{"id":156938,"date":"2026-10-13T16:29:43","date_gmt":"2026-10-13T14:29:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156938"},"modified":"2026-10-13T16:30:45","modified_gmt":"2026-10-13T14:30:45","slug":"tech-for-retail-2026-au-coeur-des-transformations-du-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tech-for-retail-2026-au-coeur-des-transformations-du-retail\/","title":{"rendered":"Tech for Retail 2026 : au c\u0153ur des transformations du retail"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>(Publireportage) <\/em>Les 30 novembre et 1er d\u00e9cembre, Tech for Retail revient \u00e0 Paris Expo Porte de Versailles. Pour sa 6e \u00e9dition, le rendez-vous r\u00e9unira l\u2019\u00e9cosyst\u00e8me du retail autour de plus de 420 exposants, dont plus de 75 startups et plus de 200 conf\u00e9rences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le retail entre dans une nouvelle phase. <em>Intelligence artificielle agentique, nouveaux usages des LLM, retail media, commerce unifi\u00e9, hyperpersonnalisation ou automatisation de la supply chain<\/em> : les technologies et les nouveaux usages se multiplient et font \u00e9voluer les pratiques du secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est pr\u00e9cis\u00e9ment autour de ces \u00e9volutions que <a href=\"https:\/\/www.techforretail.com\/fr\">Tech for Retail 2026<\/a> construira sa 6e \u00e9dition, les 30 novembre et 1er d\u00e9cembre \u00e0 Paris Expo Porte de Versailles. Pendant deux jours, enseignes, experts, startups et exposants se retrouveront pour explorer toutes les derni\u00e8res innovations du secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.techforretail.com\/fr\/content\/speakers-2026-tech-for-retail-le-salon-europeen-du-retail\">Des visions de dirigeants<\/a> et des retours d\u2019exp\u00e9rience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour donner de la profondeur \u00e0 ces enjeux, Tech for Retail r\u00e9unira \u00e9galement plusieurs dirigeants du commerce europ\u00e9en pour des keynotes d\u2019exceptions, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alexandre Bompard, Pr\u00e9sident-Directeur G\u00e9n\u00e9ral de <strong>Carrefour,<\/strong><\/li>\n\n\n\n<li>Nadine Graf, President Europe, UK &amp; Ireland &amp; Emerging Markets, <strong>The Est\u00e9e Lauder Companies<\/strong><\/li>\n\n\n\n<li>Delphine Viguier-Hovasse, Chief Innovation &amp; Prospective Officer et membre du Comit\u00e9 Ex\u00e9cutif de <strong>L\u2019Or\u00e9al Groupe,<\/strong><\/li>\n\n\n\n<li>Sylvain Munnier, Directeur G\u00e9n\u00e9ral France &amp; Ib\u00e9ria de <strong>Lego<\/strong><\/li>\n\n\n\n<li>Mikko K\u00e4rkk\u00e4inen, Co-fondateur et CEO de <strong>RELEX Solutions<\/strong><\/li>\n\n\n\n<li>Jean Richard de Latour, Chief Executive Officer de <strong>Tom&amp;Co<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leurs prises de parole s&rsquo;inscrivent dans un <a href=\"https:\/\/www.techforretail.com\/fr\/content\/program\"><em>programme de plus de 200 conf\u00e9rences<\/em><\/a>, accessibles \u00e0 tous les visiteurs, pour d\u00e9crypter les grandes \u00e9volutions et les enjeux qui fa\u00e7onnent le retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des solutions pour r\u00e9pondre aux nouveaux enjeux du retail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le salon permet aux visiteurs de d\u00e9couvrir les solutions et technologies d\u00e9velopp\u00e9es pour r\u00e9pondre aux enjeux actuels du retail : connaissance et personnalisation client, performance commerciale, exp\u00e9rience en magasin, paiement, data, supply chain, retail media ou encore commerce unifi\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Village Startups apportera une autre perspective, avec plus de 75 jeunes entreprises r\u00e9unies autour de technologies et de nouveaux usages. V\u00e9ritable espace d\u2019\u00e9change et de d\u00e9couverte, le Village promet d\u2019\u00eatre particuli\u00e8rement dynamique, avec des startups de moins de 3 ans venues pr\u00e9senter leurs solutions et partager leur vision du retail. Une mani\u00e8re de d\u00e9couvrir de nouvelles approches et de rep\u00e9rer les innovations susceptibles de faire \u00e9voluer les pratiques du secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019IA passe de l\u2019exp\u00e9rimentation aux usages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les sujets qui traverseront cette \u00e9dition, l\u2019intelligence artificielle occupera une place toute particuli\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019IA agentique et les assistants autonomes, les nouveaux usages des LLM, le marketing \u00e0 l\u2019\u00e8re des agents intelligents ou encore l\u2019utilisation de l\u2019IA dans les achats et la n\u00e9gociation feront partie des sujets explor\u00e9s. Le programme s\u2019int\u00e9ressera \u00e9galement \u00e0 son impact sur l\u2019exp\u00e9rience client, les op\u00e9rations, la prise de d\u00e9cision et le magasin physique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019enjeu est d\u00e9sormais d&rsquo;identifier o\u00f9 et comment l\u2019IA peut cr\u00e9er de la valeur. Une probl\u00e9matique qui concerne tous les secteurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De l\u2019inspiration \u00e0 la d\u00e9couverte des solutions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tech for Retail mise \u00e9galement sur de nombreux formats pour proposer une exp\u00e9rience toujours plus enrichissante et personnalis\u00e9e aux visiteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.techforretail.com\/fr\/content\/retail-tours\"><strong>Les visites guid\u00e9es th\u00e9matiques<\/strong><\/a>proposent ainsi des parcours construits autour de probl\u00e9matiques pr\u00e9cises, tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le vendeur augment\u00e9 : Clienteling, IA copilote et mobilit\u00e9<\/li>\n\n\n\n<li>Agentic commerce &amp; GEO : Visible dans un monde sans clic<\/li>\n\n\n\n<li>Nouveaux revenus : retail media, services et seconde main<\/li>\n\n\n\n<li>Tour Retail &#8211; Magasin connect\u00e9 : retail media in-store, sobri\u00e9t\u00e9 et signal \u00e9motionnel<\/li>\n\n\n\n<li>Productivit\u00e9 des si\u00e8ges : agents IA, no-code et fonctions support<\/li>\n\n\n\n<li>Hyper-personnalisation omnicanale &amp; commerce unifi\u00e9<\/li>\n\n\n\n<li>Supply chain &amp; entrep\u00f4t augment\u00e9s : de l&rsquo;IA pr\u00e9dictive \u00e0 la robotique<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces parcours permettent de cibler les solutions les plus pertinentes en fonction des enjeux de chaque entreprise et de faciliter les \u00e9changes avec les exposants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des visites guid\u00e9es personnalis\u00e9es sont \u00e9galement propos\u00e9es aux grands groupes de retailers, avec des parcours construits autour de leurs enjeux et centres d\u2019int\u00e9r\u00eat, afin de faciliter les \u00e9changes et les rencontres avec les exposants. Au total, plus de 80 visites guid\u00e9es seront organis\u00e9es pendant les deux jours du salon, pour permettre aux participants d\u2019explorer directement les solutions et innovations qui les int\u00e9ressent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un lieu pour observer les \u00e9volutions du march\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 des exposants et des conf\u00e9rences, Tech for Retail propose \u00e9galement plusieurs animations pour favoriser les \u00e9changes et mettre en lumi\u00e8re les initiatives du secteur. Pitch Innovations, Awards, Podcast Corner ou encore les rendez-vous 1TO1 permettront aux visiteurs de d\u00e9couvrir de nouveaux projets, de partager des retours d\u2019exp\u00e9rience et d\u2019\u00e9changer directement avec les diff\u00e9rents acteurs du commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette dimension prend une nouvelle ampleur en 2026 avec l\u2019arriv\u00e9e de Tech for Retail au sein du groupe Easyfairs. Pr\u00e9sent dans plus de 200 \u00e9v\u00e9nements professionnels \u00e0 travers le monde, le groupe entend accompagner le d\u00e9veloppement international du salon et renforcer ses connexions avec les \u00e9cosyst\u00e8mes europ\u00e9ens de l\u2019innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rendez-vous les 30 novembre et 1er d\u00e9cembre 2026 \u00e0 Paris Expo Porte de Versailles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&rsquo;attendez plus et rejoignez-nous ! <a href=\"https:\/\/www.techforretail.com\/invitation\/retaildetail\/\">Je prends mon badge*<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Offre r\u00e9serv\u00e9e aux retailers, valeur du badge 440\u20acTTC<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les 30 novembre et 1er d\u00e9cembre, Tech for Retail revient \u00e0 Paris Expo Porte de Versailles. Pour sa 6e \u00e9dition, le rendez-vous r\u00e9unira l\u2019\u00e9cosyst\u00e8me du retail autour de plus de 420 exposants, dont plus de 75 startups et plus de 200 conf\u00e9rences.<\/p>\n","protected":false},"author":3,"featured_media":156939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[318],"region":[],"class_list":["post-156938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tech for Retail 2026 : au c\u0153ur des transformations du retail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les 30 novembre et 1er d\u00e9cembre, Tech for Retail revient \u00e0 Paris Expo Porte de Versailles. 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