{"id":156956,"date":"2026-10-14T09:38:31","date_gmt":"2026-10-14T07:38:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=156956"},"modified":"2026-10-14T09:38:32","modified_gmt":"2026-10-14T07:38:32","slug":"collectgo-surfe-sur-la-vague-de-lincident-cybernetique-chez-ahold-delhaize-avec-une-publicite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/collectgo-surfe-sur-la-vague-de-lincident-cybernetique-chez-ahold-delhaize-avec-une-publicite\/","title":{"rendered":"Collect&amp;Go revient sur le cyberincident chez Ahold Delhaize dans une publicit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les cyberincidents survenus chez <strong>Ahold Delhaize<\/strong> et dans les supermarch\u00e9s fran\u00e7ais ont inspir\u00e9 <strong>Collect&amp;Go<\/strong>: le service de courses en ligne de<strong> Colruyt<\/strong> <strong>Group<\/strong> fait allusion \u00e0 l&rsquo;actualit\u00e9 avec un clin d&rsquo;\u0153il et accueille ses nouveaux clients en leur offrant la livraison gratuite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Les avis \u00e9taient partag\u00e9s \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Quand \u00e7a part en cacahu\u00e8te \u00bb, peut-on lire sur l\u2019annonce publi\u00e9e mercredi matin par Collect&amp;Go dans les journaux belges. En n\u00e9erlandais, le slogan est \u201cVoor wanneer alles even in de soep draait\u201d. La publicit\u00e9 contient un code promotionnel permettant aux nouveaux clients de b\u00e9n\u00e9ficier d\u2019une livraison gratuite. Le distributeur surfe ainsi sur le chaos r\u00e9cent chez ses concurrents : l\u2019incident informatique chez Ahold Delhaize a en effet compl\u00e8tement paralys\u00e9 les commandes en ligne chez <strong>Albert Heijn<\/strong>. Chez <strong>Delhaize<\/strong>, le commerce en ligne fonctionne, mais avec un nombre limit\u00e9 de cr\u00e9neaux horaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Trop t\u00f4t ? Inappropri\u00e9 ? Nous en avons discut\u00e9 \u00bb, \u00e9crit Pieterjan Nuitten, directeur de Collect&amp;Go, sur LinkedIn. \u00ab Les avis \u00e9taient partag\u00e9s. Car qu\u2019une chose soit claire : personne ne prend \u00e0 la l\u00e9g\u00e8re l\u2019impact de telles attaques sur les collaborateurs, les clients et les entreprises. <strong>Jims<\/strong> en a \u00e9galement fait les frais r\u00e9cemment. Derri\u00e8re chaque panne, il y a des \u00e9quipes qui travaillent jour et nuit pour tout remettre en marche. Mais chez Collect&amp;Go, nous pensons aussi qu\u2019il ne faut pas toujours alourdir davantage les moments difficiles. Ce n\u2019est pas un hasard si notre clin d\u2019\u0153il figure dans notre logo. Nous prenons notre travail tr\u00e8s au s\u00e9rieux, mais nous-m\u00eames un peu moins. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le ton est tout autre chez <strong>Jumbo<\/strong> aux Pays-Bas : \u00ab Nous constatons une augmentation de la fr\u00e9quentation dans nos magasins et des commandes en ligne. Avec nos coll\u00e8gues, nous mettons tout en \u0153uvre pour aider au mieux nos clients. En m\u00eame temps, nous sommes solidaires d\u2019Albert Heijn et esp\u00e9rons pour eux que cette situation sera r\u00e9solue au plus vite \u00bb, peut-on lire sur le site web. Tant Jumbo que le supermarch\u00e9 en ligne <strong>Picnic<\/strong> signalent une augmentation des commandes, alors que la boutique en ligne du leader du march\u00e9 est hors service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les cyberincidents survenus chez Ahold Delhaize et dans les supermarch\u00e9s fran\u00e7ais ont inspir\u00e9 Collect&amp;Go : le service de livraison de courses du groupe Colruyt fait allusion \u00e0 l&rsquo;actualit\u00e9 avec un clin d&rsquo;\u0153il et accueille ses nouveaux clients en leur offrant la livraison gratuite.<\/p>\n","protected":false},"author":3,"featured_media":156958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1294,2010],"people":[],"extra":[],"company":[124,123,572,141,196,217],"topic":[488],"region":[226],"class_list":["post-156956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cyberaanval","tag-cyberattaque","company-ahold-delhaize","company-albert-heijn","company-collectgo","company-colruyt-group","company-delhaize","company-jumbo","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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