{"id":157674,"date":"2026-10-23T12:50:10","date_gmt":"2026-10-23T10:50:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157674"},"modified":"2026-10-23T12:50:13","modified_gmt":"2026-10-23T10:50:13","slug":"pg-met-en-garde-contre-une-forte-hausse-des-couts-mais-les-consommateurs-continuent-dacheter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/pg-met-en-garde-contre-une-forte-hausse-des-couts-mais-les-consommateurs-continuent-dacheter\/","title":{"rendered":"P&amp;G met en garde contre une forte hausse des co\u00fbts, mais les consommateurs continuent d&rsquo;acheter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Procter &amp; Gamble<\/strong> constate une hausse plus forte que pr\u00e9vu de ses co\u00fbts de mati\u00e8res premi\u00e8res et de transport en raison des prix \u00e9lev\u00e9s du p\u00e9trole. Le fabricant am\u00e9ricain des marques Pampers, Ariel et Gillette affiche n\u00e9anmoins des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Les produits de beaut\u00e9 et les articles m\u00e9nagers, en particulier, continuent de bien se vendre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La hausse des co\u00fbts p\u00e8se sur les marges<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Procter &amp; Gamble (P&amp;G) s&rsquo;attend \u00e0 ce que la hausse des prix des mati\u00e8res premi\u00e8res, de l&rsquo;\u00e9nergie et du transport p\u00e8se sur ses b\u00e9n\u00e9fices de 1,4 milliard de dollars (1,25 milliard d&rsquo;euros) au cours de l&rsquo;exercice comptable 2027. Auparavant, la multinationale tablait sur un impact des co\u00fbts de 1 milliard de dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sont surtout les prix \u00e9lev\u00e9s du p\u00e9trole qui p\u00e8sent sur les r\u00e9sultats, tandis qu\u2019une p\u00e9nurie de chauffeurs routiers sur certains itin\u00e9raires fait encore grimper les co\u00fbts de transport. Selon le directeur financier Andre Schulten, la pression sur les co\u00fbts devrait encore s\u2019accentuer au cours des deux prochains trimestres. Cette inflation p\u00e8se sur les marges b\u00e9n\u00e9ficiaires. Au premier trimestre, qui s\u2019est achev\u00e9 fin septembre, la marge op\u00e9rationnelle de base a recul\u00e9 de 0,8 point de pourcentage, malgr\u00e9 des gains de productivit\u00e9 qui ont permis de la faire progresser de 2,5 points de pourcentage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P&amp;G souhaite r\u00e9percuter une partie des hausses de co\u00fbts sur les consommateurs, mais doit rester prudent. En effet, la hausse des prix du carburant et des denr\u00e9es alimentaires p\u00e8se d\u00e9j\u00e0 sur le budget des m\u00e9nages. Le groupe s&rsquo;efforce donc de combiner les hausses de prix avec l&rsquo;innovation produit, sans compromettre la croissance des ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une r\u00e9silience surprenante des consommateurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 la hausse des co\u00fbts, le chiffre d\u2019affaires trimestriel a progress\u00e9 de 4 % pour atteindre 23,28 milliards de dollars (20,78 milliards d\u2019euros). Le b\u00e9n\u00e9fice par action ajust\u00e9 a \u00e9galement d\u00e9pass\u00e9 les attentes : 2 dollars (1,79 euro), contre une pr\u00e9vision de 1,88 dollar (1,68 euro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance en volume confirme que les consommateurs continuent pour l\u2019instant \u00e0 acheter. P&amp;G a vendu au total 2,4 % de produits en plus, tandis que les prix de vente n\u2019ont augment\u00e9 en moyenne que de 0,4 %. Les produits de soins capillaires plus on\u00e9reux, tels que ceux de Pantene, ont particuli\u00e8rement bien march\u00e9. La division des produits m\u00e9nagers, avec des marques comme Ariel et Tide, a \u00e9galement enregistr\u00e9 une croissance en volume de 4,3 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe reste toutefois prudent quant \u00e0 la suite de l\u2019exercice. En effet, la combinaison de l\u2019incertitude g\u00e9opolitique, des prix \u00e9lev\u00e9s de l\u2019\u00e9nergie et de la pression sur le pouvoir d\u2019achat rend de plus en plus difficiles de nouvelles hausses de prix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter &amp; Gamble constate une hausse plus forte que pr\u00e9vu de ses co\u00fbts de mati\u00e8res premi\u00e8res et de transport en raison des prix \u00e9lev\u00e9s du p\u00e9trole. Le fabricant am\u00e9ricain des marques Pampers, Ariel et Gillette affiche toutefois des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Les produits de beaut\u00e9 et les articles m\u00e9nagers, en particulier, continuent de bien se vendre.<\/p>\n","protected":false},"author":5,"featured_media":157675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[199],"topic":[266],"region":[],"class_list":["post-157674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-procter-gamble","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P&amp;G met en garde contre une forte hausse des co\u00fbts, mais les consommateurs continuent d&#039;acheter - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/pg-met-en-garde-contre-une-forte-hausse-des-couts-mais-les-consommateurs-continuent-dacheter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P&amp;G met en garde contre une forte hausse des co\u00fbts, mais les consommateurs continuent d&#039;acheter - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Procter &amp; Gamble constate une hausse plus forte que pr\u00e9vu de ses co\u00fbts de mati\u00e8res premi\u00e8res et de transport en raison des prix \u00e9lev\u00e9s du p\u00e9trole. 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