{"id":157333,"date":"2026-10-20T10:38:05","date_gmt":"2026-10-20T08:38:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157333"},"modified":"2026-10-20T10:38:06","modified_gmt":"2026-10-20T08:38:06","slug":"dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\/","title":{"rendered":"[Dossier IA et retail] Screenix introduit l’IA g\u00e9n\u00e9rative dans les magasins : des \u00e9crans statiques \u00e0 la communication intelligente"},"content":{"rendered":"\n

(Publireportage)<\/em> Aujourd\u2019hui, presque tous les commer\u00e7ants disposent d\u2019\u00e9crans num\u00e9riques. Pourtant, ceux-ci diffusent souvent le m\u00eame contenu pr\u00e9programm\u00e9. Alors que les boutiques en ligne s\u2019adaptent en temps r\u00e9el au comportement, aux centres d\u2019int\u00e9r\u00eat et au contexte du client, la communication en magasin reste g\u00e9n\u00e9ralement statique. De ce fait, il est encore pratiquement impossible d\u2019atteindre le m\u00eame niveau de personnalisation qu\u2019en ligne.<\/p>\n\n\n\n

De l\u2019affichage de contenu \u00e0 la cr\u00e9ation de contenu<\/h2>\n\n\n\n

Screenix change la donne. Gr\u00e2ce \u00e0 l\u2019IA g\u00e9n\u00e9rative, l\u2019entreprise d\u00e9veloppe des exp\u00e9riences client bas\u00e9es sur l\u2019IA qui permettent aux d\u00e9taillants d\u2019utiliser plus intelligemment leurs \u00e9crans num\u00e9riques et leurs applications interactives existants. Les \u00e9crans jouent ainsi un r\u00f4le actif dans l\u2019exp\u00e9rience en magasin et s\u2019adaptent automatiquement au contexte du moment.<\/p>\n\n\n\n

L\u2019IA g\u00e9n\u00e9rative permet non seulement d\u2019afficher du contenu, mais aussi de cr\u00e9er automatiquement du contenu pertinent en fonction de l\u2019environnement. Gr\u00e2ce \u00e0 l\u2019acc\u00e9l\u00e9ration consid\u00e9rable de la cr\u00e9ation de contenu et \u00e0 l\u2019int\u00e9gration avec les syst\u00e8mes de vente au d\u00e9tail existants, le contenu est automatiquement adapt\u00e9, entre autres, aux stocks, \u00e0 l\u2019heure, \u00e0 la m\u00e9t\u00e9o, \u00e0 l\u2019emplacement ou au groupe cible. Les d\u00e9taillants tirent ainsi davantage parti de leur infrastructure d\u2019\u00e9crans existante, sans investissements suppl\u00e9mentaires en mat\u00e9riel.<\/p>\n\n\n\n

De l\u2019affichage num\u00e9rique \u00e0 l\u2019exp\u00e9rience en magasin<\/h2>\n\n\n\n

Les applications vont bien au-del\u00e0 de l\u2019affichage num\u00e9rique classique. Les \u00e9crans affichent automatiquement des produits pertinents en fonction des stocks disponibles ou du moment de la journ\u00e9e. Les vitrines s\u2019adaptent de mani\u00e8re dynamique et des avatars pilot\u00e9s par l\u2019IA accueillent les visiteurs, r\u00e9pondent \u00e0 leurs questions et r\u00e9duisent les temps d\u2019attente. Les \u00e9crans num\u00e9riques \u00e9voluent ainsi de simples supports passifs vers des points de contact actifs au service de l\u2019exp\u00e9rience en magasin.<\/p>\n\n\n\n

Le magasin de demain<\/h2>\n\n\n\n

Selon Screenix, il s\u2019agit de la prochaine \u00e9tape dans le secteur de la vente au d\u00e9tail. Il ne s\u2019agit plus de communiquer \u00e0 partir de campagnes planifi\u00e9es \u00e0 l\u2019avance, mais de s\u2019adapter au contexte du moment. Alors que les consommateurs attendent de plus en plus une exp\u00e9rience enrichissante lors de leur visite en magasin, le magasin physique redevient un lieu o\u00f9 la technologie, la personnalisation et l\u2019exp\u00e9rience se rejoignent.<\/p>\n\n\n\n

Les d\u00e9taillants acc\u00e9l\u00e8rent ainsi leur cr\u00e9ation de contenu, augmentent le rendement de leur infrastructure d\u2019\u00e9crans existante et rendent l\u2019exp\u00e9rience en magasin aussi pertinente et personnalis\u00e9e que celle de leur boutique en ligne.<\/p>\n\n\n\n

\n
Vous souhaitez en savoir plus ? Rendez-vous sur screenix.io<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Aujourd’hui, presque tous les commer\u00e7ants disposent d’\u00e9crans num\u00e9riques. Pourtant, ceux-ci diffusent souvent le m\u00eame contenu pr\u00e9programm\u00e9. Alors que les boutiques en ligne s’adaptent en temps r\u00e9el au comportement, aux centres d’int\u00e9r\u00eat et au contexte du client, la communication en magasin reste g\u00e9n\u00e9ralement statique. De ce fait, il est encore pratiquement impossible d’atteindre le m\u00eame niveau de personnalisation qu’en ligne.<\/p>\n","protected":false},"author":3,"featured_media":157334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,41],"tags":[1467,1531],"people":[],"extra":[1779],"company":[],"topic":[631],"region":[],"class_list":["post-157333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retaildossier","tag-artificiele-intelligentie","tag-intelligence-artificielle","extra-dossier","topic-digitalisation"],"acf":[],"yoast_head":"\n[Dossier IA et retail] Screenix introduit l'IA g\u00e9n\u00e9rative dans les magasins : des \u00e9crans statiques \u00e0 la communication intelligente - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui, presque tous les commer\u00e7ants disposent d\u2019\u00e9crans num\u00e9riques. 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De ce fait, il est encore pratiquement impossible d\u2019atteindre le m\u00eame niveau de personnalisation qu\u2019en ligne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/retaildossier\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-20T08:38:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T08:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/screenix-generate_your_look_800x600-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"[Dossier IA et retail] Screenix introduit l’IA g\u00e9n\u00e9rative dans les magasins : des \u00e9crans statiques \u00e0 la communication intelligente\",\"datePublished\":\"2026-10-20T08:38:05+00:00\",\"dateModified\":\"2026-10-20T08:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/\"},\"wordCount\":488,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/screenix-generate_your_look_800x600-1.png\",\"keywords\":[\"Artifici\u00eble Intelligentie\",\"intelligence artificielle\"],\"articleSection\":[\"RetailDossier\",\"RetailDossier\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/\",\"name\":\"[Dossier IA et retail] Screenix introduit l'IA g\u00e9n\u00e9rative dans les magasins : des \u00e9crans statiques \u00e0 la communication intelligente - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/retaildossier\\\/dossier-ia-et-commerce-de-detail-screenix-introduit-lia-generative-dans-les-magasins-des-ecrans-statiques-a-la-communication-intelligente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/screenix-generate_your_look_800x600-1.png\",\"datePublished\":\"2026-10-20T08:38:05+00:00\",\"dateModified\":\"2026-10-20T08:38:06+00:00\",\"description\":\"Aujourd\u2019hui, presque tous les commer\u00e7ants disposent d\u2019\u00e9crans num\u00e9riques. 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