{"id":157969,"date":"2026-10-27T16:15:09","date_gmt":"2026-10-27T15:15:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157969"},"modified":"2026-10-27T16:15:12","modified_gmt":"2026-10-27T15:15:12","slug":"en-images-de-bijenkorf-renove-9-000-m%c2%b2-a-amsterdam","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-de-bijenkorf-renove-9-000-m%c2%b2-a-amsterdam\/","title":{"rendered":"[En Images] De Bijenkorf r\u00e9nove 9 000 m\u00b2 \u00e0 Amsterdam"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 685)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"685\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-157962\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028892.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-157967\" data-id=\"157967\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/1793028900.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De Bijenkorf <\/strong>a enti\u00e8rement r\u00e9nov\u00e9 les deuxi\u00e8me et troisi\u00e8me \u00e9tages de son grand magasin situ\u00e9 sur la place du Dam \u00e0 Amsterdam. Avec 9 000 m\u00b2 d&rsquo;espace de vente r\u00e9nov\u00e9, de nouvelles marques, des concepts de beaut\u00e9 et des espaces de restauration, le grand magasin souhaite mettre davantage l&rsquo;accent sur l&rsquo;exp\u00e9rience client et le service personnalis\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beaut\u00e9, streetwear et mode sportive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chacun des deux \u00e9tages s\u2019est vu attribuer une identit\u00e9 propre : au deuxi\u00e8me \u00e9tage, la mode haut de gamme et le service personnalis\u00e9 occupent une place centrale, tandis que le troisi\u00e8me \u00e9tage est d\u00e9di\u00e9 au streetwear, \u00e0 la beaut\u00e9 et \u00e0 l\u2019athleisure. Au troisi\u00e8me \u00e9tage, le Bijenkorf lance ainsi trois nouveaux concepts de magasin : le Beauty Studio regroupe les soins de la peau, le maquillage et les soins capillaires, tandis que The Urban Edit se concentre sur le streetwear et la mode contemporaine. Une cabine de DJ viendra apporter un dynamisme suppl\u00e9mentaire \u00e0 ce rayon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019un des points forts du deuxi\u00e8me \u00e9tage est le nouveau rayon chaussures, situ\u00e9 au centre et d\u2019une superficie d\u2019environ 850 m\u00b2. Pour la premi\u00e8re fois, le Bijenkorf rassemble toutes les cat\u00e9gories de chaussures, des marques de luxe telles que Jimmy Choo, Christian Louboutin et Maison Margiela aux baskets de Salomon, On et ASICS. Une vaste \u00ab Private Boutique \u00bb propose en outre aux visiteurs des conseils stylistiques personnalis\u00e9s gratuits, sans obligation d\u2019achat. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retail m\u00e9dia et nouvelle offre de restauration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, le grand magasin inaugure une \u00ab Brand Gallery \u00bb de 110 m\u00b2, o\u00f9 les marques peuvent mettre en avant leurs collections gr\u00e2ce \u00e0 des \u00e9crans num\u00e9riques, des pr\u00e9sentations de produits et des animations temporaires. La restauration occupe \u00e9galement une place plus importante dans la strat\u00e9gie commerciale. Plus tard dans l\u2019ann\u00e9e, Joe &amp; The Juice ouvrira ses portes au troisi\u00e8me \u00e9tage, tandis qu\u2019un bar \u00e0 champagne suivra au deuxi\u00e8me \u00e9tage d\u00e9but 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cet investissement, De Bijenkorf s&rsquo;adapte \u00e0 l&rsquo;\u00e9volution du r\u00f4le des magasins physiques. Le grand magasin souhaite se d\u00e9marquer non seulement par son assortiment, mais aussi par son service, l&rsquo;exp\u00e9rience de marque et ses espaces de rencontre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Bijenkorf a enti\u00e8rement r\u00e9nov\u00e9 les deuxi\u00e8me et troisi\u00e8me \u00e9tages de son grand magasin situ\u00e9 sur la place du Dam, \u00e0 Amsterdam. Avec 9 000 m\u00b2 d&rsquo;espace de vente r\u00e9nov\u00e9, de nouvelles marques, des concepts de beaut\u00e9 et des espaces de restauration, le grand magasin souhaite mettre davantage l&rsquo;accent sur l&rsquo;exp\u00e9rience client et le service personnalis\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":157970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[728],"topic":[1262,194],"region":[524],"class_list":["post-157969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","extra-plus","company-bijenkorf","topic-en-images","topic-retail-design","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] De Bijenkorf r\u00e9nove 9 000 m\u00b2 \u00e0 Amsterdam - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-de-bijenkorf-renove-9-000-m\u00b2-a-amsterdam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[En Images] De Bijenkorf r\u00e9nove 9 000 m\u00b2 \u00e0 Amsterdam - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le Bijenkorf a enti\u00e8rement r\u00e9nov\u00e9 les deuxi\u00e8me et troisi\u00e8me \u00e9tages de son grand magasin situ\u00e9 sur la place du Dam, \u00e0 Amsterdam. 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