{"id":157474,"date":"2026-10-21T10:09:30","date_gmt":"2026-10-21T08:09:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157474"},"modified":"2026-10-21T10:09:33","modified_gmt":"2026-10-21T08:09:33","slug":"adidas-enregistre-un-chiffre-daffaires-et-un-benefice-records","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-enregistre-un-chiffre-daffaires-et-un-benefice-records\/","title":{"rendered":"Adidas enregistre un chiffre d&rsquo;affaires et un b\u00e9n\u00e9fice records"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, <strong>Adidas <\/strong>a enregistr\u00e9 \u00e0 la fois son chiffre d&rsquo;affaires et son b\u00e9n\u00e9fice d&rsquo;exploitation les plus \u00e9lev\u00e9s de son histoire. Le fabricant d&rsquo;articles de sport revoit \u00e0 la hausse ses pr\u00e9visions de b\u00e9n\u00e9fices pour 2026 de 200 millions d&rsquo;euros, notamment gr\u00e2ce \u00e0 un important remboursement de droits de douane am\u00e9ricains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des marges en hausse, moins de remises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, le chiffre d&rsquo;affaires d&rsquo;Adidas a progress\u00e9 de 9 % pour atteindre le montant record de 7,25 milliards d&rsquo;euros. Hors effets de change, la croissance s&rsquo;est \u00e9lev\u00e9e \u00e0 7 %. Le b\u00e9n\u00e9fice d&rsquo;exploitation a bondi de 37 % pour atteindre 1,01 milliard d&rsquo;euros, ce qui constitue \u00e9galement un record trimestriel. La marge brute s&rsquo;est am\u00e9lior\u00e9e de 2,5 points de pourcentage pour s&rsquo;\u00e9tablir \u00e0 54,3 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e0 noter qu\u2019Adidas a pu accro\u00eetre sa rentabilit\u00e9 gr\u00e2ce \u00e0 une hausse des ventes au prix plein. La marque sportive allemande a \u00e9galement b\u00e9n\u00e9fici\u00e9 d\u2019un remboursement d\u2019environ 200 millions d\u2019euros de droits d\u2019importation am\u00e9ricains. Cette aubaine, combin\u00e9e \u00e0 l\u2019am\u00e9lioration des marges, a compens\u00e9 les effets n\u00e9gatifs des taux de change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas revoit \u00e0 la hausse ses pr\u00e9visions de b\u00e9n\u00e9fice pour l&rsquo;ensemble de l&rsquo;exercice, passant de 2,3 milliards \u00e0 2,5 milliards d&rsquo;euros. Sans investissements suppl\u00e9mentaires, le b\u00e9n\u00e9fice d&rsquo;exploitation s&rsquo;\u00e9l\u00e8verait m\u00eame \u00e0 2,6 milliards d&rsquo;euros. Le groupe pr\u00e9voit toutefois d&rsquo;allouer 100 millions d&rsquo;euros suppl\u00e9mentaires au quatri\u00e8me trimestre afin de soutenir sa croissance future. Les pr\u00e9visions d\u2019une croissance du chiffre d\u2019affaires, \u00e0 taux de change constant, comprise entre 9 % et 10 % restent inchang\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9 de la chaussure reste difficile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Bj\u00f8rn Gulden attribue notamment ces solides performances \u00e0 la popularit\u00e9 des nouvelles collections de v\u00eatements et \u00e0 la croissance dans les domaines du football, de la course \u00e0 pied et de l\u2019entra\u00eenement. Selon lui, les investissements dans le marketing et l\u2019innovation portent leurs fruits. Adidas publiera ses r\u00e9sultats trimestriels d\u00e9finitifs le 29 octobre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourtant, tout ne se passe pas sans heurts : \u00ab Le march\u00e9 des chaussures lifestyle est actuellement sous pression, principalement en raison de stocks trop importants et de remises excessives. Mais nous savons que cette situation va bient\u00f4t revenir \u00e0 la normale \u00bb, a d\u00e9clar\u00e9 M. Gulden. Le PDG ne souhaite donc pas miser exclusivement sur des b\u00e9n\u00e9fices \u00e0 court terme. \u00ab Nous restons disciplin\u00e9s, nous renfor\u00e7ons nos bases pour une croissance durable et rentable, et nous maintenons nos objectifs \u00e0 moyen terme. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au troisi\u00e8me trimestre, Adidas a enregistr\u00e9 \u00e0 la fois son chiffre d&rsquo;affaires et son b\u00e9n\u00e9fice d&rsquo;exploitation les plus \u00e9lev\u00e9s de son histoire. Le fabricant d&rsquo;articles de sport revoit \u00e0 la hausse ses pr\u00e9visions de b\u00e9n\u00e9fices pour 2026 de 200 millions d&rsquo;euros, notamment gr\u00e2ce \u00e0 un remboursement important de droits de douane am\u00e9ricains.<\/p>\n","protected":false},"author":5,"featured_media":157475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[770],"people":[],"extra":[43],"company":[351],"topic":[266],"region":[470],"class_list":["post-157474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-sportmode","extra-plus","company-adidas","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas enregistre un chiffre d&#039;affaires et un b\u00e9n\u00e9fice records - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-enregistre-un-chiffre-daffaires-et-un-benefice-records\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas enregistre un chiffre d&#039;affaires et un b\u00e9n\u00e9fice records - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au troisi\u00e8me trimestre, Adidas a enregistr\u00e9 \u00e0 la fois son chiffre d&#039;affaires et son b\u00e9n\u00e9fice d&#039;exploitation les plus \u00e9lev\u00e9s de son histoire. 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