{"id":157626,"date":"2026-10-22T15:58:04","date_gmt":"2026-10-22T13:58:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157626"},"modified":"2026-10-22T15:58:06","modified_gmt":"2026-10-22T13:58:06","slug":"un-medecin-dentreprise-controverse-seme-le-trouble-chez-prenatal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/un-medecin-dentreprise-controverse-seme-le-trouble-chez-prenatal\/","title":{"rendered":"Un \u00ab m\u00e9decin d&rsquo;entreprise \u00bb controvers\u00e9 s\u00e8me le trouble chez Pr\u00e9natal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pr\u00e9natal<\/strong>, la cha\u00eene n\u00e9erlandaise de produits pour b\u00e9b\u00e9s d\u00e9ficitaire qui a r\u00e9cemment \u00e9t\u00e9 rachet\u00e9e par son PDG Jochem van Bueren, a fait appel aux services de Martijn Rozenboom, sp\u00e9cialiste du redressement d&rsquo;entreprises, en tant que conseiller. Cela suscite une certaine inqui\u00e9tude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Nous travaillons d\u2019arrache-pied \u00e0 une restructuration \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En septembre, on a appris que le PDG Jochem van Bueren avait rachet\u00e9 toutes les actions du sp\u00e9cialiste n\u00e9erlandais des produits pour la m\u00e8re et l\u2019enfant \u00e0 l\u2019investisseur allemand Mutares. Cette transaction vise \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/prenatal-passe-entre-les-mains-de-son-propre-pdg\/\">assurer la continuit\u00e9<\/a> et \u00e0 donner \u00e0 Pr\u00e9natal la marge de man\u0153uvre n\u00e9cessaire pour poursuivre sa croissance en tant qu\u2019entreprise ind\u00e9pendante, avait alors d\u00e9clar\u00e9 le dirigeant. La cha\u00eene, qui compte 34 magasins et une boutique en ligne, est d\u00e9ficitaire depuis des ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, il appara\u00eet d\u00e9sormais que le PDG a fait appel au \u00ab m\u00e9decin des entreprises \u00bb Martijn Rozenboom en tant que conseiller, <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1616482\/prenatal-haalt-bedrijvendokter-rozenboom-binnen-voor-herstructurering-bedrijf\">ce qui inqui\u00e8te les syndicats<\/a>, rapporte le FD. Rozenboom, connu pour racheter des entreprises d\u00e9ficitaires, est controvers\u00e9 depuis qu\u2019il a repris <strong>Miss Etam<\/strong> au groupe belge <strong>FNG<\/strong> avant de la laisser finalement faire faillite. Il a \u00e9t\u00e9 reconnu coupable par le tribunal de mauvaise gestion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ce que j\u2019entends de la part de nos adh\u00e9rents ressemble beaucoup \u00e0 sa mani\u00e8re habituelle de proc\u00e9der. Cela me rappelle fortement les signaux que nous avions re\u00e7us de nos membres lorsque Rozenboom avait rachet\u00e9 Miss Etam, alors en faillite, juste apr\u00e8s l\u2019\u00e9t\u00e9 2020 \u00bb, d\u00e9clare Martin Pikaart, du syndicat AVV, au journal. Mais un porte-parole de Rozenboom d\u00e9ment : \u00ab Pr\u00e9natal n\u2019est pas en faillite. Nous travaillons d\u2019arrache-pied \u00e0 une restructuration. L\u2019objectif est de renouer avec la rentabilit\u00e9. Rozenboom a simplement \u00e9t\u00e9 engag\u00e9 en tant que conseiller strat\u00e9gique. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9natal, la cha\u00eene n\u00e9erlandaise de produits pour b\u00e9b\u00e9s d\u00e9ficitaire qui a r\u00e9cemment \u00e9t\u00e9 rachet\u00e9e par son PDG Jochem van Bueren, a fait appel aux services de Martijn Rozenboom, un \u00ab sauveteur d&rsquo;entreprises \u00bb, en tant que conseiller. Cela suscite une certaine inqui\u00e9tude. <\/p>\n","protected":false},"author":3,"featured_media":157627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[],"company":[2128],"topic":[332],"region":[524],"class_list":["post-157626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","company-prenatal","topic-restructuration","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un \u00ab m\u00e9decin d&#039;entreprise \u00bb controvers\u00e9 s\u00e8me le trouble chez Pr\u00e9natal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pr\u00e9natal, la cha\u00eene n\u00e9erlandaise de produits pour b\u00e9b\u00e9s d\u00e9ficitaire qui a r\u00e9cemment \u00e9t\u00e9 rachet\u00e9e par son PDG Jochem van Bueren, a fait appel aux services de Martijn Rozenboom, sp\u00e9cialiste du redressement d&#039;entreprises, en tant que conseiller. 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