{"id":157018,"date":"2026-10-14T20:34:52","date_gmt":"2026-10-14T18:34:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157018"},"modified":"2026-10-14T20:34:53","modified_gmt":"2026-10-14T18:34:53","slug":"dreamland-remporte-le-prix-mercure-2026-de-comeos","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/dreamland-remporte-le-prix-mercure-2026-de-comeos\/","title":{"rendered":"DreamLand remporte le Prix Mercure 2026 de Comeos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le successeur d\u2019<strong>e5<\/strong> est connu : <strong>DreamLand<\/strong> remporte le Prix Mercure d\u00e9cern\u00e9 par la f\u00e9d\u00e9ration du commerce de d\u00e9tail Comeos. Le Prix Cupido, qui r\u00e9compense la start-up la plus prometteuse du retail, revient \u00e0 Trosort, une solution qui trie automatiquement les v\u00eatements d\u2019occasion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assurer l\u2019avenir du commerce de d\u00e9tail physique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le prix Mercure, qui r\u00e9compense chaque ann\u00e9e le d\u00e9taillant pr\u00e9sentant le concept le plus innovant de Belgique, est d\u00e9cern\u00e9 cette ann\u00e9e \u00e0 DreamLand, apr\u00e8s une transformation strat\u00e9gique remarqu\u00e9e sur un march\u00e9 du jouet particuli\u00e8rement concurrentiel, o\u00f9 le commerce de d\u00e9tail physique est soumis \u00e0 une forte pression de la part des acteurs en ligne et de la concurrence sur les prix. La soci\u00e9t\u00e9 ToyChamp Holding, propri\u00e9t\u00e9 de la famille Nolmans, a regroup\u00e9 <strong>ToyChamp<\/strong>, DreamLand, <strong>FUN<\/strong> et les rayons jouets de <strong>Cora<\/strong> sous une seule marque, en misant r\u00e9solument sur l&rsquo;\u00e9chelle, l&rsquo;orientation marque et l&rsquo;exp\u00e9rience en magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le jury salue l\u2019esprit d\u2019entreprise qui a pr\u00e9sid\u00e9 \u00e0 l\u2019acquisition et \u00e0 la relance de DreamLand, ainsi que la rapidit\u00e9 et l\u2019efficacit\u00e9 de l\u2019int\u00e9gration op\u00e9rationnelle. Derri\u00e8re le renouveau de la marque se cache en effet une transformation plus large : consolidation, int\u00e9gration logistique, \u00e9conomies d\u2019\u00e9chelle, organisation renouvel\u00e9e et positionnement clair ax\u00e9 sur l\u2019inspiration et l\u2019exp\u00e9rience. DreamLand d\u00e9montre qu\u2019un d\u00e9taillant belge dot\u00e9 d\u2019une vision, d\u2019une concentration et d\u2019une capacit\u00e9 d\u2019ex\u00e9cution peut non seulement p\u00e9renniser le commerce de d\u00e9tail physique, mais aussi s\u2019\u00e9tendre avec succ\u00e8s aux Pays-Bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tri automatique des v\u00eatements d\u2019occasion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la premi\u00e8re fois, Comeos a \u00e9galement d\u00e9cern\u00e9 le prix Cupido, qui r\u00e9compense la start-up proposant la solution la plus prometteuse pour le secteur du commerce de d\u00e9tail. Le laur\u00e9at est Trosort, qui propose une solution innovante et \u00e9volutive \u00e0 un probl\u00e8me concret du commerce de d\u00e9tail : le traitement manuel, lent et peu transparent des v\u00eatements d\u2019occasion. La solution allie technologie et durabilit\u00e9 : les v\u00eatements sont automatiquement num\u00e9ris\u00e9s, \u00e9valu\u00e9s, tarif\u00e9s et affect\u00e9s au canal le plus appropri\u00e9, tel que la revente, la r\u00e9paration, le surcyclage ou le recyclage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le jury appr\u00e9cie la dynamique av\u00e9r\u00e9e de l\u2019entreprise : la solution est d\u00e9j\u00e0 op\u00e9rationnelle chez des clients dans plusieurs pays et dispose d\u2019un pipeline de croissance international pertinent. Trosort est une jeune entreprise belge qui commercialise sa technologie \u00e0 l\u2019international, d\u00e9montrant ainsi que l\u2019innovation belge peut avoir un impact mondial. La combinaison de la pertinence pour le commerce de d\u00e9tail, de l\u2019innovation technologique, de l\u2019\u00e9conomie circulaire, d\u2019une efficacit\u00e9 prouv\u00e9e et d\u2019un potentiel de croissance international fait de Trosort le vainqueur incontestable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le successeur d\u2019e5 est connu : DreamLand remporte le Prix Mercure d\u00e9cern\u00e9 par la f\u00e9d\u00e9ration du commerce de d\u00e9tail Comeos. Le Prix Cupido, qui r\u00e9compense la start-up la plus prometteuse du retail, revient \u00e0 Trosort, une solution qui trie automatiquement les v\u00eatements d\u2019occasion.<\/p>\n","protected":false},"author":3,"featured_media":141218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1031],"topic":[],"region":[226],"class_list":["post-157018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-dreamland","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DreamLand remporte le Prix Mercure 2026 de Comeos - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le successeur d\u2019e5 est connu : DreamLand remporte le Prix Mercure d\u00e9cern\u00e9 par la f\u00e9d\u00e9ration du commerce de d\u00e9tail Comeos. 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