{"id":157643,"date":"2026-10-23T09:29:59","date_gmt":"2026-10-23T07:29:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157643"},"modified":"2026-10-23T09:30:01","modified_gmt":"2026-10-23T07:30:01","slug":"mediamarkt-se-lance-lui-aussi-dans-la-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-se-lance-lui-aussi-dans-la-franchise\/","title":{"rendered":"MediaMarkt se lance lui aussi dans la franchise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>MediaMarkt <\/strong>souhaite \u00e9tendre son r\u00e9seau de magasins avec l&rsquo;aide d&rsquo;entrepreneurs ind\u00e9pendants. La cha\u00eene d&rsquo;\u00e9lectronique lance un nouveau mod\u00e8le de partenariat, dans le cadre duquel des commer\u00e7ants locaux exploiteront les magasins. Les premiers points de vente devraient ouvrir mi-2027 en Allemagne, puis le d\u00e9ploiement se poursuivra \u00e0 l&rsquo;international.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une ma\u00eetrise totale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous fournissons le magasin, les marques, les gammes de produits et <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/neue-strategie-mediamarkt-sucht-selbststaendige-haendler-193895\">la composition de l\u2019offre<\/a> \u00bb, pr\u00e9cise Marcus Tengler, vice-pr\u00e9sident charg\u00e9 de l\u2019immobilier et des concepts de magasin, au journal allemand Lebensmittel Zeitung. MediaMarkt garde donc les r\u00eanes commerciales : la cha\u00eene reste propri\u00e9taire des stocks, enregistre le chiffre d\u2019affaires et g\u00e8re les syst\u00e8mes commerciaux centraux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le partenaire ind\u00e9pendant per\u00e7oit une r\u00e9mun\u00e9ration fixe et une prime li\u00e9e \u00e0 la performance. Il est responsable de la gestion quotidienne, du personnel, du marketing local et des orientations r\u00e9gionales en mati\u00e8re d\u2019assortiment. MediaMarkt int\u00e8gre en outre pleinement les magasins partenaires dans sa strat\u00e9gie omnicanale. Ceux-ci font ainsi office de points de retrait pour les commandes en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concurrence pour Expert et Euronics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MediaMarkt vise dans un premier temps quelques dizaines de magasins partenaires en Allemagne. Les premi\u00e8res ouvertures sont pr\u00e9vues pour mi-2027, puis viendra le d\u00e9ploiement international. \u00ab Notre programme de partenariat omnicanal a \u00e9t\u00e9 con\u00e7u comme un mod\u00e8le international \u00bb, explique Tengler. \u00c0 cette fin, le d\u00e9taillant souhaite \u00e9galement mettre progressivement en place des \u00e9quipes locales charg\u00e9es d\u2019accompagner les entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e0 noter que MediaMarkt ne s\u2019adresse pas exclusivement aux entrepreneurs du secteur de l\u2019\u00e9lectronique. Ce sont surtout l\u2019exp\u00e9rience dans le commerce de d\u00e9tail et un ancrage local solide qui comptent. Il est \u00e0 noter que le concept vise \u00e9galement les commer\u00e7ants qui disposent d\u00e9j\u00e0 d\u2019un local commercial et qui souhaiteraient \u00e9ventuellement se reconvertir : la cha\u00eene recherche des surfaces de vente comprises entre 600 et 1 000 m\u00e8tres carr\u00e9s pour son format Express plus compact, et d\u2019au moins 2 000 m\u00e8tres carr\u00e9s pour ses magasins classiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette initiative, MediaMarkt s\u2019aventure sur le terrain des groupements d\u2019achat tels qu\u2019Expert, Euronics et ElectronicPartner, qui travaillent traditionnellement avec des revendeurs ind\u00e9pendants d\u2019\u00e9lectronique. Selon MediaMarkt, le d\u00e9veloppement du programme de partenariat a n\u00e9cessit\u00e9 plusieurs ann\u00e9es, notamment en raison de la complexit\u00e9 juridique, fiscale et logistique. Ce concept marque \u00e9galement un retour \u00e0 une certaine forme d\u2019entrepreneuriat ind\u00e9pendant : jusqu\u2019en 2021, les g\u00e9rants de magasins MediaMarkt pouvaient encore d\u00e9tenir une participation maximale de 10 % dans leur propre \u00e9tablissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MediaMarkt souhaite \u00e9tendre son r\u00e9seau de magasins avec l&rsquo;aide d&rsquo;entrepreneurs ind\u00e9pendants. La cha\u00eene d&rsquo;\u00e9lectronique lance un nouveau mod\u00e8le de partenariat, dans le cadre duquel des commer\u00e7ants locaux exploiteront les magasins. Les premiers points de vente devraient ouvrir leurs portes mi-2027 en Allemagne, puis le d\u00e9ploiement se poursuivra \u00e0 l&rsquo;international.<\/p>\n","protected":false},"author":5,"featured_media":157644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[1934],"people":[],"extra":[43],"company":[426,907],"topic":[276],"region":[],"class_list":["post-157643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","tag-franchise","extra-plus","company-ceconomy","company-mediamarkt","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt se lance lui aussi dans la franchise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-se-lance-lui-aussi-dans-la-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMarkt se lance lui aussi dans la franchise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"MediaMarkt souhaite \u00e9tendre son r\u00e9seau de magasins avec l&#039;aide d&#039;entrepreneurs ind\u00e9pendants. 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