{"id":15745,"date":"2016-12-06T11:19:10","date_gmt":"2016-12-06T11:19:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/patagonia-fait-don-de-tous-ses-profits-du-black-friday-a-des-associations\/"},"modified":"2016-12-06T11:19:10","modified_gmt":"2016-12-06T11:19:10","slug":"patagonia-fait-don-de-tous-ses-profits-du-black-friday-a-des-associations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/patagonia-fait-don-de-tous-ses-profits-du-black-friday-a-des-associations\/","title":{"rendered":"Patagonia fait don de tous ses profits du Black Friday \u00e0 des associations environnementales"},"content":{"rendered":"<p>La marque outdoor am\u00e9ricaine <strong>Patagonia<\/strong> a revers\u00e9 100% de ses recettes r\u00e9alis\u00e9es lors du Black Friday \u00e0 des associations environnementales. A total l\u2019action a rapport\u00e9 plus de 9 millions d\u2019euros, beaucoup plus qu\u2019attendu.<\/p>\n<p><!--break--><\/p>\n<h2>Cinq fois plus de CA que pr\u00e9vu<\/h2>\n<p>Patagonia pr\u00e9voyait un chiffre d\u2019affaires de 2 millions de dollars (1,9 millions d\u2019euros) \u00e0 l\u2019occasion du Black Friday, mais cette estimation <a href=\"http:\/\/www.denverpost.com\/2016\/11\/29\/patagonia-black-friday-sales-charity\/\" target=\"_blank\" rel=\"noopener\">a \u00e9t\u00e9 largement d\u00e9pass\u00e9e<\/a>. Cette action pour une bonne \u0153uvre a permis d\u2019attirer de nombreux clients qui n\u2019avaient encore jamais rien achet\u00e9 de la marque, se f\u00e9licite Patagonia. La marque californienne n\u2019a pas encore d\u00e9voil\u00e9 \u00e0 quelles organisations elle reverserait les gains, mais a pr\u00e9cis\u00e9 qu\u2019il s\u2019agissait d\u2019organismes qui passent inaper\u00e7us et ne disposent pas de suffisamment de moyens financiers pour fonctionner correctement.<\/p>\n<p>\nFond\u00e9 en 1973, Patagonia s\u2019est toujours profil\u00e9e comme une entreprise engag\u00e9e dans le domaine de l\u2019\u00e9cologie. Ainsi la marque s\u2019est vu octroyer un certificat B Corp par B Lab, une organisation mondiale \u00e0 but non lucratif, qui r\u00e9compense des entreprises soucieuses des probl\u00e8mes sociaux et environnementaux.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque outdoor am\u00e9ricaine Patagonia a revers\u00e9 100% de ses recettes r\u00e9alis\u00e9es lors du Black Friday \u00e0 des associations environnementales. A total l\u2019action a rapport\u00e9 plus de 9 millions d\u2019euros, beaucoup plus qu\u2019attendu. Cinq fois plus de CA que pr\u00e9vu Patagonia pr\u00e9voyait un chiffre d\u2019affaires de 2 millions de dollars (1,9 millions d\u2019euros) \u00e0 l\u2019occasion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patagonia fait don de tous ses profits du Black Friday \u00e0 des associations environnementales - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque outdoor am\u00e9ricaine Patagonia a revers\u00e9 100% de ses recettes r\u00e9alis\u00e9es lors du Black Friday \u00e0 des associations environnementales. 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