{"id":157910,"date":"2026-10-27T10:21:18","date_gmt":"2026-10-27T09:21:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157910"},"modified":"2026-10-27T10:21:19","modified_gmt":"2026-10-27T09:21:19","slug":"laccord-unox-entre-unilever-et-zwanenberg-bloque","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/laccord-unox-entre-unilever-et-zwanenberg-bloque\/","title":{"rendered":"L&rsquo;autorit\u00e9 de la concurrence bloque l&rsquo;accord sur Unox entre Unilever et Zwanenberg"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si <strong>Zwanenberg Food Group<\/strong> rach\u00e8te les marques Unox et Zwan \u00e0 <strong>Unilever<\/strong>, cela pourrait entra\u00eener une hausse des prix des saucisses fum\u00e9es, des saucisses \u00e0 cuire et des soupes, craint l&rsquo;autorit\u00e9 n\u00e9erlandaise de la concurrence, qui bloque l&rsquo;op\u00e9ration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une position de n\u00e9gociation trop forte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;annonce de la vente des marques Unox et Zwan d&rsquo;Unilever \u00e0 Zwanenberg <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-vend-les-icones-neerlandaises-unox-et-zwan\/\">remonte d\u00e9j\u00e0 \u00e0 d\u00e9cembre 2024<\/a>, mais l&rsquo;Autorit\u00e9 n\u00e9erlandaise de la concurrence et des march\u00e9s (ACM) a annonc\u00e9 une enqu\u00eate approfondie et a fait savoir ce matin que l&rsquo;acquisition ne pouvait pas avoir lieu. En effet, \u00e0 l\u2019issue de cette acquisition, la part de march\u00e9 de Zwanenberg dans les saucisses fum\u00e9es, les saucisses \u00e0 cuire et les soupes de longue conservation passerait de 60 % \u00e0 environ 80 %. L\u2019entreprise se trouverait ainsi en position de force face aux supermarch\u00e9s, ce qui pourrait entra\u00eener une hausse des prix pour les consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette objection constitue un revers pour Unilever, qui a d\u00e9j\u00e0 c\u00e9d\u00e9 plusieurs divisions ces derni\u00e8res ann\u00e9es afin de se concentrer sur ses marques phares. C\u2019est \u00e9galement une d\u00e9ception pour Zwanenberg : le fabricant de charcuterie produit d\u00e9j\u00e0 de nombreux produits pour Unox et souhaitait \u00e9galement devenir propri\u00e9taire de la marque. L\u2019ACM a jug\u00e9 insuffisante la proposition de Zwanenberg de c\u00e9der trois lignes de production \u00e0 une autre entreprise du secteur de la viande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les deux entreprises concern\u00e9es ont donc r\u00e9agi avec d\u00e9ception \u00e0 cette nouvelle. Zwanenberg envisage de faire appel, tandis qu\u2019Unilever va \u00e9tudier la d\u00e9cision avant de d\u00e9terminer la suite \u00e0 donner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si Zwanenberg Food Group rach\u00e8te les marques Unox et Zwan \u00e0 Unilever, cela pourrait entra\u00eener une hausse des prix des saucisses fum\u00e9es, des saucisses \u00e0 cuire et des soupes, craint l&rsquo;autorit\u00e9 n\u00e9erlandaise de la concurrence, qui bloque cette op\u00e9ration.<\/p>\n","protected":false},"author":3,"featured_media":157911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[260,2142],"topic":[282],"region":[524],"class_list":["post-157910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-unilever","company-zwanenberg-food-group","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;autorit\u00e9 de la concurrence bloque l&#039;accord sur 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