{"id":156575,"date":"2026-10-08T10:31:20","date_gmt":"2026-10-08T08:31:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156575"},"modified":"2026-10-08T10:31:22","modified_gmt":"2026-10-08T08:31:22","slug":"nestle-conclut-le-plus-grand-partenariat-de-marque-de-son-histoire-avec-la-nba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestle-conclut-le-plus-grand-partenariat-de-marque-de-son-histoire-avec-la-nba\/","title":{"rendered":"Nestl\u00e9 conclut le plus grand partenariat de marque de son histoire avec la NBA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nestl\u00e9 <\/strong>associe ses marques Milo, Nescau et Nesquik \u00e0 la NBA \u00e0 l&rsquo;\u00e9chelle mondiale. \u00c0 compter de 2027, cet accord pluriannuel s&rsquo;appliquera \u00e0 21 march\u00e9s r\u00e9partis sur quatre continents, ce qui en fait le plus grand partenariat international de l&rsquo;histoire du groupe. Ainsi, Nestl\u00e9 souhaite toucher les fans de basket-ball et inciter davantage de jeunes \u00e0 pratiquer ce sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le basket-ball comme levier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les boissons chocolat\u00e9es Milo, Nescau et Nesquik deviendront toutes les trois des partenaires officiels de la National Basketball Association. Ce partenariat s\u2019inscrit dans la strat\u00e9gie de Nestl\u00e9 visant \u00e0 travailler avec un nombre r\u00e9duit de plateformes marketing mondiales, mais d\u2019une plus grande envergure. Nestl\u00e9 souhaite \u00e9galement s\u2019adresser \u00e0 des consommateurs plus jeunes en s\u2019appuyant sur des int\u00e9r\u00eats et des exp\u00e9riences partag\u00e9s qui vont au-del\u00e0 de la publicit\u00e9 classique. Le sport s\u2019inscrit parfaitement dans cette d\u00e9marche, car les trois marques sont depuis longtemps associ\u00e9es \u00e0 l\u2019activit\u00e9 physique et \u00e0 la jeunesse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Des programmes sportifs de Milo et Nescau aux partenariats et initiatives avec des athl\u00e8tes de Nesquik : nous avons constat\u00e9 \u00e0 quel point le sport peut dynamiser les gens, renforcer leur confiance en eux et favoriser l\u2019adoption d\u2019habitudes saines. En collaboration avec la NBA, nous allons exploiter la puissance du basket-ball pour entrer en contact avec les consommateurs \u00e0 grande \u00e9chelle, cr\u00e9er des exp\u00e9riences pertinentes au niveau local et inspirer davantage de jeunes et de familles \u00e0 devenir actifs et \u00e0 profiter de ce sport \u00bb, d\u00e9clare Liberato Milo, vice-pr\u00e9sident senior et directeur de l\u2019unit\u00e9 strat\u00e9gique Confectionery &amp; Snacking chez Nestl\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce partenariat comprend \u00e9galement des op\u00e9rations commerciales et des exp\u00e9riences destin\u00e9es aux fans sur les march\u00e9s locaux. Les emballages arboreront l\u2019image de marque de la NBA et les consommateurs auront la possibilit\u00e9 de gagner des billets pour des matchs de la NBA, des produits d\u00e9riv\u00e9s et d\u2019autres prix. Pour la NBA, la notori\u00e9t\u00e9 mondiale de Nestl\u00e9 constitue en effet un moyen de promouvoir la ligue en dehors de l\u2019Am\u00e9rique du Nord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 associe ses marques Milo, Nescau et Nesquik \u00e0 la NBA \u00e0 l&rsquo;\u00e9chelle mondiale. \u00c0 compter de 2027, cet accord pluriannuel s&rsquo;appliquera \u00e0 21 march\u00e9s r\u00e9partis sur quatre continents, ce qui en fait le plus grand partenariat international de l&rsquo;histoire du groupe.<\/p>\n","protected":false},"author":10,"featured_media":156576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1909,1112],"people":[],"extra":[],"company":[319],"topic":[488],"region":[],"class_list":["post-156575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-reclame","tag-samenwerking","company-nestle","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 conclut le plus grand partenariat de marque de son histoire avec la NBA - 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