{"id":15679,"date":"2016-12-01T10:03:09","date_gmt":"2016-12-01T10:03:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bio-planet-debarque-enfin-a-bruxelles-2\/"},"modified":"2016-12-01T10:03:09","modified_gmt":"2016-12-01T10:03:09","slug":"bio-planet-debarque-enfin-a-bruxelles-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bio-planet-debarque-enfin-a-bruxelles-2\/","title":{"rendered":"Bio-Planet d\u00e9barque (enfin) \u00e0 Bruxelles"},"content":{"rendered":"<p>Quinze ans apr\u00e8s son lancement, <strong>Bio-Planet <\/strong>ouvre \u2018enfin\u2019 son premier point de vente \u00e0 Bruxelles, le 23\u00e8me au total. La filiale de <strong>Colruyt <\/strong>s\u2019est install\u00e9e \u00e0 proximit\u00e9 de la gare d&rsquo;Uccle-Calevoet.<\/p>\n<p><!--break--><\/p>\n<h2>Le march\u00e9 bio en croissance de 18%<\/h2>\n<p>L\u2019arriv\u00e9e tardive de Bio-Planet \u00e0 Bruxelles \u00ab s\u2019explique par la difficult\u00e9 de trouver un endroit appropri\u00e9 \u00e0 Bruxelles :\u00a0 un Bio-Planet est quasiment aussi grand qu\u2019un supermarch\u00e9 et n\u00e9cessite au moins 55 places de parking \u00bb, pr\u00e9cise le manager Jo Ghilain dans le journal L\u2019Echo.<\/p>\n<p>\nLe nouveau Bio-Planet aura \u00e0 faire face \u00e0 une s\u00e9rieuse concurrence d\u2019autres commerces bios dans la r\u00e9gion bruxelloise, mais cela ne semble pas inqui\u00e9ter Jo Ghilain : \u00ab Le march\u00e9 est en pleine croissance, la demande de produits bios est \u00e9norme. \u00bb L\u2019an dernier le march\u00e9 bio a connu une croissance de pas moins de 18% et Bio-Planet avec ses 6.500 r\u00e9f\u00e9rences sur 650m\u00b2 entend bien s\u2019accaparer une part du g\u00e2teau.<\/p>\n<h2>\nIl y a encore place pour 30 points de vente<\/h2>\n<p>Durant son exercice d\u00e9cal\u00e9 2015-2016 Colruyt a ouvert six nouveaux Bio-Planet, ce qui repr\u00e9sente une hausse du chiffre d\u2019affaires de 23% (donc une croissance plus \u00e9lev\u00e9e que le march\u00e9) \u00e0 98 millions d\u2019euros. Quinze autres ouvertures sont pr\u00e9vues d\u2019ici 2018. Le CEO Jef Colruyt estime qu\u2019il y a encore place pour une trentaine de nouveaux supermarch\u00e9s bios.<\/p>\n<p>\nPourtant le concept bio de Colruyt Group n\u2019est toujours pas rentable : l\u2019exercice pr\u00e9c\u00e9dent l\u2019enseigne a subi une perte nette de 2,5 millions d\u2019euros. \u00ab C\u2019est la cons\u00e9quence de nos investissements dans le d\u00e9veloppement de notre r\u00e9seau de magasins et dans la construction d\u2019un nouveau centre logistique \u00bb, explique le CFO Marc Hofman dans L\u2019Echo : \u00ab Etant donn\u00e9 que nous continuons d\u2019investir dans Bio-Planet, il est possible que nous cl\u00f4turions cet exercice dans le rouge. Mais au niveau des marges il n\u2019y a aucun probl\u00e8me. \u00bb<\/p>\n<p>\nA partir d\u2019avril la <strong>\u2018Colruyt Group Academy\u2019 <\/strong>s\u2019installera \u00e0 l\u2019\u00e9tage sup\u00e9rieur du m\u00eame b\u00e2timent \u00e0 Uccle. Il s\u2019agit de la neuvi\u00e8me \u2018\u00e9cole Colruyt\u2019, o\u00f9 le retailer organise des workshops autour de th\u00e8mes tels que bien-\u00eatre et d\u00e9tente, boire et manger ou encore maison et jardin.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quinze ans apr\u00e8s son lancement, Bio-Planet ouvre \u2018enfin\u2019 son premier point de vente \u00e0 Bruxelles, le 23\u00e8me au total. La filiale de Colruyt s\u2019est install\u00e9e \u00e0 proximit\u00e9 de la gare d&rsquo;Uccle-Calevoet. Le march\u00e9 bio en croissance de 18% L\u2019arriv\u00e9e tardive de Bio-Planet \u00e0 Bruxelles \u00ab s\u2019explique par la difficult\u00e9 de trouver un endroit appropri\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bio-Planet d\u00e9barque (enfin) \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Quinze ans apr\u00e8s son lancement, 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