{"id":157746,"date":"2026-10-23T16:22:41","date_gmt":"2026-10-23T14:22:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157746"},"modified":"2026-10-23T16:34:50","modified_gmt":"2026-10-23T14:34:50","slug":"filet-pur-flagrant-delit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-flagrant-delit\/","title":{"rendered":"[Filet Pur] Flagrant d\u00e9lit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Des entrepreneurs hors la loi qui n\u2019en font qu\u2019\u00e0 leur t\u00eate finiront par obliger les discounters \u00e0 suivre le mauvais exemple. Pendant ce temps, les pilleurs plombent le moral du secteur. Du vin vendu \u00e0 prix d\u00e9risoire est-il la solution&nbsp;? Filet Pur se pose la question. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marques gratuites<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lundi, nous avons pu lire deux communiqu\u00e9s de presse pr\u00e9sentant deux visions l\u00e9g\u00e8rement divergentes d\u2019une m\u00eame transaction. Alors que <strong>Colruyt Group<\/strong>, fid\u00e8le \u00e0 sa prudence l\u00e9gendaire, \u00e9mettait encore une r\u00e9serve (\u00ab\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-propose-152-millions-pour-codifrance-filiale-de-colruyt\/\">nous ne l\u00e8verons cette option qu\u2019apr\u00e8s avoir consult\u00e9 les personnes concern\u00e9es<\/a>\u00a0\u00bb), l\u2019affaire est entendue pour <strong>Carrefour<\/strong>\u00a0: ce rachat est un fait flagrant. Le message est clair. Sans la moindre r\u00e9serve\u00a0: <strong>Codifrance<\/strong> change de propri\u00e9taire et le num\u00e9ro deux fran\u00e7ais renforce sa position de leader dans le segment des commerces de proximit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, ce n\u2019est pas plus difficile que \u00e7a. L\u2019offre ferme est certes un peu moins \u00e9lev\u00e9e que ce que laissaient entendre les rumeurs, et il n\u2019est plus question de vente group\u00e9e avec quelques Carrefour Market belges. Mais qu\u2019importe&nbsp;: \u00e0 Hal, ils en sont d\u00e9barrass\u00e9s. Ils peuvent ainsi se concentrer \u00e0 nouveau sur ce qui compte vraiment. Comme pr\u00e9server leurs parts de march\u00e9 en Belgique en distribuant gratuitement des paquets de M&amp;M\u2019s et du Dreft, des sachets Hak, du Danone ou du Maredsous \u00e0 l\u2019occasion d\u2019une nouvelle \u00e9dition de leur grand Festival des marques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Barricad\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La semaine n\u2019a toutefois pas \u00e9t\u00e9 la meilleure de l\u2019ann\u00e9e pour sieur Bompard. Apr\u00e8s la publication de r\u00e9sultats trimestriels pourtant solides, il a fait plonger le moral des investisseurs et le cours de l\u2019action en annon\u00e7ant une bien sombre perspective&nbsp;: <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-revoit-ses-previsions-a-la-baisse-apres-une-manifestation-violente-en-france\/\">ce sont les pilleurs pris en flagrant d\u00e9lit, et non les actionnaires, qui rafleront la croissance des b\u00e9n\u00e9fices attendue<\/a> ces prochains mois. Leader du commerce de proximit\u00e9, Carrefour poss\u00e8de forc\u00e9ment plus de magasins en ville que ses concurrents. Et ils sont d\u00e9sormais tous barricad\u00e9s dans l\u2019attente angoissante de savoir ce qui sera encore incendi\u00e9 samedi. L\u2019automne s\u2019annonce temp\u00e9tueux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contraste \u00e9tait on ne peut plus frappant&nbsp;: alors que la maison m\u00e8re pansait ses plaies apr\u00e8s les \u00e9meutes, on exultait \u00e0 Zaventem. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouvelle-croissance-du-chiffre-daffaires-et-gain-de-parts-de-marche-pour-carrefour-belgique\/\">Six trimestres cons\u00e9cutifs de croissance&nbsp;: hourra&nbsp;!<\/a> Et 0,2 point de part de march\u00e9 en plus&nbsp;: youpie&nbsp;! Ah bon&nbsp;? Nielsen ou YouGov&nbsp;? En YTD ou MAT&nbsp;? Ce n\u2019a pas \u00e9t\u00e9 pr\u00e9cis\u00e9.&nbsp; Et je n\u2019en crois donc pas rien. Les fois pr\u00e9c\u00e9dentes, les r\u00e9actions des concurrents \u00e9taient plut\u00f4t laconiques&nbsp;: \u00ab&nbsp;Cela n\u2019appara\u00eet pas dans nos chiffres.&nbsp;\u00bb Mais ces chiffres-l\u00e0, je n\u2019ai pas pu les consulter non plus. Pour moi, c\u2019est simple&nbsp;: qui affirme gagner des parts de march\u00e9 doit en apporter la preuve flagrante. Hier, comme chaque mois, les chiffres des parts de march\u00e9 fran\u00e7aises sont arriv\u00e9s dans ma bo\u00eete mail. Carrefour a perdu 0,4 point de pourcentage. Voil\u00e0. De la transparence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faits accomplis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je veux bien croire que les ouvertures dominicales profitent \u00e0 l\u2019enseigne. Mais pour combien de temps encore&nbsp;? Jusqu\u2019\u00e0 ce qu\u2019<strong>Aldi<\/strong> et <strong>Lidl<\/strong>, puis in\u00e9vitablement Colruyt, suivent le mauvais exemple. Parce qu\u2019ils n\u2019auront pas le choix. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-met-la-pression-pour-louverture-le-dimanche\/\">\u00c0 Erpe-Mere, ils font le forcing<\/a>, car les parts de march\u00e9 ont recul\u00e9 de 0,4 point au cours des sept premiers mois de l\u2019ann\u00e9e. L\u2019information a fuit\u00e9 par les syndicats, qui ne semblent pas demandeurs et veulent encore faire monter les ench\u00e8res. Ce qui ne facilite pas les choses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais le mouvement est lanc\u00e9&nbsp;: les consommateurs s\u2019habituent de plus en plus \u00e0 trouver des magasins ouverts tous les jours, de pr\u00e9f\u00e9rence jusque tard le soir. M\u00eame si cela contrevient de mani\u00e8re flagrante au droit du travail, les ind\u00e9pendants n\u2019en font qu\u2019\u00e0 leur t\u00eate. Le <strong>Jumbo<\/strong> de Pelt s\u2019en vantait sans scrupule dans le journal d\u2019hier&nbsp;: <a href=\"https:\/\/www.hbvl.be\/regio\/limburg\/pelt\/deze-supermarkt-in-pelt-is-voortaan-elke-dag-open-van-7-tot-21-uur-ook-op-kerstmis-de-klant-wil-het\/163379354.html\">365 jours par an, de 7 h \u00e0 21 h<\/a>. Parce que c\u2019est ce que veut le client. C\u2019est ill\u00e9gal&nbsp;? Pas grave. Les pouvoirs publics laissent faire, l\u2019inspection sociale n\u2019inflige aucune amende. Dans ces conditions, tout retour en arri\u00e8re est illusoire. Un fait accompli qui n\u2019augure rien de bon pour les discounters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan astucieux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais revenons un instant \u00e0 Zaventem, car la question reste sans r\u00e9ponse&nbsp;: que vont r\u00e9ellement apporter ces meilleurs chiffres \u00e0 Carrefour Belgique&nbsp;? S\u2019ils prouvent qu\u2019ils peuvent durablement rentables, ne deviennent-ils pas simplement une cible plus attrayante pour d\u2019\u00e9ventuels repreneurs&nbsp;? C\u2019est un cercle vicieux. \u00c0 moins que le cerveau de l\u2019op\u00e9ration, Geoffroy Gersdorff, ne pr\u00e9pare un plan astucieux. Comme&nbsp;: imbriquer les structures belge et fran\u00e7aise dans un n\u0153ud si inextricable qu\u2019il devient difficile, voire impossible, de les s\u00e9parer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9sence certes encore modeste de ces petits BuyBye con\u00e7us en Belgique, des magasins hyperintelligents et enti\u00e8rement automatis\u00e9s, montre la voie. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-ouvre-cinq-nouveaux-magasins-autonomes-buybye\/\">Sur les douze points de vente qui seront bient\u00f4t ouverts, quatre se trouvent d\u00e9j\u00e0 en France<\/a>. C\u2019est un d\u00e9but. La filiale belge devient aussi un laboratoire d\u2019essai pour de nouvelles technologies, comme les chariots dop\u00e9s \u00e0 l\u2019IA et les syst\u00e8mes de paiement mobiles. Se rendre indispensable, ce peut \u00eatre une piste. Mais il se peut tout autant qu&rsquo;ils prennent leurs d\u00e9sirs pour des r\u00e9alit\u00e9s. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Scandaleusement bas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, encore ceci. En attendant les ouvertures dominicales, Aldi s\u2019exerce avec des ouvertures vesp\u00e9rales. Enfin, dans un seul magasin&nbsp;: un bar \u00e0 vin \u00e9ph\u00e9m\u00e8re qui veut prouver que le hard discount peut aussi \u00eatre branch\u00e9. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-ouvre-un-bar-a-vin-ephemere-a-anvers\/\">Al Divino, c\u2019est en r\u00e9alit\u00e9 Aldi Vino<\/a>, ont d\u00e9couvert hier soir des influenceurs pris \u00e0 contre-pied. Mais qui refuserait un verre de vin et une assiette ap\u00e9ritive gratuite&nbsp;? Pas moi, en tout cas. C\u2019\u00e9tait sympa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu\u2019au 1er novembre, la client\u00e8le anversoise peut d\u00e9guster des vins de f\u00eate \u00e0 des prix brad\u00e9s. Dans un environnement horeca, de tels prix sont presque choquants. \u00c0 peine un euro le verre&nbsp;: n\u2019est-ce pas chercher les ennuis en ces temps difficiles&nbsp;? Comme si nous n\u2019en avions pas d\u00e9j\u00e0 assez. \u00c0 la semaine prochaine&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/newsletters\/\">Toute l\u2019actualit\u00e9 food dans votre mailbox chaque vendredi&nbsp;? Abonnez-vous \u00e0 notre lettre d\u2019information gratuite ici\u2009&nbsp;!<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des entrepreneurs hors la loi qui n\u2019en font qu\u2019\u00e0 leur t\u00eate finiront par obliger les discounters \u00e0 suivre le mauvais exemple. Pendant ce temps, les pilleurs plombent le moral du secteur. Du vin vendu \u00e0 prix d\u00e9risoire est-il la solution\u00a0? Filet Pur se pose la question.<\/p>\n","protected":false},"author":22,"featured_media":157745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[203,87,201,141,217,204],"topic":[205,386],"region":[],"class_list":["post-157746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","company-carrefour","company-colruyt","company-colruyt-group","company-jumbo","company-lidl","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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