{"id":157553,"date":"2026-10-21T14:56:29","date_gmt":"2026-10-21T12:56:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157553"},"modified":"2026-10-21T14:56:30","modified_gmt":"2026-10-21T12:56:30","slug":"les-cartes-a-collectionner-magic-saverent-etre-la-formule-magique-pour-hasbro","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/les-cartes-a-collectionner-magic-saverent-etre-la-formule-magique-pour-hasbro\/","title":{"rendered":"Les cartes \u00e0 collectionner Magic s&rsquo;av\u00e8rent \u00eatre la formule magique pour Hasbro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le fabricant de jouets <strong>Hasbro <\/strong>d\u00e9passe les attentes avec une croissance de son chiffre d&rsquo;affaires de 15 % et une hausse de ses b\u00e9n\u00e9fices de 52 % au troisi\u00e8me trimestre. Le jeu de cartes \u00ab Magic : The Gathering \u00bb s&rsquo;av\u00e8re notamment \u00eatre une v\u00e9ritable mine d&rsquo;or. Le groupe am\u00e9ricain revoit \u00e0 la hausse ses pr\u00e9visions annuelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magic bat tous les records<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, Hasbro a enregistr\u00e9 un chiffre d\u2019affaires de 1,59 milliard de dollars (1,42 milliard d\u2019euros), soit 15 % de plus qu\u2019un an auparavant. Le groupe a ainsi largement d\u00e9pass\u00e9 les pr\u00e9visions des analystes. Le b\u00e9n\u00e9fice d\u2019exploitation ajust\u00e9 a m\u00eame bondi de 52 % pour atteindre 541 millions de dollars am\u00e9ricains (482 millions d\u2019euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce r\u00e9sultat n\u2019est toutefois pas d\u00fb aux jouets traditionnels, mais au jeu de cartes \u00e0 collectionner Magic : The Gathering. Celui-ci a r\u00e9alis\u00e9 pour la premi\u00e8re fois un chiffre d\u2019affaires trimestriel sup\u00e9rieur \u00e0 600 millions de dollars (534 millions d\u2019euros), soit une hausse de 34 %. L\u2019ensemble de la division \u00ab Wizards and Digital Gaming \u00bb a progress\u00e9 de 31 %. Le jeu mobile Monopoly Go ! a \u00e9galement contribu\u00e9 \u00e0 hauteur de 41 millions de dollars (37 millions d\u2019euros) au chiffre d\u2019affaires trimestriel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous avons enregistr\u00e9 une croissance \u00e0 deux chiffres de notre chiffre d\u2019affaires pour le quatri\u00e8me trimestre cons\u00e9cutif, et Magic : The Gathering a franchi pour la premi\u00e8re fois la barre des 600 millions de dollars de chiffre d\u2019affaires trimestriel \u00bb, d\u00e9clare le PDG Chris Cocks. \u00ab Gr\u00e2ce \u00e0 une offre Magic de plus en plus solide, nous pr\u00e9voyons une fin d\u2019ann\u00e9e 2026 en force et une poursuite de la croissance en 2027. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La division des jouets se redresse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les activit\u00e9s traditionnelles li\u00e9es aux jouets affichent \u00e9galement une croissance, bien qu\u2019\u00e0 un rythme plus mod\u00e9r\u00e9. Le chiffre d\u2019affaires de la division Consumer Products a progress\u00e9 de 4 %, gr\u00e2ce \u00e0 des marques telles que Marvel, Transformers et KPop Demon Hunters. Le r\u00e9sultat d\u2019exploitation ajust\u00e9 de la division a doubl\u00e9 pour atteindre 178 millions de dollars (159 millions d\u2019euros), en partie gr\u00e2ce \u00e0 des r\u00e9ductions de co\u00fbts. La division divertissement a vu son chiffre d\u2019affaires augmenter de 9 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasbro a par ailleurs b\u00e9n\u00e9fici\u00e9 du remboursement des droits de douane am\u00e9ricains, \u00e0 hauteur de 55 millions de dollars am\u00e9ricains (49 millions d\u2019euros) au troisi\u00e8me trimestre. Cette aubaine a contribu\u00e9 \u00e0 la croissance des b\u00e9n\u00e9fices. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des pr\u00e9visions revues \u00e0 la hausse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suite \u00e0 ces solides r\u00e9sultats trimestriels, Hasbro revoit \u00e0 la hausse ses pr\u00e9visions pour 2026. Le groupe table d\u00e9sormais sur une croissance de son chiffre d&rsquo;affaires comprise entre 7 et 9 % \u00e0 taux de change constants, contre 5 \u00e0 7 % auparavant. La marge op\u00e9rationnelle ajust\u00e9e attendue passe de 25 \u00e0 26 % \u00e0 27 \u00e0 28 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pr\u00e9visions de b\u00e9n\u00e9fices sont \u00e9galement revues \u00e0 la hausse : Hasbro vise d\u00e9sormais un r\u00e9sultat brut d\u2019exploitation ajust\u00e9 (EBITDA) compris entre 1,575 et 1,625 milliard de dollars am\u00e9ricains (1,40 \u00e0 1,45 milliard d\u2019euros). Ces r\u00e9sultats illustrent la mani\u00e8re dont Hasbro tire de plus en plus de valeur des jeux (num\u00e9riques), de la propri\u00e9t\u00e9 intellectuelle et des licences, parall\u00e8lement \u00e0 la vente traditionnelle de jouets. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de jouets Hasbro d\u00e9passe les attentes avec une croissance de son chiffre d&rsquo;affaires de 15 % et une hausse de ses b\u00e9n\u00e9fices de 52 % au troisi\u00e8me trimestre. Le jeu de cartes Magic : The Gathering s&rsquo;av\u00e8re notamment \u00eatre une v\u00e9ritable mine d&rsquo;or. Le groupe am\u00e9ricain revoit \u00e0 la hausse ses pr\u00e9visions annuelles.<\/p>\n","protected":false},"author":5,"featured_media":157554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[2139],"topic":[266],"region":[446],"class_list":["post-157553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-hasbro","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les cartes \u00e0 collectionner Magic s&#039;av\u00e8rent \u00eatre la formule magique pour Hasbro - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/les-cartes-a-collectionner-magic-saverent-etre-la-formule-magique-pour-hasbro\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les cartes \u00e0 collectionner Magic s&#039;av\u00e8rent \u00eatre la formule magique pour Hasbro - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le fabricant de jouets Hasbro d\u00e9passe les attentes avec une croissance de son chiffre d&#039;affaires de 15 % et une hausse de ses b\u00e9n\u00e9fices de 52 % au troisi\u00e8me trimestre. Le jeu de cartes Magic : The Gathering s&#039;av\u00e8re notamment \u00eatre une v\u00e9ritable mine d&#039;or. 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