{"id":157272,"date":"2026-10-19T14:58:41","date_gmt":"2026-10-19T12:58:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157272"},"modified":"2026-10-19T14:58:43","modified_gmt":"2026-10-19T12:58:43","slug":"kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\/","title":{"rendered":"Kringwinkel f\u00eate son 25e anniversaire avec un nouveau slogan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s 25 ans d&rsquo;existence, <strong>Kringwinkel<\/strong> se dote d&rsquo;un nouveau slogan et d&rsquo;un concept de magasin plus contemporain. Sous la devise \u00ab Fenomenaal Sociaal \u00bb, la cha\u00eene de magasins d&rsquo;occasion souhaite mettre davantage en avant sa mission sociale, tandis qu&rsquo;un am\u00e9nagement renouvel\u00e9 des magasins vise \u00e0 renforcer l&rsquo;exp\u00e9rience client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019aspect social mis en avant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kringwinkel c\u00e9l\u00e8bre son 25e anniversaire avec un nouveau slogan : \u00ab Fenomenaal Sociaal \u00bb. L\u2019organisation a d\u00e9voil\u00e9 ce slogan samedi dernier lors de la Journ\u00e9e du Kringwinkel \u00e0 Saint-Croix, pr\u00e8s de Bruges. Apr\u00e8s un quart de si\u00e8cle, ce nouveau message remplace le positionnement existant et vise \u00e0 montrer plus clairement que Kringwinkel est bien plus qu\u2019un simple d\u00e9taillant d\u2019articles d\u2019occasion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous voulons mettre encore davantage en avant notre raison d\u2019\u00eatre et nos valeurs \u00bb, explique Gino Van Ossel, pr\u00e9sident du groupe Kringwinkel, \u00e0 Focus Wtv. \u00ab Nous sommes socialement responsables vis-\u00e0-vis des objets en leur <a href=\"https:\/\/focus-wtv.be\/nieuws\/fenomenaal-sociaal-is-nieuwe-slagzin-van-kringwinkel\">offrant une seconde vie \u00e0 un prix abordable<\/a>. Nous sommes socialement responsables vis-\u00e0-vis des quartiers, car nos magasins constituent un lieu de rencontre agr\u00e9able. Nous sommes \u00e9galement socialement responsables vis-\u00e0-vis de l\u2019avenir, car l\u2019\u00e9conomie circulaire prend de plus en plus d\u2019importance, et nous sommes aussi socialement responsables vis-\u00e0-vis des personnes. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019accent mis sur l\u2019exp\u00e9rience en magasin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau slogan s\u2019accompagne d\u2019une refonte du concept de magasin. \u00c0 Bruges, Kringwinkel a d\u00e9j\u00e0 mis en place un am\u00e9nagement contemporain, offrant une plus grande sensation d\u2019espace, des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/exclusif-kringwinkel-passe-a-la-version-2-0-magasins-boutique-en-ligne-et-fonctionnement-revetent-un-nouveau-look-doccasion\/\">cat\u00e9gories de produits plus claires et une pr\u00e9sentation plus attrayante<\/a> de l\u2019assortiment. Au cours des prochains mois, l\u2019organisation souhaite \u00e9tendre ce concept \u00e0 d\u2019autres magasins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous sommes bien s\u00fbr un d\u00e9taillant. Nous ne pouvons que nous adapter en partie \u00e0 cette exp\u00e9rience pour rester pertinents et int\u00e9ressants \u00bb, explique la directrice Bie Buelens. \u00ab De cette mani\u00e8re, nous renfor\u00e7ons \u00e9galement notre identit\u00e9 et surtout notre notori\u00e9t\u00e9 gr\u00e2ce \u00e0 une image de marque claire. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">145 magasins et 6 000 collaborateurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kringwinkel a vu le jour il y a 25 ans, lorsque plusieurs magasins d\u2019occasion flamands se sont regroup\u00e9s sous une m\u00eame marque commune. Aujourd\u2019hui, l\u2019organisation compte 145 magasins et plus de 6 000 collaborateurs. La plupart d\u2019entre eux travaillent dans le cadre de l\u2019emploi social, en \u00e9troite collaboration avec des entreprises d\u2019insertion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019occasion de ce 25e anniversaire, les 145 magasins ont organis\u00e9 samedi de nombreuses activit\u00e9s, allant d\u2019ateliers et de conseils en stylisme \u00e0 des moments de rencontre autour de tables de f\u00eate. Kringwinkel a \u00e9galement distribu\u00e9 3 625 sacs-cadeaux uniques et surcycl\u00e9s, confectionn\u00e9s par les collaborateurs dans ses propres ateliers de couture. Avec ce nouveau positionnement et la modernisation de son r\u00e9seau de magasins, Kringwinkel souhaite conserver son caract\u00e8re social tout en renfor\u00e7ant son attractivit\u00e9 commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la <strong>RetailDetail Night du 19 novembre<\/strong>, Bie Buelens, PDG exp\u00e9riment\u00e9e du secteur de la distribution, expliquera comment elle entend faire de Kringwinkel un \u00ab game changer \u00bb original, \u00e0 la fois plus ax\u00e9 sur le commerce et plus social, et ce que ses homologues du secteur peuvent en retenir.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2026-fr\/\">Cliquez ici pour plus d\u2019informations et pour acheter vos billets pour la RetailDetail Night 2026<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s 25 ans d&rsquo;existence, Kringwinkel se dote d&rsquo;un nouveau slogan et d&rsquo;un concept de magasin plus contemporain. Sous la devise \u00ab Fenomenaal Sociaal \u00bb, la cha\u00eene de magasins d&rsquo;occasion souhaite mettre davantage en avant sa mission sociale, tandis qu&rsquo;un am\u00e9nagement renouvel\u00e9 des magasins vise \u00e0 renforcer l&rsquo;exp\u00e9rience client.<\/p>\n","protected":false},"author":5,"featured_media":157273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[632,846],"extra":[],"company":[628],"topic":[488],"region":[1065],"class_list":["post-157272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","people-bie-buelens","people-gino-van-ossel","company-kringwinkel","topic-marketing","region-flandre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kringwinkel f\u00eate son 25e anniversaire avec un nouveau slogan - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kringwinkel f\u00eate son 25e anniversaire avec un nouveau slogan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s 25 ans d&#039;existence, Kringwinkel se dote d&#039;un nouveau slogan et d&#039;un concept de magasin plus contemporain. Sous la devise \u00ab Fenomenaal Sociaal \u00bb, la cha\u00eene de magasins d&#039;occasion souhaite mettre davantage en avant sa mission sociale, tandis qu&#039;un am\u00e9nagement renouvel\u00e9 des magasins vise \u00e0 renforcer l&#039;exp\u00e9rience client.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-19T12:58:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T12:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/dag-vd-kringwinkel-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1196\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Kringwinkel f\u00eate son 25e anniversaire avec un nouveau slogan\",\"datePublished\":\"2026-10-19T12:58:41+00:00\",\"dateModified\":\"2026-10-19T12:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/\"},\"wordCount\":553,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/dag-vd-kringwinkel-1.png\",\"articleSection\":[\"Algemeen\",\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/kringwinkel-fete-son-25e-anniversaire-avec-un-nouveau-slogan\\\/\",\"name\":\"Kringwinkel f\u00eate son 25e anniversaire avec un nouveau slogan - 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