{"id":156803,"date":"2026-10-12T15:05:07","date_gmt":"2026-10-12T13:05:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156803"},"modified":"2026-10-12T15:05:09","modified_gmt":"2026-10-12T13:05:09","slug":"ava-lance-pour-la-premiere-fois-un-programme-de-fidelite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/ava-lance-pour-la-premiere-fois-un-programme-de-fidelite\/","title":{"rendered":"AVA lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AVA <\/strong>lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9 en Belgique et au Luxembourg. Avec \u00ab AVA Moments \u00bb, le d\u00e9taillant souhaite non seulement encourager les achats r\u00e9p\u00e9t\u00e9s, mais aussi personnaliser davantage son marketing et ses offres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une communication plus cibl\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La cha\u00eene belge sp\u00e9cialis\u00e9e dans les articles de bureau, de loisirs et de f\u00eate lance \u00ab AVA Moments \u00bb \u00e0 l\u2019occasion de son 70e anniversaire. Ce d\u00e9ploiement fait suite \u00e0 une phase de test dans les magasins de Bruges, Saint-Nicolas et Tournai. Le programme est d\u00e9sormais disponible dans l\u2019ensemble des 53 magasins ainsi qu\u2019en ligne. Les clients re\u00e7oivent vingt points en une seule fois lors de la cr\u00e9ation d\u2019un compte ou d\u2019un nouvel achat. Par la suite, chaque euro d\u00e9pens\u00e9 rapporte un point. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVA r\u00e9compense \u00e9galement les clients lorsqu\u2019ils partagent des informations suppl\u00e9mentaires, telles que leurs coordonn\u00e9es ou des renseignements sur leur situation familiale. \u00ab Mieux nous les connaissons, mieux nous pouvons leur proposer des offres cibl\u00e9es ou leur donner de l\u2019inspiration. Personne n\u2019a envie de recevoir des e-mails superflus ou des bons d\u2019achat dont on ne sait que faire ; nous devons donc adopter une approche marketing intelligente et sur mesure \u00bb, explique le co-PDG Koen Van Weddingen. Notamment \u00e0 l\u2019occasion d\u2019\u00e9v\u00e9nements tels que les mariages, les naissances, les communions, les f\u00eates de printemps et les anniversaires qu\u2019AVA voit des opportunit\u00e9s d\u2019aborder ses clients de mani\u00e8re plus cibl\u00e9e avec des produits, des id\u00e9es et des promotions pertinents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la r\u00e9duction \u00e0 l\u2019exp\u00e9rience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019instant, les participants peuvent \u00e9changer 250 points contre un ch\u00e8que-cadeau de 5 euros. Par ailleurs, AVA propose des produits gratuits, dont la gamme change tous les deux mois. \u00c0 terme, le d\u00e9taillant souhaite \u00e9largir le programme avec des r\u00e9compenses moins directement li\u00e9es aux r\u00e9ductions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous \u00e9tudions la possibilit\u00e9 de permettre, \u00e0 terme, d\u2019\u00e9changer les points contre des r\u00e9compenses ax\u00e9es sur l\u2019exp\u00e9rience \u00bb, explique Kiana Nuyttens, responsable du e-commerce, du CRM et de la fid\u00e9lisation chez AVA. Elle cite comme exemples des ateliers exclusifs et la possibilit\u00e9 de pr\u00e9commander des collections sp\u00e9ciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AVA positionne clairement son programme de fid\u00e9lit\u00e9 comme un \u00e9l\u00e9ment \u00e0 part enti\u00e8re de sa strat\u00e9gie num\u00e9rique. Dans cette optique, l\u2019enseigne souhaite estomper autant que possible la fronti\u00e8re entre la boutique en ligne et les magasins physiques. \u00ab Que vous achetiez en ligne ou dans l\u2019un de nos 53 magasins, que vous soyez un client existant ou un nouveau client, nous voulons que tous nos clients puissent profiter de ces avantages \u00bb, explique Van Weddingen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVA lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9 en Belgique et au Luxembourg. Avec \u00ab AVA Moments \u00bb, l&rsquo;enseigne souhaite non seulement encourager les achats r\u00e9p\u00e9t\u00e9s, mais aussi personnaliser davantage son marketing et ses offres.<\/p>\n","protected":false},"author":5,"featured_media":156804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[655],"topic":[488],"region":[226],"class_list":["post-156803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-ava","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/ava-lance-pour-la-premiere-fois-un-programme-de-fidelite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVA lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"AVA lance pour la premi\u00e8re fois un programme de fid\u00e9lit\u00e9 en Belgique et au Luxembourg. 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