{"id":157315,"date":"2026-10-19T16:36:47","date_gmt":"2026-10-19T14:36:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157315"},"modified":"2026-10-19T16:36:49","modified_gmt":"2026-10-19T14:36:49","slug":"vanden-borre-kitchen-double-son-chiffre-daffaires-et-vise-une-place-parmi-les-trois-premiers-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/vanden-borre-kitchen-double-son-chiffre-daffaires-et-vise-une-place-parmi-les-trois-premiers-en-belgique\/","title":{"rendered":"Vanden Borre Kitchen double son chiffre d&rsquo;affaires et vise une place parmi les trois premiers en Belgique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Vanden Borre Kitchen<\/strong> a plus que doubl\u00e9 son chiffre d&rsquo;affaires en quatre ans. Le sp\u00e9cialiste des cuisines pr\u00e9voit \u00e9galement une croissance de 10 % cette ann\u00e9e, malgr\u00e9 les conditions de march\u00e9 difficiles. Gr\u00e2ce \u00e0 de nouvelles ouvertures de magasins, la cha\u00eene entend se hisser parmi les trois premiers acteurs du march\u00e9 belge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une croissance malgr\u00e9 un march\u00e9 difficile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dix ans apr\u00e8s l\u2019ouverture de son premier magasin \u00e0 Drogenbos, Vanden Borre Kitchen dispose d\u2019un r\u00e9seau de 35 points de vente en Belgique. Selon l\u2019entreprise, son chiffre d\u2019affaires a augment\u00e9 de 116,75 % entre 2022 et 2026. L\u2019ann\u00e9e derni\u00e8re, la cha\u00eene a encore enregistr\u00e9 une croissance de son chiffre d\u2019affaires de 25 %, tandis qu\u2019une hausse d\u2019environ 10 % est pr\u00e9vue pour cette ann\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette croissance est remarquable dans un march\u00e9 de la d\u00e9coration d\u2019int\u00e9rieur difficile. Les consommateurs r\u00e9fl\u00e9chissent davantage avant de r\u00e9aliser des achats importants, constate le directeur g\u00e9n\u00e9ral Micha\u00ebl Rosin. \u00ab Les consommateurs r\u00e9fl\u00e9chissent de mani\u00e8re plus r\u00e9fl\u00e9chie aux investissements importants et s\u2019attendent \u00e0 ce que la qualit\u00e9, le design, le service et le budget soient en \u00e9quilibre. Le fait que nous continuions \u00e0 cro\u00eetre dans ce contexte nous conforte dans notre conviction qu\u2019il y a de la place pour notre concept de cuisines haut de gamme abordables. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis sa cr\u00e9ation en 2016, Vanden Borre Kitchen a vendu et install\u00e9 plus de 25 000 cuisines en Belgique. Aujourd\u2019hui, la cha\u00eene r\u00e9alise, selon ses propres chiffres, environ 6 000 projets de cuisine par an.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En route vers le top 3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vanden Borre Kitchen affirme d\u00e9sormais occuper la quatri\u00e8me place sur le march\u00e9 belge des cuisines, en termes de notori\u00e9t\u00e9, de chiffre d\u2019affaires national et de nombre de magasins. Son ambition est de gagner une place. Pour cela, le d\u00e9taillant mise sur une poursuite de son expansion via son mod\u00e8le de franchise. D\u2019ici la fin de l\u2019ann\u00e9e, le 36e magasin devrait ouvrir ses portes. Dans les ann\u00e9es \u00e0 venir, l\u2019entreprise souhaite surtout se d\u00e9velopper dans les r\u00e9gions o\u00f9 elle est encore peu repr\u00e9sent\u00e9e aujourd\u2019hui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Au cours des dix premi\u00e8res ann\u00e9es, nous avons b\u00e2ti une marque forte, un r\u00e9seau national de magasins ind\u00e9pendants et professionnels, et surtout la confiance de milliers de clients \u00bb, explique Rosin. \u00ab Un nouveau chapitre s\u2019ouvre d\u00e9sormais. Nous voulons nous rapprocher d\u2019un nombre encore plus grand de consommateurs belges et continuer \u00e0 investir dans ce qui fait la diff\u00e9rence pour eux : des conseils personnalis\u00e9s, une personnalisation pouss\u00e9e, la qualit\u00e9 et des prix transparents. Notre ambition est de nous hisser parmi les trois premiers du march\u00e9. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanden Borre Kitchen a plus que doubl\u00e9 son chiffre d&rsquo;affaires en quatre ans. Le sp\u00e9cialiste des cuisines pr\u00e9voit \u00e9galement une croissance de 10 % cette ann\u00e9e, malgr\u00e9 les conditions de march\u00e9 difficiles. Gr\u00e2ce \u00e0 de nouvelles ouvertures de magasins, la cha\u00eene entend se hisser parmi les trois premiers acteurs du march\u00e9 belge.<\/p>\n","protected":false},"author":5,"featured_media":157316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[1649],"extra":[43],"company":[1650],"topic":[276],"region":[226],"class_list":["post-157315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","people-michael-rosin","extra-plus","company-vanden-borre-kitchen","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vanden Borre Kitchen double son chiffre d&#039;affaires et vise une place parmi les trois premiers en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/vanden-borre-kitchen-double-son-chiffre-daffaires-et-vise-une-place-parmi-les-trois-premiers-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanden Borre Kitchen double son chiffre d&#039;affaires et vise une place parmi les trois premiers en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vanden Borre Kitchen a plus que doubl\u00e9 son chiffre d&#039;affaires en quatre ans. 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