{"id":157917,"date":"2026-10-27T10:59:13","date_gmt":"2026-10-27T09:59:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157917"},"modified":"2026-10-27T10:59:17","modified_gmt":"2026-10-27T09:59:17","slug":"nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/","title":{"rendered":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, <strong>Beiersdorf <\/strong>a<strong> <\/strong>de nouveau enregistr\u00e9 une baisse de ses ventes. Sa marque phare, Nivea, continue notamment de rencontrer des difficult\u00e9s, m\u00eame si le groupe allemand de cosm\u00e9tiques per\u00e7oit les premiers signes de reprise. En revanche, les dermocosm\u00e9tiques et la marque de luxe La Prairie affichent une forte croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La faute aux distributeurs ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d&rsquo;affaires de Beiersdorf s&rsquo;est \u00e9lev\u00e9 \u00e0 2,36 milliards d&rsquo;euros au troisi\u00e8me trimestre, soit une baisse organique de 1,3 %. Sur les neuf premiers mois de l&rsquo;ann\u00e9e, le chiffre d&rsquo;affaires a recul\u00e9 de 2,8 % \u00e0 p\u00e9rim\u00e8tre constant, pour s&rsquo;\u00e9tablir \u00e0 7,3 milliards d&rsquo;euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout Nivea qui continue de peser sur les r\u00e9sultats. La marque phare a vu son chiffre d\u2019affaires baisser de 4,9 % au troisi\u00e8me trimestre, ce qui marque le troisi\u00e8me recul trimestriel cons\u00e9cutif. Selon Beiersdorf, cela s\u2019explique par la r\u00e9ticence des d\u00e9taillants \u00e0 reconstituer leurs stocks, alors que les ventes aux consommateurs finaux sont en hausse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plan de redressement pour Nivea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Vincent Warnery souligne que le plan de redressement de Nivea se d\u00e9roule comme pr\u00e9vu. L\u2019entreprise mise davantage sur l\u2019innovation, l\u2019accessibilit\u00e9 financi\u00e8re et des produits adapt\u00e9s aux pr\u00e9f\u00e9rences locales des consommateurs. Beiersdorf renforce \u00e9galement ses efforts marketing. Ainsi, Nivea Sun deviendra partenaire du Tour de France pendant cinq ans \u00e0 compter de 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019autres marques viennent par ailleurs contrebalancer cette tendance. La division dermocosm\u00e9tique, qui comprend Eucerin et Aquaphor, a enregistr\u00e9 une croissance organique de son chiffre d\u2019affaires de 10,6 %. La marque de cosm\u00e9tiques de luxe La Prairie a progress\u00e9 de 8,5 %, gr\u00e2ce \u00e0 une demande toujours forte en Chine. Les marques de sant\u00e9 Hansaplast et Elastoplast ont \u00e9galement affich\u00e9 de bons r\u00e9sultats, avec une croissance de 5,7 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 ces chiffres d\u00e9cevants, Beiersdorf maintient ses pr\u00e9visions pour 2026. Le groupe table sur une baisse organique de son chiffre d\u2019affaires de quelques pour cent et sur une marge op\u00e9rationnelle d\u2019au moins 11,8 %, hors \u00e9l\u00e9ments exceptionnels. Pour la division grand public, le groupe vise une marge d\u2019au moins 11 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au troisi\u00e8me trimestre, Beiersdorf a de nouveau enregistr\u00e9 une baisse de ses ventes. Sa marque phare, Nivea, continue notamment de rencontrer des difficult\u00e9s, m\u00eame si le groupe allemand de cosm\u00e9tiques per\u00e7oit les premiers signes de reprise. En revanche, les dermocosm\u00e9tiques et la marque de luxe La Prairie affichent une forte croissance.<\/p>\n","protected":false},"author":5,"featured_media":157918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[993],"topic":[266],"region":[470],"class_list":["post-157917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-beiersdorf","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au troisi\u00e8me trimestre, Beiersdorf a de nouveau enregistr\u00e9 une baisse de ses ventes. Sa marque phare, Nivea, continue notamment de rencontrer des difficult\u00e9s, m\u00eame si le groupe allemand de cosm\u00e9tiques per\u00e7oit les premiers signes de reprise. En revanche, les dermocosm\u00e9tiques et la marque de luxe La Prairie affichent une forte croissance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-27T09:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T09:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement\",\"datePublished\":\"2026-10-27T09:59:13+00:00\",\"dateModified\":\"2026-10-27T09:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Beiersdorf-Nivea-HQ.jpg\",\"articleSection\":[\"Beaut\u00e9\\\/Soins\",\"Schoonheid\\\/verzorging\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/\",\"name\":\"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Beiersdorf-Nivea-HQ.jpg\",\"datePublished\":\"2026-10-27T09:59:13+00:00\",\"dateModified\":\"2026-10-27T09:59:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Beiersdorf-Nivea-HQ.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Beiersdorf-Nivea-HQ.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Cineberg \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/","og_locale":"fr_FR","og_type":"article","og_title":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE","og_description":"Au troisi\u00e8me trimestre, Beiersdorf a de nouveau enregistr\u00e9 une baisse de ses ventes. Sa marque phare, Nivea, continue notamment de rencontrer des difficult\u00e9s, m\u00eame si le groupe allemand de cosm\u00e9tiques per\u00e7oit les premiers signes de reprise. En revanche, les dermocosm\u00e9tiques et la marque de luxe La Prairie affichent une forte croissance.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/","og_site_name":"RetailDetail BE","article_published_time":"2026-10-27T09:59:13+00:00","article_modified_time":"2026-10-27T09:59:17+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement","datePublished":"2026-10-27T09:59:13+00:00","dateModified":"2026-10-27T09:59:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/"},"wordCount":370,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","articleSection":["Beaut\u00e9\/Soins","Schoonheid\/verzorging"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/","name":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","datePublished":"2026-10-27T09:59:13+00:00","dateModified":"2026-10-27T09:59:17+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","width":1000,"height":750,"caption":"Cineberg \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-reste-une-source-de-preoccupation-pour-beiersdorf-malgre-son-plan-de-redressement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nivea reste une source de pr\u00e9occupation pour Beiersdorf, malgr\u00e9 son plan de redressement"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/Beiersdorf-Nivea-HQ.jpg","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/157917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=157917"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/157917\/revisions"}],"predecessor-version":[{"id":157919,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/157917\/revisions\/157919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/157918"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=157917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=157917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=157917"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=157917"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=157917"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=157917"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=157917"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=157917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}