{"id":157442,"date":"2026-10-20T15:56:19","date_gmt":"2026-10-20T13:56:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157442"},"modified":"2026-10-20T15:56:21","modified_gmt":"2026-10-20T13:56:21","slug":"jumbo-et-picnic-ont-ete-les-principaux-beneficiaires-du-piratage-informatique-subi-par-albert-heijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-et-picnic-ont-ete-les-principaux-beneficiaires-du-piratage-informatique-subi-par-albert-heijn\/","title":{"rendered":"Jumbo et Picnic ont \u00e9t\u00e9 les principaux b\u00e9n\u00e9ficiaires du piratage informatique subi par Albert Heijn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 la suite de la r\u00e9cente cyberattaque, <strong>Albert Heijn<\/strong> a perdu une part de march\u00e9 consid\u00e9rable aux Pays-Bas la semaine derni\u00e8re. Ce sont surtout <strong>Jumbo<\/strong> et le supermarch\u00e9 en ligne <strong>Picnic<\/strong> qui ont pu tirer profit des difficult\u00e9s rencontr\u00e9es par le leader du march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les consommateurs ont report\u00e9 leurs achats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La part de march\u00e9 d\u2019Albert Heijn, qui s\u2019\u00e9l\u00e8ve \u00e0 environ 37 % aux Pays-Bas, a fortement chut\u00e9 la semaine derni\u00e8re pour atteindre 28 %, selon les chiffres communiqu\u00e9s au FD par le cabinet d\u2019\u00e9tudes de march\u00e9 Hiiper. La part de march\u00e9 de Jumbo <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1616188\/marktaandeel-albert-heijn-zakte-met-een-kwart-door-cybercrisis\">a augment\u00e9 de pr\u00e8s de quatre points de pourcentage au cours de la m\u00eame p\u00e9riode<\/a>, passant d\u2019environ 20 % \u00e0 24 %. <strong>Plus<\/strong> et <strong>Lidl<\/strong> ont \u00e9galement enregistr\u00e9 une hausse. En termes relatifs, le supermarch\u00e9 en ligne Picnic a \u00e9t\u00e9 le grand gagnant, avec une hausse de 20 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En raison d\u2019une panne informatique, les magasins Albert Heijn ont \u00e9t\u00e9 confront\u00e9s \u00e0 des probl\u00e8mes d\u2019approvisionnement et \u00e0 des rayons vides. Cela a pouss\u00e9 les clients \u00e0 se tourner vers d\u2019autres enseignes. Jumbo \u00e9tant la deuxi\u00e8me cha\u00eene de supermarch\u00e9s aux Pays-Bas, il est logique que de nombreuses personnes se soient rendues chez Jumbo, explique Joep Smeets, directeur de Hiiper, au journal. Dans le m\u00eame temps, le chiffre d&rsquo;affaires total des supermarch\u00e9s la semaine derni\u00e8re a \u00e9t\u00e9 inf\u00e9rieur aux pr\u00e9visions, ce qui indique que les clients d&rsquo;Albert Heijn ont moins d\u00e9pens\u00e9 en raison d&rsquo;un report de leurs achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les activit\u00e9s de commerce en ligne du leader du march\u00e9 ne sont toujours pas op\u00e9rationnelles : elles ne le seront qu\u2019\u00e0 partir de vendredi. Les magasins sont toutefois de mieux en mieux approvisionn\u00e9s. Les sites web des cha\u00eenes de supermarch\u00e9s d\u2019Ahold Delhaize aux \u00c9tats-Unis sont toujours hors ligne. Chez <strong>Delhaize<\/strong> en Belgique, l\u2019impact a \u00e9t\u00e9 moins important et le commerce en ligne est \u00e0 nouveau pleinement op\u00e9rationnel. La plupart des sites web et des applications de la r\u00e9gion d\u2019Europe centrale et du sud-est fonctionnent \u00e9galement \u00e0 nouveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la suite de la r\u00e9cente cyberattaque, Albert Heijn a perdu une part de march\u00e9 consid\u00e9rable aux Pays-Bas la semaine derni\u00e8re. Ce sont surtout Jumbo et le supermarch\u00e9 en ligne Picnic qui ont pu tirer profit des difficult\u00e9s rencontr\u00e9es par le leader du march\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":157443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1294,2010],"people":[],"extra":[43],"company":[124,123,217,545],"topic":[],"region":[524],"class_list":["post-157442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-cyberaanval","tag-cyberattaque","extra-plus","company-ahold-delhaize","company-albert-heijn","company-jumbo","company-picnic","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo et Picnic ont \u00e9t\u00e9 les principaux b\u00e9n\u00e9ficiaires du piratage informatique subi par Albert Heijn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 la suite de la r\u00e9cente cyberattaque, Albert Heijn a perdu une part de march\u00e9 consid\u00e9rable aux Pays-Bas la semaine derni\u00e8re. 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