{"id":157129,"date":"2026-10-15T16:09:06","date_gmt":"2026-10-15T14:09:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157129"},"modified":"2026-10-15T16:09:08","modified_gmt":"2026-10-15T14:09:08","slug":"ouverture-du-premier-magasin-smyths-toys-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/ouverture-du-premier-magasin-smyths-toys-en-belgique\/","title":{"rendered":"Ouverture du premier magasin Smyths Toys en Belgique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jeudi apr\u00e8s-midi, le g\u00e9ant irlandais du jouet <strong>Smyths Toys<\/strong> a ouvert son premier magasin en Belgique, au parc commercial City Nord \u00e0 Gosselies. La concurrence sur le march\u00e9 du jouet s&rsquo;intensifie donc quelque peu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un concurrent pour DreamLand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les activit\u00e9s belges de Smyths Toys sont g\u00e9r\u00e9es par la filiale fran\u00e7aise du d\u00e9taillant irlandais, d\u00e9j\u00e0 pr\u00e9sent au Royaume-Uni, en Allemagne, en Autriche, en Suisse et aux Pays-Bas. L\u2019ouverture avait \u00e9t\u00e9 annonc\u00e9e il y a d\u00e9j\u00e0 quelque temps, apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/smyths-toys-lance-une-boutique-en-ligne-belge-avec-une-offre-promotionnelle\/\">le lancement de la boutique en ligne belge<\/a>. Le d\u00e9taillant a connu une forte croissance sur le continent ces derni\u00e8res ann\u00e9es, suite au rachat des anciens magasins Toys \u201cR\u201d Us dans les pays germanophones en 2018 et \u00e0 celui de la cha\u00eene fran\u00e7aise PicWicToys en 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smyths Toys est connu pour ses grands \u00ab superstores \u00bb proposant une vaste gamme de jouets \u00e0 des prix comp\u00e9titifs. L\u2019arriv\u00e9e de ce nouveau venu repr\u00e9sente une concurrence suppl\u00e9mentaire pour le leader du march\u00e9 belge, <strong>DreamLand<\/strong>, qui <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/dreamland-wint-comeos-mercuriusprijs-2026\/\">vient<\/a> tout juste <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/dreamland-remporte-le-prix-mercure-2026-de-comeos\/\">de se voir d\u00e9cerner le prix Mercurius par<\/a> la f\u00e9d\u00e9ration du commerce Comeos, apr\u00e8s une refonte de marque r\u00e9ussie et une expansion aux Pays-Bas. La grande diff\u00e9rence r\u00e9side toutefois dans le fait que DreamLand mise fortement sur l\u2019inspiration et l\u2019exp\u00e9rience client, tandis que les magasins de Smyths Toys sont plut\u00f4t am\u00e9nag\u00e9s comme des entrep\u00f4ts au design \u00e9pur\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeudi apr\u00e8s-midi, le g\u00e9ant irlandais du jouet Smyths Toys a inaugur\u00e9 son premier magasin en Belgique, au parc commercial City Nord \u00e0 Gosselies. La concurrence sur le march\u00e9 du jouet s&rsquo;intensifie donc quelque peu.<\/p>\n","protected":false},"author":3,"featured_media":157130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[],"company":[1031,2092],"topic":[310],"region":[226],"class_list":["post-157129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","company-dreamland","company-smyths-toys","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture du premier magasin Smyths Toys en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jeudi apr\u00e8s-midi, le g\u00e9ant irlandais du jouet Smyths Toys a ouvert son premier magasin en Belgique, au parc commercial City Nord \u00e0 Gosselies. 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