{"id":157039,"date":"2026-10-15T10:49:21","date_gmt":"2026-10-15T08:49:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157039"},"modified":"2026-10-15T10:49:24","modified_gmt":"2026-10-15T08:49:24","slug":"leonidas-triple-sa-capacite-de-production-grace-a-une-nouvelle-usine-de-100-millions-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leonidas-triple-sa-capacite-de-production-grace-a-une-nouvelle-usine-de-100-millions-deuros\/","title":{"rendered":"Leonidas triple sa capacit\u00e9 de production gr\u00e2ce \u00e0 une nouvelle usine de 100 millions d&rsquo;euros"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le fabricant de pralines <strong>Leonidas <\/strong>inaugure aujourd\u2019hui sa nouvelle usine \u00e0 Nivelles, un investissement de pr\u00e8s de 100 millions d\u2019euros qui triple la capacit\u00e9 de production. Le d\u00e9m\u00e9nagement s\u2019est toutefois av\u00e9r\u00e9 plus difficile et plus co\u00fbteux que pr\u00e9vu. Pour l\u2019instant, l\u2019entreprise ne fonctionne qu\u2019\u00e0 80 % de sa productivit\u00e9 ant\u00e9rieure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">18 000 tonnes de pralines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l\u2019ouverture de la nouvelle usine \u00e0 Nivelles, Leonidas fait d\u00e9finitivement ses adieux \u00e0 Anderlecht, o\u00f9 le fabricant belge de pralines \u00e9tait implant\u00e9 depuis plus de quarante ans. Le complexe de 30 000 m\u00e8tres carr\u00e9s, situ\u00e9 sur un terrain de cinq hectares, est trois fois plus grand que l\u2019ancien site. Gr\u00e2ce \u00e0 cinq lignes de production suppl\u00e9mentaires, Leonidas pourra \u00e0 terme tripler sa production annuelle, passant de 6 000 \u00e0 18 000 tonnes de pralines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet investissement vise \u00e0 soutenir la croissance de Leonidas, mais aussi \u00e0 moderniser le processus de production. L\u2019ancienne usine \u00e9tait obsol\u00e8te et souffrait de contraintes logistiques. \u00c0 Nivelles, Leonidas regroupe la production et le stockage sous un m\u00eame toit. L\u2019entreprise a par ailleurs investi dans des panneaux solaires, la g\u00e9othermie et la r\u00e9cup\u00e9ration des eaux de pluie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les \u00ab maladies de jeunesse \u00bb co\u00fbtent des millions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9m\u00e9nagement s\u2019est toutefois av\u00e9r\u00e9 \u00eatre une op\u00e9ration particuli\u00e8rement complexe. Le budget initial de 70 millions d\u2019euros a grimp\u00e9 \u00e0 pr\u00e8s de 100 millions d\u2019euros. Ce sont surtout l\u2019installation de nouvelles machines, les \u00e9quipements techniques et la formation de centaines de salari\u00e9s qui ont pos\u00e9 probl\u00e8me. Bien que la production soit enti\u00e8rement assur\u00e9e depuis Nivelles depuis le 1er juillet, Leonidas n\u2019atteint pour l\u2019instant que 80 % de la productivit\u00e9 de son ancienne usine. Il y a un mois, ce chiffre n\u2019\u00e9tait encore que de 60 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de produire suffisamment de pralines pour la p\u00e9riode cruciale de fin d\u2019ann\u00e9e, Leonidas passe temporairement au travail de nuit. Le PDG Philippe de Selliers reconna\u00eet dans De Tijd que <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/met-nieuwe-fabriek-van-100-miljoen-kan-pralinemaker-leonidas-drie-keer-zo-groot-worden\/10695661.html\">le d\u00e9m\u00e9nagement p\u00e8se lourdement sur les r\u00e9sultats<\/a>. Selon lui, l\u2019exercice \u00e9coul\u00e9 a \u00e9t\u00e9 \u00ab une ann\u00e9e en retrait \u00bb, tandis que l\u2019exercice en cours sera \u00e9galement une \u00ab ann\u00e9e de transition \u00bb. En 2024-2025, Leonidas avait encore r\u00e9alis\u00e9 un r\u00e9sultat brut d\u2019exploitation de 20 millions d\u2019euros pour un chiffre d\u2019affaires de 131 millions d\u2019euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La marge pour l\u2019innovation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ambition n\u2019en reste pas moins claire : apr\u00e8s une croissance de son chiffre d\u2019affaires de 54 % depuis la crise du coronavirus, Leonidas souhaite acc\u00e9l\u00e9rer son expansion internationale. La nouvelle usine doit \u00e9galement permettre des innovations en mati\u00e8re de produits : gr\u00e2ce \u00e0 des installations plus modernes, Leonidas peut d\u00e9velopper des pralines que l\u2019entreprise ne pouvait pas produire elle-m\u00eame auparavant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis Nivelles, le fabricant approvisionne son r\u00e9seau mondial de plus de 1 200 points de vente, dont environ 400 en Belgique. La grande majorit\u00e9 d\u2019entre eux sont des magasins franchis\u00e9s. Lors de son d\u00e9m\u00e9nagement, Leonidas a conserv\u00e9 l\u2019ensemble de ses 450 collaborateurs et a depuis recrut\u00e9 trente personnes suppl\u00e9mentaires. Le nouveau site accueillera \u00e9galement un centre d\u2019accueil des visiteurs comprenant un mus\u00e9e et des ateliers, gr\u00e2ce auxquels le fabricant de pralines entend renforcer l\u2019image de sa marque.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de pralines Leonidas inaugure aujourd&rsquo;hui sa nouvelle usine \u00e0 Nivelles, un investissement de pr\u00e8s de 100 millions d&rsquo;euros qui triple la capacit\u00e9 de production. Le d\u00e9m\u00e9nagement s&rsquo;est toutefois av\u00e9r\u00e9 plus difficile et plus co\u00fbteux que pr\u00e9vu. Pour l&rsquo;instant, l&rsquo;entreprise ne fonctionne qu&rsquo;\u00e0 80 % de sa productivit\u00e9 ant\u00e9rieure.<\/p>\n","protected":false},"author":5,"featured_media":157040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[597],"people":[],"extra":[43],"company":[250],"topic":[242,276],"region":[226],"class_list":["post-157039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-chocolade","extra-plus","company-leonidas","topic-chaine-dapprovisionnement","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leonidas triple sa capacit\u00e9 de production gr\u00e2ce \u00e0 une nouvelle usine de 100 millions d&#039;euros - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/leonidas-triple-sa-capacite-de-production-grace-a-une-nouvelle-usine-de-100-millions-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leonidas triple sa capacit\u00e9 de production gr\u00e2ce \u00e0 une nouvelle usine de 100 millions d&#039;euros - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le fabricant de pralines Leonidas inaugure aujourd&#039;hui sa nouvelle usine \u00e0 Nivelles, un investissement de pr\u00e8s de 100 millions d&#039;euros qui triple la capacit\u00e9 de production. Le d\u00e9m\u00e9nagement s&#039;est toutefois av\u00e9r\u00e9 plus difficile et plus co\u00fbteux que pr\u00e9vu. 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