{"id":157207,"date":"2026-10-19T09:43:49","date_gmt":"2026-10-19T07:43:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157207"},"modified":"2026-10-19T09:43:51","modified_gmt":"2026-10-19T07:43:51","slug":"panzani-rachete-cerealis-pour-creer-un-geant-europeen-des-pates-dune-valeur-de-18-milliard-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/panzani-rachete-cerealis-pour-creer-un-geant-europeen-des-pates-dune-valeur-de-18-milliard-deuros\/","title":{"rendered":"Panzani et Cerealis cr\u00e9ent un g\u00e9ant europ\u00e9en des p\u00e2tes d&rsquo;une valeur de 1,8 milliard d&rsquo;euros"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le fabricant fran\u00e7ais de p\u00e2tes <strong>Panzani <\/strong>et son homologue portugais <strong>Cerealis <\/strong>m\u00e8nent des n\u00e9gociations exclusives en vue d&rsquo;une fusion. L&rsquo;op\u00e9ration repr\u00e9senterait environ 1,8 milliard d&rsquo;euros. Les deux entreprises occupent actuellement une position forte sur des march\u00e9s diff\u00e9rents et sont donc surtout compl\u00e9mentaires sur le plan g\u00e9ographique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compl\u00e9mentaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces projets de fusion donnent un nouvel \u00e9lan \u00e0 la consolidation du secteur europ\u00e9en des p\u00e2tes. L\u2019ann\u00e9e derni\u00e8re, Panzani a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 620 millions d\u2019euros, contre 400 millions d\u2019euros pour Cerealis. Ensemble, elles repr\u00e9sentent ainsi un chiffre d\u2019affaires annuel de 1,02 milliard d\u2019euros et emploient pr\u00e8s de 1 800 personnes. La valeur d\u2019entreprise vis\u00e9e s\u2019\u00e9l\u00e8ve \u00e0 environ 1,8 fois leur chiffre d\u2019affaires annuel combin\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux entreprises conserveront toutefois leurs si\u00e8ges sociaux respectifs \u00e0 Lyon et \u00e0 Porto et resteront op\u00e9rationnellement ind\u00e9pendantes. Panzani est particuli\u00e8rement bien implant\u00e9e en France et commercialise \u00e9galement des p\u00e2tes, des sauces et du couscous en Belgique, aux Pays-Bas et en Europe centrale. Cerealis est leader du march\u00e9 portugais des p\u00e2tes, de la farine et des c\u00e9r\u00e9ales et exerce par ailleurs des activit\u00e9s en Espagne, en R\u00e9publique tch\u00e8que et en Pologne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La taille comme r\u00e9ponse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 d\u2019investissement CVC, qui a rachet\u00e9 Panzani en 2021 pour 550 millions d\u2019euros, deviendra actionnaire minoritaire du nouveau groupe. Les propri\u00e9taires actuels de Cerealis, parmi lesquels les familles portugaises Moreira da Silva et Silva Domingues ainsi que la soci\u00e9t\u00e9 d\u2019investissement belge Sofina, resteront \u00e0 bord. Sofina injectera par ailleurs des capitaux suppl\u00e9mentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 cette fusion, Panzani et Cerealis entendent renforcer leur position dans un secteur agroalimentaire europ\u00e9en o\u00f9 l&rsquo;\u00e9conomie d&rsquo;\u00e9chelle rev\u00eat une importance croissante. La hausse des co\u00fbts de production, une concurrence acharn\u00e9e et le pouvoir de n\u00e9gociation des grandes cha\u00eenes de supermarch\u00e9s exercent une pression sur les fabricants. Le nouveau groupe propose par ailleurs bien plus que des p\u00e2tes : Cerealis apporte \u00e9galement des activit\u00e9s dans les domaines de la farine, des biscuits, des c\u00e9r\u00e9ales pour le petit-d\u00e9jeuner et des barres de c\u00e9r\u00e9ales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant fran\u00e7ais de p\u00e2tes Panzani et son homologue portugais Cerealis m\u00e8nent des n\u00e9gociations exclusives en vue d&rsquo;une fusion. L&rsquo;op\u00e9ration repr\u00e9senterait environ 1,8 milliard d&rsquo;euros. Les deux entreprises occupent actuellement une position forte sur des march\u00e9s diff\u00e9rents et sont donc surtout compl\u00e9mentaires sur le plan g\u00e9ographique.<\/p>\n","protected":false},"author":5,"featured_media":157208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[2134,2133],"topic":[282],"region":[243],"class_list":["post-157207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-cerealis","company-panzani","topic-acquisition","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panzani et Cerealis cr\u00e9ent un g\u00e9ant europ\u00e9en des p\u00e2tes d&#039;une valeur de 1,8 milliard d&#039;euros - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/panzani-rachete-cerealis-pour-creer-un-geant-europeen-des-pates-dune-valeur-de-18-milliard-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panzani et Cerealis cr\u00e9ent un g\u00e9ant europ\u00e9en des p\u00e2tes d&#039;une valeur de 1,8 milliard d&#039;euros - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le fabricant fran\u00e7ais de p\u00e2tes Panzani et son homologue portugais Cerealis m\u00e8nent des n\u00e9gociations exclusives en vue d&#039;une fusion. L&#039;op\u00e9ration repr\u00e9senterait environ 1,8 milliard d&#039;euros. 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