{"id":156599,"date":"2026-10-08T11:41:55","date_gmt":"2026-10-08T09:41:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156599"},"modified":"2026-10-08T12:45:03","modified_gmt":"2026-10-08T10:45:03","slug":"broeklin-recrute-neuhaus-xandres-et-jimmyz-burgers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/broeklin-recrute-neuhaus-xandres-et-jimmyz-burgers\/","title":{"rendered":"Mode, chocolat et burgers : Broeklin d\u00e9voile ses nouvelles enseignes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(mis \u00e0 jour) <strong>Broeklin Brussels<\/strong> annonce ses premiers locataires. Apr\u00e8s <strong>Celio<\/strong>, <strong>Caroline Biss<\/strong>, <strong>Neuhaus<\/strong>, <strong>Xandres <\/strong>et <strong>Jimmyz Burgers<\/strong> confirment \u00e0 leur tour leur installation dans ce projet commercial \u00e0 Machelen. Entre-temps, les travaux de construction ont \u00e9galement commenc\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des pralines aux hamburgers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;offre commerciale de Broeklin Brussels commence \u00e0 prendre forme. La marque de chocolat Neuhaus, les marques de mode belges Xandres et Caroline Biss, ainsi que le concept de restauration Jimmyz Burgers ont annonc\u00e9 l&rsquo;ouverture d&rsquo;un \u00e9tablissement dans l&rsquo;ancien projet Uplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Xandres, il s\u2019agit d\u2019un nouveau magasin phare exceptionnel en Belgique. La marque de mode belge existe depuis plus de 55 ans et est en pleine expansion internationale. Au cours de l\u2019exercice 2025-2026, ce sont surtout les Pays-Bas qui ont tir\u00e9 la croissance, avec une hausse du chiffre d\u2019affaires de 27 %, et apr\u00e8s les Pays-Bas, l\u2019entreprise vise d\u00e9sormais l\u2019Allemagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neuhaus opte \u00e9galement pour Broeklin. Le chocolatier belge, qui produit toujours ses pralines \u00e0 Vlezenbeek, devrait y jouer un r\u00f4le majeur dans l\u2019offre de cadeaux. Jimmyz Burgers, quant \u00e0 lui, vient compl\u00e9ter le mix avec la restauration. La cha\u00eene belge de hamburgers, qui compte d\u00e9j\u00e0 des \u00e9tablissements notamment \u00e0 Anvers, Knokke et Gand, franchit une nouvelle \u00e9tape d\u2019expansion avec Broeklin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Celio a ouvert la voie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celio, qui compte plus de 1 000 magasins \u00e0 travers le monde, a \u00e9t\u00e9 le premier d\u00e9taillant \u00e0 confirmer officiellement son arriv\u00e9e. Broeklin Brussels avait alors d\u00e9j\u00e0 annonc\u00e9 que d\u2019autres enseignes issues des secteurs de la mode, de la restauration et du lifestyle suivraient progressivement. Le promoteur Bart Verhaeghe vise une ouverture \u00e0 l\u2019automne 2029.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre-temps, les travaux de construction ont \u00e9galement commenc\u00e9. Lisa Verhaeghe, en tant que PDG, prend la direction quotidienne \u00e0 la place de Jan Van Lancker, qui reste actionnaire. Bart Verhaeghe conserve la pr\u00e9sidence. \u00ab Pendant des ann\u00e9es, tout a tourn\u00e9 autour des permis et des pr\u00e9paratifs. D\u00e9sormais, il s\u2019agit de construire une destination unique \u00bb, d\u00e9clare Van Lancker. \u00ab Toute notre organisation se concentre d\u00e9sormais sur la r\u00e9alisation de cette destination unique. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broeklin Brussels annonce ses premiers locataires. Apr\u00e8s Celio, Caroline Biss, Neuhaus, Xandres et Jimmyz Burgers confirment \u00e0 leur tour leur installation dans ce projet commercial \u00e0 Machelen. Entre-temps, les travaux de construction ont \u00e9galement commenc\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":156600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[1050,980,383],"topic":[310],"region":[413],"class_list":["post-156599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-broeklin","company-neuhaus","company-xandres","topic-ouverture-de-magasin","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mode, chocolat et burgers : Broeklin d\u00e9voile ses nouvelles enseignes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/broeklin-recrute-neuhaus-xandres-et-jimmyz-burgers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mode, chocolat et burgers : Broeklin d\u00e9voile ses nouvelles enseignes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Broeklin Brussels annonce ses premiers locataires. 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