{"id":157925,"date":"2026-10-27T11:16:15","date_gmt":"2026-10-27T10:16:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157925"},"modified":"2026-10-27T11:16:17","modified_gmt":"2026-10-27T10:16:17","slug":"voici-les-laureats-du-prix-depliant-de-lannee-2026-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-laureats-du-prix-depliant-de-lannee-2026-2\/","title":{"rendered":"Voici les laur\u00e9ats du prix \u00ab Folder de l’ann\u00e9e 2026 \u00bb"},"content":{"rendered":"\n

Plus de 8 000 consommateurs ont particip\u00e9 au concours \u00ab Folder de l’ann\u00e9e 2026 \u00bb, auquel 32 enseignes se sont inscrites. Les laur\u00e9ats ont \u00e9t\u00e9 d\u00e9voil\u00e9s : Delhaize<\/strong> et Kruidvat<\/strong> ont m\u00eame remport\u00e9 deux prix chacun.<\/p>\n\n\n\n

Sept prix<\/h2>\n\n\n\n

Les prix des consommateurs \u00ab Folder de l\u2019Ann\u00e9e \u00bb r\u00e9compensent les prospectus dans cinq cat\u00e9gories sectorielles, en plus d\u2019un prix pour le meilleur folder num\u00e9rique. La nouveaut\u00e9 de cette ann\u00e9e est la cat\u00e9gorie \u00ab meilleures promotions \u00bb, qui met davantage en avant les offres pr\u00e9sent\u00e9es dans le prospectus. Du 1er septembre au 4 octobre inclus, les consommateurs ont pu voter pour leurs folders pr\u00e9f\u00e9r\u00e9s. Au total, 8 069 consommateurs ont vot\u00e9.<\/p>\n\n\n\n

Les laur\u00e9ats des prix des consommateurs du \u00ab Prospectus de l\u2019ann\u00e9e 2026 \u00bb sont :<\/p>\n\n\n\n

\u2022 Food : Delhaize<\/p>\n\n\n\n

\u2022 DIY : Brico & BricoPlanit<\/p>\n\n\n\n

\u2022 \u00c9lectro et t\u00e9l\u00e9com : MediaMarkt<\/p>\n\n\n\n

\u2022 Home & Garden : Aveve<\/p>\n\n\n\n

\u2022 Beauty & Fashion : Kruidvat<\/p>\n\n\n\n

\u2022 Meilleures promotions : Kruidvat<\/p>\n\n\n\n

\u2022 Meilleur folder num\u00e9rique : Delhaize<\/p>\n\n\n\n

Le prospectus reste un puissant moteur de trafic<\/h2>\n\n\n\n

En marge de ce classement, NIQ a \u00e9tudi\u00e9 la mani\u00e8re dont les consommateurs d\u00e9couvrent les promotions en magasin. Sur les 5 838 participants ayant \u00e9galement r\u00e9pondu \u00e0 la partie compl\u00e9mentaire du questionnaire, 80 % indiquent utiliser le folder du magasin \u00e0 cette fin. Le folder est ainsi le canal le plus souvent cit\u00e9 par ces r\u00e9pondants, suivi du site web du magasin (62 %) et du magasin lui-m\u00eame (53 %). Ces r\u00e9sultats montrent la place importante qu\u2019occupe le folder dans la recherche d\u2019offres promotionnelles chez les participants interrog\u00e9s.<\/p>\n\n\n\n

C\u2019est ce que confirme \u00e9galement Emilie Deconynck, responsable marketing chez Aveve, laur\u00e9at pour la troisi\u00e8me fois cons\u00e9cutive du prix dans sa cat\u00e9gorie : \u00ab Le folder compte beaucoup pour Aveve. Je pense que nous sommes l\u2019une des rares enseignes \u00e0 augmenter le nombre de folders par an. Pour nous, le folder est un puissant g\u00e9n\u00e9rateur de trafic et un \u00e9l\u00e9ment tr\u00e8s important de notre mix m\u00e9dia. \u00bb<\/p>\n\n\n\n

\u00ab Folder de l\u2019ann\u00e9e \u00bb est une initiative du distributeur de prospectus BD Media, en collaboration avec NIQ, Accurat, RetailDetail et la Koninklijke Drukkerij Em. De Jong. Outre les prix d\u00e9cern\u00e9s par les consommateurs, des prix sont \u00e9galement attribu\u00e9s par le jury professionnel : ceux-ci seront d\u00e9voil\u00e9s lors de la RetailDetail Night, le 19 novembre \u00e0 Bruxelles. Vous pouvez commander vos billets pour cet \u00e9v\u00e9nement festif en cliquant sur le bouton ci-dessous.<\/p>\n\n\n\n

\n
Je viendrai \u00e0 la RetailDetail Night le 19 novembre<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Plus de 8 000 consommateurs ont particip\u00e9 au concours \u00ab Prospectus de l’ann\u00e9e 2026 \u00bb, auquel 32 enseignes se sont inscrites. Les laur\u00e9ats ont \u00e9t\u00e9 d\u00e9voil\u00e9s : Delhaize et Kruidvat ont m\u00eame \u00e9t\u00e9 r\u00e9compens\u00e9s \u00e0 deux reprises. <\/p>\n","protected":false},"author":3,"featured_media":157926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[764],"people":[],"extra":[],"company":[],"topic":[488,894],"region":[226],"class_list":["post-157925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-folder","topic-marketing","topic-retaildetail-night","region-belgique"],"acf":[],"yoast_head":"\nVoici les laur\u00e9ats du prix \u00ab Folder de l'ann\u00e9e 2026 \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Plus de 8 000 consommateurs ont particip\u00e9 au concours \u00ab Folder de l'ann\u00e9e 2026 \u00bb, auquel 32 enseignes se sont inscrites. 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