{"id":156502,"date":"2026-10-07T10:07:38","date_gmt":"2026-10-07T08:07:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156502"},"modified":"2026-10-07T10:33:03","modified_gmt":"2026-10-07T08:33:03","slug":"king-jouet-et-orchestra-testent-conjointement-un-concept-urbain-a-liege","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-et-orchestra-testent-conjointement-un-concept-urbain-a-liege\/","title":{"rendered":"King Jouet et Orchestra testent un concept urbain partag\u00e9 \u00e0 Li\u00e8ge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La cha\u00eene de jouets <strong>King Jouet<\/strong> ouvre un magasin dans le centre-ville de Li\u00e8ge en partenariat avec la marque de mode pour enfants <strong>Orchestra<\/strong>. Ce concept int\u00e9gr\u00e9 est une premi\u00e8re en Belgique et vise \u00e0 soutenir l&rsquo;expansion de King Jouet dans les centres-villes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Renforcement de la collaboration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau magasin situ\u00e9 \u00e0 l\u2019\u00celot Saint-Michel s\u2019\u00e9tend sur 1 118 m\u00e8tres carr\u00e9s. King Jouet en occupe 760 m\u00e8tres carr\u00e9s, tandis qu\u2019Orchestra en occupe 358. \u00c0 Li\u00e8ge, King Jouet vise jusqu\u2019\u00e0 40 000 transactions en caisse par an et souhaite faire de ce point de vente l\u2019un de ses huit magasins les plus performants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe consid\u00e8re en outre ce concept comme un mod\u00e8le potentiel pour une expansion future en Belgique. \u00ab En r\u00e9unissant pour la premi\u00e8re fois en Belgique, dans un centre-ville, les univers compl\u00e9mentaires de King Jouet et d\u2019Orchestra, nous franchissons une nouvelle \u00e9tape dans notre strat\u00e9gie visant \u00e0 proposer une offre plus compl\u00e8te aux familles \u00bb, d\u00e9clare Samuel Landemaine, directeur de King Jouet Belux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet et Orchestra collaborent depuis un certain temps d\u00e9j\u00e0. \u00c0 Zaventem, King Jouet exploite un \u00ab shop-in-shop \u00bb au sein d\u2019un magasin Orchestra, tandis que cette combinaison existe d\u00e9j\u00e0 dans plusieurs villes en France. Li\u00e8ge constitue la premi\u00e8re version urbaine enti\u00e8rement int\u00e9gr\u00e9e en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retour vers les centres-villes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce magasin, King Jouet opte r\u00e9solument pour le centre-ville, en plus de ses emplacements traditionnels en p\u00e9riph\u00e9rie. Le d\u00e9taillant souligne notamment l\u2019arriv\u00e9e de nouvelles cha\u00eenes de magasins \u00e0 Li\u00e8ge et l\u2019attrait attendu du centre-ville r\u00e9nov\u00e9 apr\u00e8s les travaux du tramway.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet souhaite s\u2019adresser aussi bien aux familles qu\u2019aux \u00ab kidults \u00bb : ces adolescents et adultes qui ach\u00e8tent des jouets, des objets de collection et des produits sous licence. Outre les jouets classiques, les kits de construction, les cartes \u00e0 collectionner et les figurines b\u00e9n\u00e9ficient donc d\u2019un espace suppl\u00e9mentaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">King Jouet compte d\u00e9sormais 21 magasins et un \u00ab shop-in-shop \u00bb en Belgique. King Jouet Belux emploie environ 150 collaborateurs, dont 120 en Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de jouets King Jouet ouvre un magasin dans le centre-ville de Li\u00e8ge en collaboration avec la marque de mode pour enfants Orchestra. Ce concept int\u00e9gr\u00e9 est une premi\u00e8re en Belgique et vise \u00e0 soutenir l&rsquo;expansion de King Jouet dans les centres-villes.<\/p>\n","protected":false},"author":5,"featured_media":156503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,19,20],"tags":[],"people":[],"extra":[43],"company":[892,1482],"topic":[340,310],"region":[932],"class_list":["post-156502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-schoonheid-verzorging","category-vrije-tijd","extra-plus","company-king-jouet","company-orchestra-premaman","topic-concept-de-magasin","topic-ouverture-de-magasin","region-liege"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>King Jouet et Orchestra testent un concept urbain partag\u00e9 \u00e0 Li\u00e8ge - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-et-orchestra-testent-conjointement-un-concept-urbain-a-liege\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King Jouet et Orchestra testent un concept urbain partag\u00e9 \u00e0 Li\u00e8ge - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de jouets King Jouet ouvre un magasin dans le centre-ville de Li\u00e8ge en collaboration avec la marque de mode pour enfants Orchestra. 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