{"id":157119,"date":"2026-10-15T15:32:37","date_gmt":"2026-10-15T13:32:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157119"},"modified":"2026-10-15T15:36:20","modified_gmt":"2026-10-15T13:36:20","slug":"les-marques-de-luxe-destee-lauder-ne-sont-plus-chez-colruyt-une-situation-anormale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-marques-de-luxe-destee-lauder-ne-sont-plus-chez-colruyt-une-situation-anormale\/","title":{"rendered":"Les marques de luxe d’Est\u00e9e Lauder ne sont plus chez Colruyt : \u00ab Une situation anormale \u00bb"},"content":{"rendered":"\n

L’apparition surprenante de la marque de luxe Clinique, du groupe Est\u00e9e Lauder<\/strong>, dans quelques magasins pilotes de Colruyt<\/strong> au d\u00e9but de l’ann\u00e9e, n’a pas eu de suite : le groupe am\u00e9ricain de cosm\u00e9tiques s’en tient \u00e0 une strat\u00e9gie de distribution s\u00e9lective.<\/p>\n\n\n\n

Pas en supermarch\u00e9<\/h2>\n\n\n\n

De nombreux observateurs ont \u00e9t\u00e9 surpris lorsque la marque de luxe Clinique a fait son apparition, en d\u00e9but d\u2019ann\u00e9e, dans quelques magasins pilotes de Colruyt Meilleurs Prix. Entre-temps, la situation a \u00e9t\u00e9 rectifi\u00e9e, explique Franck Besnard, directeur g\u00e9n\u00e9ral europ\u00e9en du groupe Est\u00e9e Lauder, dans une interview accord\u00e9e \u00e0 RetailDetail. L\u2019entreprise opte en effet pour une strat\u00e9gie de distribution s\u00e9lective.<\/p>\n\n\n\n

Concernant le test chez Colruyt, M. Besnard est clair : \u00ab Il est possible que vous ayez vu Clinique chez Colruyt, mais ce n\u2019\u00e9tait pas notre choix. Et ce n\u2019est absolument pas notre strat\u00e9gie : nous voulons nous assurer que nos marques restent dans la distribution s\u00e9lective. Il s\u2019agissait d\u2019une situation anormale ind\u00e9pendante de notre volont\u00e9, que nous avons rectifi\u00e9e. Nous ne changeons pas notre strat\u00e9gie de distribution : nous op\u00e9rons dans la distribution s\u00e9lective. \u00bb Les marques du groupe n\u2019appara\u00eetront donc pas en supermarch\u00e9. Colruyt n’a pas souhait\u00e9 faire de commentaire.<\/p>\n\n\n\n

Vous pouvez lire l\u2019int\u00e9gralit\u00e9 de l\u2019interview ici.<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L’apparition surprenante de la marque de luxe Clinique, du groupe Est\u00e9e Lauder, dans quelques magasins pilotes de Colruyt au d\u00e9but de l’ann\u00e9e, n’a pas eu de suite : le groupe am\u00e9ricain de cosm\u00e9tiques s’en tient \u00e0 une strat\u00e9gie de distribution s\u00e9lective.<\/p>\n","protected":false},"author":3,"featured_media":157118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[201,325],"topic":[],"region":[],"class_list":["post-157119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-colruyt","company-estee-lauder"],"acf":[],"yoast_head":"\nLes marques de luxe d'Est\u00e9e Lauder ne sont plus chez Colruyt : \u00ab Une situation anormale \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'apparition surprenante de la marque de luxe Clinique, du groupe 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