{"id":157892,"date":"2026-10-27T09:32:36","date_gmt":"2026-10-27T08:32:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157892"},"modified":"2026-10-27T09:32:38","modified_gmt":"2026-10-27T08:32:38","slug":"maisons-du-monde-change-de-pdg-apres-des-chiffres-daffaires-catastrophiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/maisons-du-monde-change-de-pdg-apres-des-chiffres-daffaires-catastrophiques\/","title":{"rendered":"Maisons du Monde change de PDG apr\u00e8s des chiffres d&rsquo;affaires catastrophiques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 peine quelques mois apr\u00e8s le sauvetage financier de <strong>Maisons du Monde<\/strong>, le PDG Fran\u00e7ois-Melchior de Polignac doit c\u00e9der sa place \u00e0 John Browett. La cha\u00eene fran\u00e7aise de magasins d&rsquo;ameublement fait \u00e9galement appel \u00e0 l&rsquo;expert en commerce de d\u00e9tail Marc T\u00e9nart pour acc\u00e9l\u00e9rer son redressement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La nouvelle direction doit inverser la tendance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maisons du Monde proc\u00e8de \u00e0 un remaniement \u00e0 la t\u00eate de l\u2019entreprise apr\u00e8s un troisi\u00e8me trimestre particuli\u00e8rement difficile. Fran\u00e7ois-Melchior de Polignac, qui \u00e9tait \u00e0 la t\u00eate de l\u2019entreprise depuis mars 2023, a quitt\u00e9 ses fonctions le 26 octobre. John Browett, l\u2019actuel pr\u00e9sident du conseil d\u2019administration, assurera \u00e9galement la direction quotidienne \u00e0 titre temporaire \u00e0 compter du 27 octobre. Le conseil d\u2019administration recherche entre-temps un successeur permanent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M. Browett sera second\u00e9 par Marc T\u00e9nart, qui prendra ses fonctions de directeur g\u00e9n\u00e9ral adjoint. T\u00e9nart poss\u00e8de plus de trente ans d\u2019exp\u00e9rience dans le secteur de la grande distribution et a pr\u00e9c\u00e9demment occup\u00e9 des postes de direction chez Castorama, Brico D\u00e9p\u00f4t, Kingfisher France, Conforama et Lapeyre. Browett a lui-m\u00eame notamment dirig\u00e9 la cha\u00eene britannique de magasins d\u2019ameublement Dunelm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l\u2019entreprise, la nouvelle direction doit avant tout am\u00e9liorer les performances op\u00e9rationnelles, ma\u00eetriser les co\u00fbts et regagner la confiance des clients. \u00ab Avec les \u00e9quipes, nous voulons donner un nouvel \u00e9lan \u00e0 notre strat\u00e9gie et recr\u00e9er les conditions d\u2019une croissance durable \u00bb, d\u00e9clare M. Browett dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le chiffre d\u2019affaires s\u2019effondre de 21 %<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce changement \u00e0 la t\u00eate de l\u2019entreprise intervient \u00e0 peine quelques jours apr\u00e8s la publication de r\u00e9sultats trimestriels particuli\u00e8rement d\u00e9cevants. Maisons du Monde a vu son <a href=\"https:\/\/www.retaildetail.fr\/news\/maison-deco\/le-chiffre-daffaires-de-maisons-du-monde-seffondre-de-21-en-raison-de-problemes-dapprovisionnement\/\" data-type=\"link\" data-id=\"https:\/\/www.retaildetail.fr\/news\/maison-deco\/le-chiffre-daffaires-de-maisons-du-monde-seffondre-de-21-en-raison-de-problemes-dapprovisionnement\/\">chiffre d\u2019affaires chuter de 21 % au troisi\u00e8me trimestre, pour s\u2019\u00e9tablir \u00e0 176,3 millions d\u2019euros<\/a>. Des probl\u00e8mes persistants d\u2019approvisionnement et une politique promotionnelle prudente p\u00e8sent sur les r\u00e9sultats. L\u2019entreprise souhaitait pr\u00e9server ses marges en accordant moins de remises, mais n\u2019a pas r\u00e9ussi pour autant \u00e0 maintenir une disponibilit\u00e9 suffisante des produits. La baisse du chiffre d\u2019affaires d\u00e9passe largement celle du march\u00e9 fran\u00e7ais du meuble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau directeur g\u00e9n\u00e9ral adjoint, T\u00e9nart, consid\u00e8re donc la disponibilit\u00e9 des produits comme une priorit\u00e9 majeure. \u00ab Je connais les d\u00e9fis auxquels le secteur de l\u2019ameublement est confront\u00e9, mais aussi les leviers permettant \u00e0 une cha\u00eene de magasins de retrouver son \u00e9lan : une gamme attrayante et disponible, une exp\u00e9rience client de qualit\u00e9 et une ex\u00e9cution rigoureuse \u00e0 tous les niveaux. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette intervention intervient \u00e0 peine quelques mois apr\u00e8s le rachat de la cha\u00eene de magasins d\u2019ameublement en difficult\u00e9 par les investisseurs britanniques Alteri Investors et Eicos Investment Group. Cette op\u00e9ration visait \u00e0 \u00e9viter une proc\u00e9dure judiciaire, apr\u00e8s que Maisons du Monde eut enregistr\u00e9 l\u2019ann\u00e9e derni\u00e8re une perte record de 406 millions d\u2019euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 peine quelques mois apr\u00e8s le sauvetage financier de Maisons du Monde, le PDG Fran\u00e7ois-Melchior de Polignac doit c\u00e9der sa place \u00e0 John Browett. La cha\u00eene fran\u00e7aise de magasins d&rsquo;ameublement fait \u00e9galement appel \u00e0 Marc T\u00e9nart, expert en commerce de d\u00e9tail, afin d&rsquo;acc\u00e9l\u00e9rer son redressement.<\/p>\n","protected":false},"author":5,"featured_media":157893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[513],"topic":[609],"region":[342],"class_list":["post-157892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-maisons-du-monde","topic-changement-de-direction","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maisons du Monde change de PDG apr\u00e8s des chiffres d&#039;affaires catastrophiques - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/maisons-du-monde-change-de-pdg-apres-des-chiffres-daffaires-catastrophiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maisons du Monde change de PDG apr\u00e8s des chiffres d&#039;affaires catastrophiques - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00c0 peine quelques mois apr\u00e8s le sauvetage financier de Maisons du Monde, le PDG Fran\u00e7ois-Melchior de Polignac doit c\u00e9der sa place \u00e0 John Browett. 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