nouveau slogan \u00ab Faire de sa maison un chez-soi \u00bb, la cha\u00eene dit vouloir accorder une grande attention \u00e0 la cuisine en g\u00e9n\u00e9ral et \u00e0 la table d\u2019hiver en particulier.<\/p>\n<p>\nAfin de mettre en avant le lancement de sa marque maison et de la cat\u00e9gorie \u2018Salle de bain et literie\u2019, Blokker a organis\u00e9 un coup publicitaire pour le moins original : certains clients ont eu l\u2019occasion de passer une nuit en magasin afin de tester les nouveaux produits. En voici quelques images :<\/p>\n<p>\u00a0<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-youtube\" data-align=\"none\" data-oembed=\"https:\/\/www.youtube.com\/watch?v=4vPGMBByAY0\" data-oembed_provider=\"youtube\" data-resizetype=\"noresize\"><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois\u00a0de son histoire l\u2019enseigne Blokker lance sa propre marque. En outre la cha\u00eene ajoute 34 autres marques\u00a0\u00e0 son assortiment et propose\u00a0la nouvelle cat\u00e9gorie de produits \u2018Salle de bain et literie\u2019. De l\u2019\u00e9l\u00e9mentaire au luxe La nouvelle marque maison, baptis\u00e9e Blokker tout simplement, propose des produits dans diverses cat\u00e9gories, notamment des articles de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker lance sa premi\u00e8re marque maison - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois de son histoire l\u2019enseigne Blokker lance sa propre marque. 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