{"id":157412,"date":"2026-10-20T13:47:56","date_gmt":"2026-10-20T11:47:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157412"},"modified":"2026-10-20T13:47:58","modified_gmt":"2026-10-20T11:47:58","slug":"la-marque-de-mode-belge-zuri-ne-peut-pas-porter-ce-nom-selon-zara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-mode-belge-zuri-ne-peut-pas-porter-ce-nom-selon-zara\/","title":{"rendered":"La marque de mode belge Zuri ne peut plus porter ce nom, selon Zara"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le g\u00e9ant espagnol de la mode <strong>Inditex <\/strong>a remport\u00e9<strong> <\/strong>un litige en mati\u00e8re de marques contre la marque belge de mode et de cosm\u00e9tiques <strong>Zuri<\/strong>. Selon l&rsquo;Office de l&rsquo;Union europ\u00e9enne pour la propri\u00e9t\u00e9 intellectuelle (EUIPO), le logo de Zuri pr\u00e9sente trop de similitudes avec celui de Zara et la marque belge risque de tirer profit de la notori\u00e9t\u00e9 internationale de la cha\u00eene de mode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Profiter de la r\u00e9putation d\u2019autrui<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inditex, la soci\u00e9t\u00e9 m\u00e8re de Zara, a d\u00e9pos\u00e9 en juillet 2025 une opposition \u00e0 l\u2019enregistrement europ\u00e9en de la marque Zuri. Le groupe espagnol a fait valoir que les consommateurs pourraient associer les deux marques, non seulement en raison de leurs noms, mais surtout en raison des similitudes frappantes entre leurs logos. Zuri fabrique des v\u00eatements issus d\u2019une production \u00e9thique au Kenya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019EUIPO suit ce raisonnement et <a href=\"https:\/\/www.libertaddigital.com\/libremercado\/negocios\/2026-10-20\/inditex-frena-el-registro-de-una-marca-belga-de-moda-en-europa-por-su-parecido-con-zara-7478648\/\">refuse l\u2019enregistrement de la marque belge<\/a>. Selon l\u2019Office europ\u00e9en des marques, la similitude visuelle pourrait faire penser aux consommateurs \u00e0 Zara lorsqu\u2019ils d\u00e9couvrent des produits de Zuri. Le fait que les deux marques soient actives dans les secteurs de la mode et des cosm\u00e9tiques renforce ce risque. C\u2019est ce que rapporte Libertad Digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Office des marques estime que Zuri pourrait tirer un avantage commercial d\u00e9loyal de son association avec Zara, sans avoir elle-m\u00eame r\u00e9alis\u00e9 d\u2019investissements comparables dans la notori\u00e9t\u00e9 de sa marque. \u00c0 cet \u00e9gard, Inditex n\u2019a pas \u00e0 d\u00e9montrer que l\u2019entreprise belge tente d\u00e9lib\u00e9r\u00e9ment de profiter du succ\u00e8s de Zara.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;enregistrement est refus\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9cision du 7 octobre constitue un revers pour Zuri International, dont le si\u00e8ge social est situ\u00e9 \u00e0 Waterloo. L\u2019EUIPO rejette l\u2019int\u00e9gralit\u00e9 de la demande d\u2019enregistrement de marque europ\u00e9enne et condamne l\u2019entreprise belge \u00e0 payer 620 euros de frais de proc\u00e9dure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9cision souligne l\u2019\u00e9tendue de la protection dont b\u00e9n\u00e9ficient les marques \u00e9tablies. M\u00eame lorsque deux noms de marque ne sont pas identiques, la r\u00e9putation d\u2019une marque connue peut suffire \u00e0 emp\u00eacher un nouvel enregistrement si les similitudes sont susceptibles de procurer un avantage commercial injustifi\u00e9. Zuri peut encore interjeter appel de cette d\u00e9cision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant espagnol de la mode Inditex a remport\u00e9 un litige en mati\u00e8re de marques contre la marque belge de mode et de cosm\u00e9tiques Zuri. Selon l&rsquo;Office de l&rsquo;Union europ\u00e9enne pour la propri\u00e9t\u00e9 intellectuelle (EUIPO), le logo de Zuri pr\u00e9sente trop de similitudes avec celui de Zara et la marque belge risque de tirer ind\u00fbment profit de la notori\u00e9t\u00e9 internationale de la cha\u00eene de mode.<\/p>\n","protected":false},"author":5,"featured_media":157413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[405],"topic":[756,488],"region":[226,580],"class_list":["post-157412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-inditex","topic-litige","topic-marketing","region-belgique","region-espagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de mode belge Zuri ne peut plus porter ce nom, selon Zara - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-marque-de-mode-belge-zuri-ne-peut-pas-porter-ce-nom-selon-zara\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque de mode belge Zuri ne peut plus porter ce nom, selon Zara - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant espagnol de la mode Inditex a remport\u00e9 un litige en mati\u00e8re de marques contre la marque belge de mode et de cosm\u00e9tiques Zuri. 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