{"id":157053,"date":"2026-10-15T11:44:43","date_gmt":"2026-10-15T09:44:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157053"},"modified":"2026-10-15T11:44:44","modified_gmt":"2026-10-15T09:44:44","slug":"bio-planet-fete-ses-25-ans-dengagement-ecologique-et-simplante-dans-les-centres-villes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bio-planet-fete-ses-25-ans-dengagement-ecologique-et-simplante-dans-les-centres-villes\/","title":{"rendered":"Bio-Planet f\u00eate ses 25 ans et s&rsquo;implante dans les centres-villes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ce qui a commenc\u00e9 comme un modeste concept de niche \u00e0 Courtrai f\u00eate cette ann\u00e9e son 25e anniversaire avec 40 magasins. <strong>Bio-Planet<\/strong> conserve \u00e9galement une ambition claire : devenir le leader du march\u00e9 de l&rsquo;alimentation et des soins sains et naturels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u2019un march\u00e9 de niche au grand public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque Bio-Planet a ouvert ses portes en 2001, l\u2019alimentation biologique n\u2019\u00e9tait encore qu\u2019un ph\u00e9nom\u00e8ne marginal. La crise de la dioxine et d\u2019autres scandales alimentaires avaient toutefois secou\u00e9 les consommateurs. \u00ab Autrefois, le bio \u00e9tait une fin en soi, aujourd\u2019hui c\u2019est un moyen \u00bb, explique Jan Van Holsbeke, directeur de la division Bio-Planet. \u00ab Nous voulons aider nos clients \u00e0 faire des choix conscients pour eux-m\u00eames et pour leur environnement \u2013 sans perdre de vue nos principes biologiques. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019histoire de Bio-Planet est marqu\u00e9e par des hauts et des bas. La cha\u00eene s\u2019est essay\u00e9e aux burgers hybrides, aux produits \u00e0 base d\u2019insectes et m\u00eame \u00e0 un concept de restauration au sein de ses magasins. Certaines initiatives ont disparu, d\u2019autres se sont ensuite g\u00e9n\u00e9ralis\u00e9es, comme le k\u00e9fir et le kombucha. \u00ab Toutes les id\u00e9es n\u2019\u00e9taient pas mauvaises, parfois elles \u00e9taient simplement en avance sur leur temps \u00bb, explique Van Holsbeke. \u00ab Bon nombre de nos innovations ont ensuite \u00e9t\u00e9 reprises par la grande distribution conventionnelle. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nouvelles collaborations soutiennent cette croissance. Depuis fin 2025, les clients peuvent combiner des produits de Colruyt Laagste Prijzen et de Bio-Planet au sein d\u2019une m\u00eame commande Collect&amp;Go. Cela permet \u00e0 Bio-Planet d\u2019atteindre de nouveaux publics cibles et rend son assortiment unique plus accessible. Des partenariats avec des organisations telles que l\u2019Association des di\u00e9t\u00e9ticiens professionnels et des marques comme Pit&amp;Pit ouvrent \u00e9galement de nouvelles perspectives. Van Holsbeke : \u00ab Nous voulons r\u00e9pondre aux pr\u00e9occupations actuelles des consommateurs : sant\u00e9 intestinale, consommation de sucre, sant\u00e9 des femmes, intol\u00e9rances alimentaires, etc. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Centres-villes et \u00e9cosyst\u00e8mes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces derni\u00e8res ann\u00e9es, Bio-Planet a travaill\u00e9 \u00e0 la transformation de son mod\u00e8le d\u2019entreprise. Les processus ont \u00e9t\u00e9 simplifi\u00e9s, la logistique optimis\u00e9e et la gamme revue. Ces choix portent leurs fruits : aujourd\u2019hui, Bio-Planet contribue de mani\u00e8re rentable aux r\u00e9sultats du groupe <strong>Colruyt<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 40 magasins en Belgique et au Luxembourg, Bio-Planet se pr\u00e9pare \u00e0 entrer dans une nouvelle phase de croissance. L\u2019enseigne mise sur des concepts de magasins urbains et sur des collaborations au sein de l\u2019\u00e9cosyst\u00e8me sant\u00e9 du groupe Colruyt. L\u2019ambition est claire : devenir le leader durable du march\u00e9 de l\u2019alimentation et des soins sains et naturels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce qui n&rsquo;\u00e9tait au d\u00e9part qu&rsquo;un modeste concept de niche \u00e0 Courtrai est devenu l&rsquo;une des enseignes les plus connues du commerce de d\u00e9tail belge : Bio-Planet. La cha\u00eene de supermarch\u00e9s bio f\u00eate cette ann\u00e9e son 25e anniversaire avec 40 magasins, plus de 450 collaborateurs et une ambition claire : devenir le leader du march\u00e9 de l&rsquo;alimentation et des soins sains et naturels.<\/p>\n","protected":false},"author":5,"featured_media":157054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[450],"people":[],"extra":[43],"company":[369],"topic":[276],"region":[226],"class_list":["post-157053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologisch","extra-plus","company-bio-planet","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bio-Planet f\u00eate ses 25 ans et s&#039;implante dans les centres-villes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/bio-planet-fete-ses-25-ans-dengagement-ecologique-et-simplante-dans-les-centres-villes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bio-Planet f\u00eate ses 25 ans et s&#039;implante dans les centres-villes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ce qui n&#039;\u00e9tait au d\u00e9part qu&#039;un modeste concept de niche \u00e0 Courtrai est devenu l&#039;une des enseignes les plus connues du commerce de d\u00e9tail belge : Bio-Planet. 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