{"id":156529,"date":"2026-10-07T12:12:36","date_gmt":"2026-10-07T10:12:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156529"},"modified":"2026-10-07T12:12:38","modified_gmt":"2026-10-07T10:12:38","slug":"aldi-narrive-pas-a-ecouler-ses-reproductions-de-la-princesse-delphine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-narrive-pas-a-ecouler-ses-reproductions-de-la-princesse-delphine\/","title":{"rendered":"Aldi peine \u00e0 \u00e9couler ses reproductions de l’oeuvre de la princesse Delphine"},"content":{"rendered":"\n

L’op\u00e9ration artistique d’Aldi <\/strong>avec la princesse Delphine ne semble pas, pour l’instant, r\u00e9it\u00e9rer le succ\u00e8s rencontr\u00e9 avec Koen Vanmechelen. Plus d’une semaine apr\u00e8s son lancement, les reproductions sont encore largement disponibles dans certains magasins.<\/p>\n\n\n\n

Pol\u00e9mique autour du mot \u00ab art \u00bb<\/h2>\n\n\n\n

Depuis fin septembre, Aldi vend des reproductions d\u2019une \u0153uvre de la princesse Delphine<\/a> au prix de 24,99 euros, dont les b\u00e9n\u00e9fices sont revers\u00e9s \u00e0 une \u0153uvre caritative. Cette initiative a toutefois imm\u00e9diatement suscit\u00e9 la pol\u00e9mique, la princesse s\u2019\u00e9tant ouvertement oppos\u00e9e \u00e0 la mani\u00e8re dont la cha\u00eene de supermarch\u00e9s pr\u00e9sentait les \u0153uvres dans son prospectus.<\/p>\n\n\n\n

Le supermarch\u00e9 a d\u00e9crit cette offre comme \u00ab une \u0153uvre exclusive \u00bb. Delphine a r\u00e9agi vivement sur Instagram : \u00ab Je suis tr\u00e8s en col\u00e8re. \u00bb Elle a \u00e9galement jug\u00e9 trompeuse la formulation \u00ab Aldi vend des \u0153uvres d\u2019art de la princesse Delphine \u00bb. \u00ab C\u2019est inexact et cela doit \u00eatre corrig\u00e9 imm\u00e9diatement<\/a>. Il s\u2019agit de productions non sign\u00e9es et non num\u00e9rot\u00e9es, pas d\u2019\u0153uvres d\u2019art. \u00bb<\/p>\n\n\n\n

Malgr\u00e9 la vaste couverture m\u00e9diatique qui en a r\u00e9sult\u00e9, les ventes sont, selon le Nieuwsblad, plut\u00f4t mitig\u00e9es. Le discounter ne communique pas de chiffres de vente concrets ni d\u2019informations sur les stocks restants, mais selon le journal, les rayons sont encore pleins dans certaines succursales. Cela contraste fortement avec une pr\u00e9c\u00e9dente op\u00e9ration artistique : il y a deux ans, Aldi avait \u00e9coul\u00e9 10 000 \u0153uvres de l\u2019artiste Koen Vanmechelen<\/a> en une seule journ\u00e9e.<\/p>\n\n\n\n

Selon Aldi, les diff\u00e9rences r\u00e9gionales sont importantes. \u00ab Nous constatons que le succ\u00e8s est plus marqu\u00e9 en Flandre orientale et occidentale<\/a>, notamment dans la r\u00e9gion de Gand et sur la c\u00f4te, que dans d\u2019autres parties du pays \u00bb, explique un porte-parole. Au d\u00e9but, Aldi avait impos\u00e9 une limite d\u2019une reproduction par client, mais cette restriction s\u2019est av\u00e9r\u00e9e peu pertinente. \u00ab Afin de donner aux clients le plus de chances possible d\u2019acheter une reproduction, nous continuons \u00e0 les proposer \u00e0 la vente \u00bb, pr\u00e9cise la cha\u00eene de supermarch\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’op\u00e9ration artistique d’Aldi avec la princesse Delphine ne semble pas, pour l’instant, r\u00e9it\u00e9rer le succ\u00e8s rencontr\u00e9 avec Koen Vanmechelen. Plus d’une semaine apr\u00e8s son lancement, les reproductions sont encore largement disponibles dans certains magasins.<\/p>\n","protected":false},"author":5,"featured_media":155658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[203],"topic":[488],"region":[226],"class_list":["post-156529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","topic-marketing","region-belgique"],"acf":[],"yoast_head":"\nAldi peine \u00e0 \u00e9couler ses reproductions de l'oeuvre de la princesse Delphine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-narrive-pas-a-ecouler-ses-reproductions-de-la-princesse-delphine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi peine \u00e0 \u00e9couler ses reproductions de l'oeuvre de la princesse Delphine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L'op\u00e9ration artistique d'Aldi avec la princesse Delphine ne semble pas, pour l'instant, r\u00e9it\u00e9rer le succ\u00e8s rencontr\u00e9 avec Koen Vanmechelen. 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