{"id":156523,"date":"2026-10-07T11:01:39","date_gmt":"2026-10-07T09:01:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156523"},"modified":"2026-10-07T11:01:41","modified_gmt":"2026-10-07T09:01:41","slug":"la-tendance-aux-proteines-profite-aux-ventes-doeufs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-tendance-aux-proteines-profite-aux-ventes-doeufs\/","title":{"rendered":"La tendance prot\u00e9in\u00e9e dope les ventes d\u2019\u0153ufs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;engouement pour les prot\u00e9ines donne un coup de fouet aux ventes d&rsquo;\u0153ufs. C&rsquo;est en tout cas ce qu&rsquo;affirme <strong>Delhaize<\/strong>, qui enregistre une hausse annuelle d&rsquo;environ 15 % de ses ventes d&rsquo;\u0153ufs. Depuis le d\u00e9but de l&rsquo;ann\u00e9e, la cha\u00eene de supermarch\u00e9s en a d\u00e9j\u00e0 \u00e9coul\u00e9 plus de 100 millions. M\u00eame le traditionnel creux estival semble avoir disparu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du brunch de P\u00e2ques \u00e0 un produit de base quotidien<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis le d\u00e9but de l\u2019ann\u00e9e 2026, Delhaize a vendu plus de 100 millions d\u2019\u0153ufs, r\u00e9partis dans plus de 10 millions d\u2019emballages. La cat\u00e9gorie conna\u00eet ainsi une nouvelle forte croissance : en moyenne, les ventes d\u2019\u0153ufs chez ce d\u00e9taillant augmentent d\u2019environ 15 % par an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Delhaize, cette cat\u00e9gorie b\u00e9n\u00e9ficie de l\u2019int\u00e9r\u00eat croissant pour les aliments riches en prot\u00e9ines. Les prot\u00e9ines ne s\u2019adressent plus uniquement aux sportifs, mais s\u2019int\u00e8grent de plus en plus souvent dans les choix alimentaires quotidiens des consommateurs. Les \u0153ufs s\u2019inscrivent parfaitement dans cette tendance en tant que source de prot\u00e9ines abordable et facile \u00e0 pr\u00e9parer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La tendance aux prot\u00e9ines est de plus en plus visible dans le panier d\u2019achat \u00bb, explique Mieke Vandevoorde, responsable de la gestion des cat\u00e9gories produits laitiers chez Delhaize. \u00ab Alors qu\u2019auparavant, les ventes d\u2019\u0153ufs connaissaient surtout des pics \u00e0 des moments pr\u00e9cis comme P\u00e2ques, nous constatons aujourd\u2019hui une consommation beaucoup plus r\u00e9guli\u00e8re tout au long de l\u2019ann\u00e9e. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Journ\u00e9e mondiale de l\u2019\u0153uf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le profil saisonnier \u00e9volue \u00e9galement. Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Delhaize constate que le traditionnel creux estival s\u2019att\u00e9nue. La chaleur, les vacances et la diminution des repas pr\u00e9par\u00e9s \u00e0 la maison pesaient autrefois davantage sur les ventes, mais l\u2019\u00e9cart par rapport au reste de l\u2019ann\u00e9e s\u2019amenuise. \u00ab Les consommateurs appr\u00e9cient les \u0153ufs car ils allient valeur nutritionnelle, facilit\u00e9 d\u2019utilisation et prix abordable. Cette combinaison fait des \u0153ufs un produit de base de plus en plus pr\u00e9sent au quotidien dans la cuisine \u00bb, explique Mme Vandevoorde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delhaize publie ces chiffres \u00e0 l\u2019occasion de la trenti\u00e8me \u00e9dition de la Journ\u00e9e mondiale de l\u2019\u0153uf, le 9 octobre. Cette ann\u00e9e, celle-ci est plac\u00e9e sous le th\u00e8me \u00ab Protein that Powers and Protects \u00bb (Des prot\u00e9ines qui donnent de l\u2019\u00e9nergie et prot\u00e8gent), \u00e0 travers lequel le secteur met davantage en avant le r\u00f4le des \u0153ufs en tant que source naturelle de prot\u00e9ines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;engouement pour les prot\u00e9ines donne un coup de fouet aux ventes d&rsquo;\u0153ufs. C&rsquo;est du moins ce qu&rsquo;affirme Delhaize, qui enregistre une hausse annuelle d&rsquo;environ 15 % de ses ventes d&rsquo;\u0153ufs. Depuis le d\u00e9but de l&rsquo;ann\u00e9e, la cha\u00eene de supermarch\u00e9s en a d\u00e9j\u00e0 vendu plus de 100 millions. M\u00eame le traditionnel ralentissement estival semble avoir disparu.<\/p>\n","protected":false},"author":5,"featured_media":156524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[196],"topic":[386],"region":[226],"class_list":["post-156523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-delhaize","topic-fmcg","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tendance prot\u00e9in\u00e9e dope les ventes d\u2019\u0153ufs - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-tendance-aux-proteines-profite-aux-ventes-doeufs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tendance prot\u00e9in\u00e9e dope les ventes d\u2019\u0153ufs - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L&#039;engouement pour les prot\u00e9ines donne un coup de fouet aux ventes d&#039;\u0153ufs. 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