{"id":156829,"date":"2026-10-12T16:42:21","date_gmt":"2026-10-12T14:42:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156829"},"modified":"2026-10-12T16:42:22","modified_gmt":"2026-10-12T14:42:22","slug":"mars-investit-85-millions-deuros-dans-ses-usines-allemandes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-investit-85-millions-deuros-dans-ses-usines-allemandes\/","title":{"rendered":"Mars investit 85 millions d&rsquo;euros dans ses usines allemandes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le g\u00e9ant des produits de grande consommation <strong>Mars<\/strong> va consacrer environ 85 millions d&rsquo;euros \u00e0 ses activit\u00e9s en Allemagne d&rsquo;ici fin 2027. L&rsquo;entreprise souhaite y am\u00e9liorer ses processus de production, renforcer sa comp\u00e9titivit\u00e9 et miser sur l&rsquo;innovation technologique. Entre 2021 et 2025, le groupe y avait d\u00e9j\u00e0 consacr\u00e9 150 millions d&rsquo;euros d&rsquo;investissements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">44 millions pour Balisto et Twix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L\u2019Allemagne est un march\u00e9 important et un pilier industriel pour Mars en Europe \u00bb, d\u00e9clare Carsten Simon, directeur g\u00e9n\u00e9ral de Mars Wrigley DACH, au magazine ESM. \u00ab Gr\u00e2ce \u00e0 ces investissements, <a href=\"https:\/\/www.esmmagazine.com\/a-brands\/mars-to-invest-e85m-in-strengthening-german-production-sites-323442\">nous renfor\u00e7ons la viabilit\u00e9<\/a> \u00e0 long terme de nos sites, nous adoptons des technologies de pointe et nous garantissons en m\u00eame temps la production fiable de marques populaires dans le monde entier, qui font partie de la vie des gens ici depuis des g\u00e9n\u00e9rations. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une part importante du budget est consacr\u00e9e \u00e0 l\u2019usine de Viersen, en Rh\u00e9nanie-du-Nord-Westphalie. Ce site produit du chocolat, des biscuits et des barres depuis 1979 ; il fabrique aujourd\u2019hui environ dix millions de produits chocolat\u00e9s par jour et est le seul site de production mondial de <strong>Balisto<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 2022 et 2026, Mars a d\u00e9j\u00e0 investi environ 60 millions d\u2019euros \u00e0 Viersen pour moderniser la production et augmenter la capacit\u00e9. L\u2019entreprise y a install\u00e9 une ligne de conditionnement suppl\u00e9mentaire afin de r\u00e9pondre \u00e0<strong> <\/strong>la demande accrue de <strong>Twix<\/strong>, ce qui repr\u00e9sente une production suppl\u00e9mentaire d\u2019environ 3 500 tonnes par an. D\u2019ici fin 2027, Mars pr\u00e9voit d\u2019investir 44 millions d\u2019euros suppl\u00e9mentaires dans le renforcement de la s\u00e9curit\u00e9 et de l\u2019automatisation, dans la formation des collaborateurs et dans la pr\u00e9paration aux futures r\u00e9glementations europ\u00e9ennes en mati\u00e8re d\u2019emballage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sheba b\u00e9n\u00e9ficie \u00e9galement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mars pr\u00e9voit par ailleurs des investissements dans son usine d\u2019aliments pour animaux situ\u00e9e \u00e0 Verden, en Basse-Saxe. Ouverte en 1959, cette usine produit des marques telles que <strong>Whiskas<\/strong>, <strong>Sheba<\/strong> et <strong>C\u00e9sar <\/strong>et fait \u00e9galement office de centre de recherche mondial d\u00e9di\u00e9 aux aliments humides pour animaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2021, Mars a investi environ 59 millions d\u2019euros dans les infrastructures de sa division allemande d\u00e9di\u00e9e \u00e0 l\u2019alimentation animale. \u00c0 Verden, l\u2019entreprise a notamment mis en place une zone de r\u00e9ception des marchandises, un silo et de nouveaux locaux administratifs. D\u2019ici fin 2027, l\u2019entreprise pr\u00e9voit d\u2019y investir 18 millions d\u2019euros suppl\u00e9mentaires pour l\u2019acquisition de nouvelles machines et de nouveaux \u00e9quipements destin\u00e9s \u00e0 la production des multipacks Sheba. \u00c0 cela s\u2019ajoutent environ 6 millions d\u2019euros pour une nouvelle ligne de conditionnement de sachets sur le m\u00eame site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant des produits de grande consommation Mars va consacrer environ 85 millions d&rsquo;euros \u00e0 ses activit\u00e9s en Allemagne d&rsquo;ici fin 2027. L&rsquo;entreprise souhaite y am\u00e9liorer ses processus de production, renforcer sa comp\u00e9titivit\u00e9 et miser sur l&rsquo;innovation technologique. Entre 2021 et 2025, le groupe y avait d\u00e9j\u00e0 consacr\u00e9 150 millions d&rsquo;euros d&rsquo;investissements.<\/p>\n","protected":false},"author":10,"featured_media":156830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[597,851],"people":[],"extra":[43],"company":[564],"topic":[242,386],"region":[470],"class_list":["post-156829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-chocolade","tag-dierenvoeding","extra-plus","company-mars","topic-chaine-dapprovisionnement","topic-fmcg","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars investit 85 millions d&#039;euros dans ses usines allemandes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-investit-85-millions-deuros-dans-ses-usines-allemandes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mars investit 85 millions d&#039;euros dans ses usines allemandes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant des produits de grande consommation Mars va consacrer environ 85 millions d&#039;euros \u00e0 ses activit\u00e9s en Allemagne d&#039;ici fin 2027. L&#039;entreprise souhaite y am\u00e9liorer ses processus de production, renforcer sa comp\u00e9titivit\u00e9 et miser sur l&#039;innovation technologique. 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